本文選題：電視媒體 + 大學(xué)生��； 參考：《西南大學(xué)》2013年碩士論文

【摘要】：電視是當(dāng)今文化傳播體系中不可或缺的媒體。電視媒體以其普及性、及時(shí)性和生動(dòng)性成為千家萬(wàn)戶的日常信息工具,具有其他媒體難以比擬的影響力,也成為價(jià)值觀傳播的重要載體。電視媒體深深地介入了當(dāng)代大學(xué)生的價(jià)值觀形成過(guò)程。在當(dāng)前社會(huì)轉(zhuǎn)型期電視媒體商業(yè)競(jìng)爭(zhēng)日趨激烈的形勢(shì)下,同時(shí)在某些外來(lái)文化的影響下,一些不夠積極健康的內(nèi)容出現(xiàn)在電視媒體上,給大學(xué)生的價(jià)值觀帶來(lái)了消極影響。研究電視媒體對(duì)大學(xué)生價(jià)值觀的影響及其克服其消極影響的對(duì)策,是發(fā)揮文化引領(lǐng)、教育、服務(wù)功能的需要,是培育和踐行社會(huì)主義核心價(jià)值觀的需要,是改進(jìn)大學(xué)生思想政治教育方法手段的需要,也是形成大學(xué)生思想政治教育良好環(huán)境的需要。在“電視媒體對(duì)大學(xué)生價(jià)值觀的影響及其對(duì)策研究”方面還缺少專門和系統(tǒng)的研究,特別是在近年來(lái)新媒體環(huán)境興起的背景下,未能關(guān)注電視媒體對(duì)大學(xué)生仍然存在和發(fā)展變化的不可忽視的影響。 在當(dāng)前新媒體時(shí)代,電視媒體仍然是大學(xué)生認(rèn)可的權(quán)威信息來(lái)源,對(duì)大學(xué)生的價(jià)值觀有著重要的影響。這些影響包含積極和消極兩個(gè)方面,積極影響是主流,但消極影響也不容忽視。電視媒體對(duì)大學(xué)生價(jià)值觀的積極影響表現(xiàn)在對(duì)大學(xué)生價(jià)值觀的正確導(dǎo)向、正向強(qiáng)化、充實(shí)豐富和積極深化四個(gè)方面。電視媒體對(duì)大學(xué)生價(jià)值觀的消極影響表現(xiàn)在影響大學(xué)生受眾價(jià)值觀趨于庸俗、趨于功利、趨于膚淺、趨于迷惘四個(gè)方面。電視媒體對(duì)大學(xué)生價(jià)值觀產(chǎn)生消極影響有著多方面的原因。在社會(huì)原因方面,西方意識(shí)形態(tài)的滲透影響我國(guó)的電視媒體內(nèi)容,轉(zhuǎn)型期社會(huì)形形色色的價(jià)值觀為電視媒體所傳播；在電視媒體的原因方面,電視產(chǎn)業(yè)化過(guò)程中的負(fù)面效應(yīng)凸顯,當(dāng)前電視媒體生態(tài)不夠健康；在大學(xué)生自身的原因方面,有的大學(xué)生對(duì)好奇心理和從眾心理的自我控制力較弱,有的大學(xué)生辨別能力不強(qiáng),有的大學(xué)生受眾自身價(jià)值觀有偏差；在高校教育的原因方面,電視媒體對(duì)大學(xué)生價(jià)值觀的消極影響這一問(wèn)題在有的高校未引起重視,缺乏有針對(duì)性的價(jià)值觀教育引導(dǎo)措施。 克服電視媒體對(duì)大學(xué)生價(jià)值觀產(chǎn)生的消極影響必需從多方面著手,形成有利于大學(xué)生價(jià)值觀形成和健康發(fā)展的良好的電視媒體環(huán)境。一是政府和社會(huì)形成合力,政府加強(qiáng)對(duì)電視媒體的監(jiān)管力度,社會(huì)組織力量抵制電視媒體低俗內(nèi)容；二是電視媒體加強(qiáng)自律,建立有效的凈化機(jī)制,強(qiáng)化電視精品創(chuàng)作；三是高校教育應(yīng)標(biāo)本兼治,加強(qiáng)“三觀”教育,加強(qiáng)媒介素養(yǎng)教育,采取有針對(duì)性的價(jià)值觀引導(dǎo)方法。
[Abstract]:Television is an indispensable media in the present cultural communication system.With its popularity, timeliness and vitality, TV media has become a daily information tool for thousands of households, with unparalleled influence from other media, and has also become an important carrier of the dissemination of values.TV media deeply involved in the formation of contemporary college students' values.In the current social transition period, the TV media business competition is becoming increasingly fierce, at the same time under the influence of some foreign culture, some not positive and healthy content appears in the television media, which has brought negative impact to the values of college students.The study of the influence of TV media on college students' values and the countermeasures to overcome their negative effects are the needs of giving play to the functions of cultural guidance, education and service, as well as the need to cultivate and practice the socialist core values.It is necessary to improve the methods and means of ideological and political education of college students, and also to form a good environment for ideological and political education of college students.There is a lack of special and systematic research on the influence of TV media on college students' values and its countermeasures, especially in the background of the rise of new media environment in recent years.Failed to pay attention to the television media on college students still exist, development and change can not be ignored.In the current new media era, TV media is still the authoritative information source recognized by college students, which has an important impact on the values of college students.These effects include both positive and negative aspects, positive effects are the mainstream, but negative effects can not be ignored.The positive influence of TV media on college students' values is manifested in four aspects: correct orientation, positive strengthening, enrichment and active deepening.The negative influence of TV media on college students' values is reflected in the following four aspects: their values tend to be vulgar, utilitarian, superficial and confused.There are many reasons for the negative influence of TV media on college students' values.In terms of social reasons, the infiltration of western ideology affects the content of TV media in our country, and the social values of the transition period are spread by the television media.The negative effect in the process of TV industrialization highlights that the current TV media ecology is not healthy enough. In terms of the causes of college students themselves, some college students have weak self-control over curiosity and conformity psychology, and some college students do not have strong discrimination ability.In terms of the causes of college education, the negative influence of TV media on college students' values has not been paid attention to in some colleges and universities, and there is a lack of targeted guiding measures of value education.To overcome the negative influence of TV media on college students' values, we must start from many aspects and form a good television media environment conducive to the formation and healthy development of college students' values.First, the government and the society form a joint force, the government strengthens the supervision to the television media, the social organization forces resist the vulgar content of the television media, the second is the television media strengthens the self-discipline, establishes the effective purification mechanism, strengthens the television fine works creation;Third, higher education should treat both the root and the root of the disease, strengthen the education of "three views", strengthen the education of media literacy, and adopt the method of guiding values.
【學(xué)位授予單位】：西南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：G641

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