高校網(wǎng)絡(luò)輿情預(yù)警機制研究
本文選題:高校 切入點:網(wǎng)絡(luò)輿情 出處:《華中師范大學(xué)》2013年碩士論文
【摘要】:在全球化與信息化浪潮的影響下,社會轉(zhuǎn)型和多元化思想浪潮給我國高校帶來了許多負面和消極的影響,因此,高校網(wǎng)絡(luò)輿情危機突發(fā)事件時有發(fā)生。如今信息技術(shù)飛速發(fā)展,傳統(tǒng)媒體與現(xiàn)媒體媒手段的綜合運用,使得高校網(wǎng)絡(luò)輿情危機突發(fā)事件一旦被公眾聚焦,將不僅是網(wǎng)絡(luò)新聞媒體報道的熱點,也會構(gòu)成高校網(wǎng)絡(luò)輿情危機,甚至有可能關(guān)系到國家和社會的和諧安定。高校網(wǎng)絡(luò)輿情本身就是一把“雙刃劍”,一方面,能提供高校信息傳播空間,使學(xué)生網(wǎng)民群體能更好的溝通學(xué)習(xí)與交流;另一方面,網(wǎng)絡(luò)上居心叵測的人惡意發(fā)布網(wǎng)絡(luò)虛假信息,意見領(lǐng)袖們的激進言論引發(fā)“蝴蝶效應(yīng)”,大學(xué)生心理上的不成熟容易被利益集團操縱等。因此,如何有效的防范高校網(wǎng)絡(luò)輿情危機突發(fā)事件的發(fā)生,如何科學(xué)的引導(dǎo)和管理高校學(xué)生的上網(wǎng)學(xué)習(xí),如何建立和健全高校網(wǎng)絡(luò)輿情預(yù)警機制以及時了解高校學(xué)生輿情動態(tài),對高校人才培養(yǎng)和構(gòu)建和諧校園、和諧社會有重要的意義。 本文分六章內(nèi)容,第1章,主要是對論文的研究背景、研究內(nèi)容、研究方法、國內(nèi)外研究現(xiàn)狀、研究意義、研究擬解決的關(guān)鍵問題進行描述。第2章,根據(jù)已有的觀點和研究成果對高校網(wǎng)絡(luò)輿情的含義、特點、載體和影響等進行分析與解讀。第3章,在對高校網(wǎng)絡(luò)輿情預(yù)警機制的含義、特點和功能進行描述后,提出高校網(wǎng)絡(luò)輿情預(yù)警機制的構(gòu)建原則,并詳細闡述高校網(wǎng)絡(luò)輿情預(yù)警機制的構(gòu)建內(nèi)容,同時探討高校網(wǎng)絡(luò)輿情預(yù)警機制的構(gòu)建所需的相關(guān)技術(shù),并據(jù)此建立高校網(wǎng)絡(luò)輿情預(yù)警機制模型。第4章,結(jié)合相關(guān)案例,針對目前高校網(wǎng)絡(luò)輿情預(yù)警所存在的問題進行分析。第5章,根據(jù)所存在的問題,在明確完善高校網(wǎng)絡(luò)輿情預(yù)警機制的基本思路、基本原則和基本目標的基礎(chǔ)上,從網(wǎng)絡(luò)輿情預(yù)防理念、學(xué)校組織管理機構(gòu)和信息渠道等方面探究完善高校網(wǎng)絡(luò)輿情預(yù)警機制的思路。第6章,對全文內(nèi)容進行總結(jié),提出本論文的主要研究結(jié)論,并對下一步研究內(nèi)容的做出展望。
[Abstract]:Under the influence of globalization and information technology, the tide of social transformation and pluralistic thought has brought many negative and negative influences to colleges and universities in our country. Therefore, the crisis of network public opinion in colleges and universities has occurred from time to time. Nowadays, information technology is developing rapidly. With the combination of traditional media and current media, once the emergency of network public opinion crisis in colleges and universities is focused by the public, it will not only be a hot spot of network news media reports, but also constitute a network public opinion crisis in colleges and universities. It may even have a bearing on the harmony and stability of the country and society. College network public opinion itself is a "double-edged sword". On the one hand, it can provide a space for the dissemination of information in colleges and universities, so that students' netizens can better communicate and learn and communicate; on the other hand, People with malicious intentions on the Internet maliciously publish false information on the Internet, radical remarks by opinion leaders lead to the "butterfly effect", and the psychological immaturity of college students is easily manipulated by interest groups. How to effectively prevent the emergency of university network public opinion crisis, how to scientifically guide and manage college students' online learning, how to establish and perfect the early warning mechanism of university network public opinion in order to understand the university students' public opinion dynamics in time, and how to establish and perfect the early warning mechanism of university network public opinion. It is of great significance to the cultivation of talents and the construction of harmonious campus in colleges and universities. This paper is divided into six chapters, the first chapter, mainly describes the research background, research content, research methods, domestic and foreign research status, research significance, the key issues to be solved. According to the existing viewpoints and research results, this paper analyzes and interprets the meaning, characteristics, carrier and influence of network public opinion in colleges and universities. Chapter 3, after describing the meaning, characteristics and functions of the early warning mechanism of network public opinion in colleges and universities, This paper puts forward the construction principle of the early warning mechanism of network public opinion in colleges and universities, and expounds in detail the construction content of the early-warning mechanism of network public opinion in colleges and universities, and probes into the relevant technologies needed for the construction of the early-warning mechanism of network public opinion in colleges and universities. Chapter 4, combined with relevant cases, analyzes the problems existing in the early warning of network public opinion in colleges and universities. Chapter 5, according to the existing problems, On the basis of making clear and perfecting the basic ideas, basic principles and basic objectives of the early warning mechanism of network public opinion in colleges and universities, the concept of prevention of network public opinion is introduced. Chapter 6 summarizes the content of this paper, puts forward the main research conclusions of this paper, and looks forward to the next research content.
【學(xué)位授予單位】:華中師范大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2013
【分類號】:G206;G647
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