發(fā)布時(shí)間：2018-03-22 01:00

  本文選題：高校BBS　切入點(diǎn)：大學(xué)生　出處：《西北農(nóng)林科技大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：高校BBS是大學(xué)生最喜愛(ài)的網(wǎng)絡(luò)交流平臺(tái)之一,它以其巨大的信息量、強(qiáng)大的服務(wù)功能著稱,深刻地改變著大學(xué)生的生活學(xué)習(xí)方式。大學(xué)生是參與網(wǎng)絡(luò)生活的主體,網(wǎng)絡(luò)上豐富多彩的信息資源給大學(xué)生增長(zhǎng)知識(shí)、拓展交際圈和便利生活提供了幫助,使大學(xué)生的生活充實(shí)、快樂(lè)和便捷。發(fā)展到今天,幾乎所有的高校都有了自己的BBS。如何成功搶占網(wǎng)絡(luò)思想政治教育的高地,成為思想政治教育工作者面臨的時(shí)代任務(wù)。新的網(wǎng)絡(luò)平臺(tái)不斷推出,充斥著大學(xué)生的網(wǎng)絡(luò)生活,搶占著高校BBS的發(fā)展空間,面對(duì)如此巨大的競(jìng)爭(zhēng)壓力,高校BBS將走向何方?還能否繼續(xù)發(fā)揮它的思想政治教育功能? 全文共分為五章。第一章緒論,主要講了本文問(wèn)題的提出、選題意義和國(guó)內(nèi)外研究現(xiàn)狀以及文章采用的研究方法等內(nèi)容,文章以馬克思主義關(guān)于人的本質(zhì)學(xué)說(shuō)、人的全面發(fā)展學(xué)說(shuō)和社會(huì)主義精神文明建設(shè)理論為指導(dǎo),運(yùn)用問(wèn)卷調(diào)查、案例分析以及定性和定量分析相結(jié)合的分析等研究方法,總結(jié)了前人研究成果,為后文的研究做了鋪墊和參考。 第二章對(duì)本文涉及的主要概念及相關(guān)理論進(jìn)行介紹。主要對(duì)文中的重點(diǎn)概念、文章寫作過(guò)程中運(yùn)用的思想政治教育載體論、環(huán)境論和管理學(xué)中的態(tài)勢(shì)分析法,在這里進(jìn)行了介紹,為后文的寫作打下了理論基礎(chǔ)。 第三章高校BBS平臺(tái)與大學(xué)生思想政治教育功能分析。本章對(duì)高校BBS思想政治教育功能實(shí)現(xiàn)的有利條件以及具體作用進(jìn)行了分析。 第四章是高校BBS平臺(tái)思想政治教育的SWOT分析。本章分析了高校BBS作為思想政治教育載體的內(nèi)部?jī)?yōu)勢(shì)和劣勢(shì),外部機(jī)遇和威脅。高校BBS的優(yōu)勢(shì)表現(xiàn)為：內(nèi)容設(shè)置以學(xué)生為本,內(nèi)容的傳播交互性強(qiáng),對(duì)學(xué)生影響大。劣勢(shì)主要有：高校BBS自身機(jī)制不健全,網(wǎng)絡(luò)環(huán)境難以實(shí)施有效控制,一些高校BBS隨波逐流。高校BBS可以把握的機(jī)遇有：國(guó)家高度重視,社會(huì)重大事件提供現(xiàn)實(shí)素材,相關(guān)行業(yè)不斷繁榮創(chuàng)新。高校BBS面臨的威脅主要是：市場(chǎng)經(jīng)濟(jì)的負(fù)面影響,其他新媒體的快速發(fā)展,多元文化的威脅。 第五章是基于態(tài)勢(shì)分析法的高校BBS優(yōu)化策略。本章從四個(gè)方面提出了如何趨利避害,優(yōu)化高校BBS思想政治教育功能的策略,即要建立網(wǎng)絡(luò)導(dǎo)師疏導(dǎo)制度并完善論壇的管理機(jī)制,同時(shí)更新管理者德育理念。二是要整合資源,形成特色功能、建立熱點(diǎn)主流主題論壇、努力提高論壇知名度和美譽(yù)度。三是及時(shí)優(yōu)化BBS網(wǎng)絡(luò)技術(shù)資源、規(guī)范論壇管理、建立質(zhì)量跟蹤體系。最后要傳遞主流文化,削弱支流,還要將大學(xué)生納入管理者隊(duì)伍中,此外要加強(qiáng)宣傳,擴(kuò)大高校論壇的影響力。
[Abstract]:College BBS is one of the most favorite network communication platforms for college students. It is famous for its huge information and powerful service function, and it has profoundly changed the way of living and learning of college students. College students are the main body participating in network life. The rich and colorful information resources on the Internet have provided help for college students to increase their knowledge, expand their social circle and facilitate their lives, making their lives full, happy and convenient. Almost all colleges and universities have their own BBS.How to successfully seize the high ground of network ideological and political education and become an epoch task faced by ideological and political educators. Grabbing the development space of university BBS, facing such huge competition pressure, where will university BBS go? Can it continue to play its ideological and political education function? The paper is divided into five chapters. The first chapter is introduction, which mainly discusses the questions of this paper, the significance of the topic, the current research situation at home and abroad, and the research methods adopted in this paper. The article is based on the Marxist theory of human nature. Guided by the theory of human comprehensive development and the theory of socialist spiritual civilization construction, this paper summarizes the previous research results by means of questionnaire survey, case analysis and the combination of qualitative and quantitative analysis. For the study of the following to do a foreshadowing and reference. The second chapter introduces the main concepts and related theories in this paper. It mainly introduces the key concepts in the paper, the carrier theory of ideological and political education, the environmental theory and the situation analysis method in management, which are used in the process of writing. It is introduced here, which lays a theoretical foundation for the later writing. The third chapter analyzes the BBS platform and the function of college students' ideological and political education. This chapter analyzes the favorable conditions and concrete functions of the realization of the ideological and political education function of BBS in colleges and universities. Chapter four is the SWOT analysis of ideological and political education on the BBS platform of colleges and universities. This chapter analyzes the internal advantages and disadvantages, external opportunities and threats of BBS as a carrier of ideological and political education. The advantages of BBS in colleges and universities are as follows: content setting is student-oriented. The main disadvantages are that the mechanism of university BBS is not perfect, the network environment is difficult to implement effective control, some colleges and universities follow the trend of BBS. The opportunity that the university BBS can grasp is that the state attaches great importance to it. The major social events provide realistic materials and the related industries are flourishing and innovation.The threats to BBS in colleges and universities are mainly the negative effects of market economy, the rapid development of other new media, and the threat of multiculturalism. The fifth chapter is the optimization strategy of university BBS based on situation analysis. This chapter puts forward the strategy of how to seek advantages and avoid disadvantages and optimize the function of college BBS ideological and political education from four aspects. That is, to establish the network mentor guidance system and improve the management mechanism of the forum, and to update the concept of moral education for managers. Second, it is necessary to integrate resources, form a characteristic function, and establish a hot mainstream theme forum. Third, we should optimize the BBS network technical resources in time, standardize the forum management, establish a quality tracking system. Finally, we should transfer mainstream culture, weaken the tributaries, and bring college students into the management team. In addition, it is necessary to strengthen publicity and expand the influence of university forums.
【學(xué)位授予單位】：西北農(nóng)林科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：G641

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