本文關(guān)鍵詞： 國(guó)際高中課程 發(fā)展戰(zhàn)略 SWOT分析 五力模型　出處：《河北工業(yè)大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著經(jīng)濟(jì)一體化的發(fā)展和改革開放的進(jìn)一步推進(jìn)，中國(guó)學(xué)生留學(xué)海外的人數(shù)越來越多，學(xué)生留學(xué)年齡層次也越來越年輕，本科階段出國(guó)留學(xué)選擇的途徑也從以普通高中課程+標(biāo)準(zhǔn)化考試培訓(xùn)+留學(xué)中介的方式轉(zhuǎn)向了與海外教育更加接軌的國(guó)際高中課程。DB教育管理集團(tuán)是一家主要運(yùn)營(yíng)國(guó)際高中課程的教育機(jī)構(gòu)，自2002年起正式啟動(dòng)，經(jīng)過近10年的研究、探索與積累，DB在國(guó)際高中課程的引進(jìn)、研發(fā)、實(shí)施與管理方面積累了豐富的經(jīng)驗(yàn)，，形成了成熟的研發(fā)與管理機(jī)制，成為全國(guó)首屈一指的教育管理機(jī)構(gòu)。隨著中國(guó)學(xué)生對(duì)出國(guó)留學(xué)的需求越來越大，各種培訓(xùn)機(jī)構(gòu)也相繼開設(shè)了相關(guān)的培訓(xùn)課程，更多的教育機(jī)構(gòu)也相繼引入國(guó)際高中課程，更多的國(guó)際學(xué)校、留學(xué)中介和新興的運(yùn)營(yíng)國(guó)際高中課程的機(jī)構(gòu)的沖擊下，集團(tuán)的發(fā)展也面臨著非常激烈的競(jìng)爭(zhēng)。本文針對(duì)DB教育管理集團(tuán)的實(shí)際，進(jìn)行了發(fā)展戰(zhàn)略的研究，希望制定出符合集團(tuán)特色的發(fā)展戰(zhàn)略，為集團(tuán)的長(zhǎng)久健康發(fā)展提供行之有效的解決思路和方法。 首先，本文在緒論部分從論文的概況，包括論文的研究背景、研究意義、研究方法及主要內(nèi)容進(jìn)行了詳細(xì)的介紹；接著對(duì)國(guó)際高中課程概況、相關(guān)理論、國(guó)內(nèi)外戰(zhàn)略管理理論和相關(guān)文獻(xiàn)進(jìn)行綜述；然后從宏觀經(jīng)濟(jì)環(huán)境，國(guó)內(nèi)外政策以及目前國(guó)際課程運(yùn)營(yíng)環(huán)境，行業(yè)地位，市場(chǎng)占有率等方面進(jìn)行外部環(huán)境分析；從集團(tuán)資質(zhì)，實(shí)力，組織架構(gòu)，人力資源，管理能力，品牌分析等進(jìn)行內(nèi)部環(huán)境分析；進(jìn)而利用SWOT分析法從內(nèi)部?jī)?yōu)勢(shì)、內(nèi)部劣勢(shì)、外部機(jī)遇和外部威脅四個(gè)方面對(duì)集團(tuán)進(jìn)行全面分析，擬定DB公司的發(fā)展戰(zhàn)略；然后從人力資源、組織架構(gòu)、企業(yè)文化、市場(chǎng)開發(fā)等角度提出戰(zhàn)略實(shí)施建議；最后總結(jié)研究成果以及研究中存在的一些不足，并列舉本論文尚待研究的問題。
[Abstract]:With the development of economic integration and the further promotion of reform and opening up, more and more Chinese students are studying overseas, and the age of students studying abroad is also getting younger and younger. The way to study abroad in undergraduate stage is also from the standardized examination training of ordinary senior high school curriculum. The way of studying abroad intermediary changed to international high school curriculum. DB educational management group, which is more in line with overseas education, is an educational institution which mainly operates international high school curriculum. Since 2002, after nearly 10 years of research, exploration and accumulation of the introduction of international senior high school curriculum, research and development, implementation and management has accumulated rich experience. Formed a mature research and development and management mechanism, become the country's leading educational management institutions. With the growing demand of Chinese students to study abroad, a variety of training institutions have also opened related training courses. More educational institutions have also introduced international high school curriculum, more international schools, study abroad agents and emerging institutions operating international high school curriculum under the impact of. The development of the Group is also facing very fierce competition. This paper aims at the actual situation of DB Educational Management Group, carries on the research of the development strategy, hoping to formulate the development strategy which accords with the characteristics of the Group. For the long-term and healthy development of the group to provide effective solutions and methods. First of all, the introduction of this paper from the overview of the paper, including the research background, research significance, research methods and the main content of a detailed introduction; Secondly, the general situation of international senior high school curriculum, relevant theories, domestic and foreign strategic management theory and related literature are summarized. Then from the macroeconomic environment, domestic and foreign policies and the current international curriculum operating environment, industry status, market share and other aspects of the external environment analysis; Internal environment analysis from group qualification, strength, organizational structure, human resources, management ability, brand analysis, etc. Then, the paper makes a comprehensive analysis of the group from four aspects of internal advantage, internal disadvantage, external opportunity and external threat by using SWOT analysis, and draws up the development strategy of DB company. Then from the human resources, organizational structure, corporate culture, market development and other aspects of strategic implementation recommendations; Finally, the research results and some shortcomings in the research are summarized, and the problems that need to be studied in this paper are listed.
【學(xué)位授予單位】：河北工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：G648.9

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