發(fā)布時(shí)間：2021-04-10 13:57

　　如今,在線學(xué)習(xí)已經(jīng)不僅僅是一種流行的學(xué)習(xí)方式,而是幾乎成為大多數(shù)人獲得教育和知識的最佳途徑。在COVID-19大流行的背景下,互聯(lián)網(wǎng)教育已經(jīng)在許多大學(xué)進(jìn)行了嘗試,并證實(shí)了其有效性。值得注意的是,盡管病毒爆發(fā)沖擊了很多行業(yè),但它無疑給互聯(lián)網(wǎng)教育的發(fā)展帶來了巨大的動力。疫情過后,很多人將不再對互聯(lián)網(wǎng)教育持警惕和懷疑的態(tài)度。本文的研究背景是,中國語言已經(jīng)在俄羅斯日益普及,這歸功于一些政治和經(jīng)濟(jì)因素。在西方制裁政策和進(jìn)口替代計(jì)劃方面,俄羅斯與亞洲伙伴的經(jīng)濟(jì)和政治關(guān)系也發(fā)生了重大轉(zhuǎn)變。這一進(jìn)程的表現(xiàn)是中俄關(guān)系加強(qiáng),從而擴(kuò)大了兩國之間的各種聯(lián)系,以及俄中貿(mào)易活動和兩國經(jīng)貿(mào)活動相關(guān)工作的增長速度。上述因素不可避免地導(dǎo)致想要學(xué)習(xí)中文的人數(shù)增加。但是,俄羅斯缺乏合格的中文教師,尤其是在語調(diào)學(xué)習(xí)方面,是中文學(xué)習(xí)的主要困難。隨著互聯(lián)網(wǎng)的快速發(fā)展,近些年來在線學(xué)習(xí)中文越來越受歡迎。本文擬研究哪些因素會影響俄羅斯人在線學(xué)習(xí)中文的選擇,以及分析這種影響的機(jī)制,并為在這個(gè)市場中經(jīng)營的公司提出建議。本文的理論基礎(chǔ)部分,主要包括:電子學(xué)習(xí)理論,理性行為理論,計(jì)劃行為理論,感知價(jià)值理論等�；谶@些理論,本文提出研究假設(shè),... 

【文章來源】：哈爾濱工業(yè)大學(xué)黑龍江省 211工程院校 985工程院校

【文章頁數(shù)】：88 頁

【學(xué)位級別】：碩士

【文章目錄】：
詳細(xì)摘要
Abstract
List of Abbreviations and Acronyms
Chapter 1 Introduction
    1.1 Research background
    1.2 Research purpose and significance
    1.3 Literature review
    1.4 Research contents and methodology
        1.4.1 Research contents
        1.4.2 Methodology
Chapter 2 Theoretical basis and theoretical model
    2.1 E-Learning
        2.1.1 Theory of E-Learning
        2.1.2 Related research on E-Learning
        2.1.3 Factors of influence of related research of E-Learning
    2.2 Theoretical basis
        2.2.1 Theory of Reasoned Action
        2.2.2 The technology acceptance model
        2.2.3 Online consumer Behaviour
        2.2.4 Theory of perceived value
    2.3 Theoretical model of the study
    2.4 Hypotheses of the study
        2.4.1 The relationship between independent variables and dependent variable
        2.4.2 The relationship between independent variables and mediated variable
        2.4.3 The relationship between mediated variable - Perceived Value and dependentvariables - Adoption intention to learn Chinese online
    2.5 Brief summary
Chapter 3 Research method and questionnaire formation
    3.1 Research methods
        3.1.1 Determining the sample size
        3.1.2 Focus Groups – rationale
    3.2 Questionnaire and variables measuring
        3.2.1 Forming a questionnaire
        3.2.2 Measurement of the variables
    3.3 Preliminary analysis
        3.3.1 The pilot study and Reliability test
        3.3.2 Analysis of validity
    3.4 Data collection and samples
    3.5 Analysis of the reliability and validity analysis
        3.5.1 Analysis of reliability
        3.5.2 Validity analysis
    3.6 Brief summary
Chapter 4 Data analysis and results
    4.1 Correlation analysis
        4.1.1 Correlation analysis of individual characteristics and Adoption intention tolearn Chinese online
        4.1.2 Correlation analysis between variables
    4.2 Analysis of control variables
    4.3 Structural equation modeling
        4.3.1 Test of normality of the sample
        4.3.2 Construction and evaluation of structural equation models
    4.4 Brief summary
Chapter 5 Discussion and recommendations of the research
    5.1 Discussion
        5.1.1 Discussion of the impact of individual factors on Adoption intention to learnChinese online
        5.1.2 Discussion of the influence of factors on Adoption intention to learn Chineseonline
        5.1.3 Discussion of the influence of factors on the Perceived Value
        5.1.4 The intermediary role of Perceived Value
    5.2 Recommendations
        5.2.1 Promotion of Chinese language courses online by target groups
        5.2.2 Development Perceived ease of use
        5.2.3 Development Perceived usefulness
        5.2.4 Development Perceived enjoyment
        5.2.5 Reasonable price of course
    5.3 Brief summary
Conclusion
結(jié)論
References
Appendix
Acknowledgements
Resume



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