【摘要】：隨著互聯(lián)網(wǎng)技術(shù)的發(fā)展和中國網(wǎng)民人數(shù)的快速增加,如何利用互聯(lián)網(wǎng)這一新型媒介進行科學(xué)普及和科學(xué)傳播成為多方關(guān)注的熱點問題�；ヂ�(lián)網(wǎng)海量的信息、多媒體表現(xiàn)形式、平等的交互功能和便捷的查詢檢索功能使網(wǎng)絡(luò)科普克服了傳統(tǒng)科普方式的缺陷,擁有很大的發(fā)展空間。但目前,我國科普網(wǎng)站沒有得到有效利用,網(wǎng)絡(luò)媒介優(yōu)勢并未得到充分發(fā)揮,網(wǎng)絡(luò)科普的內(nèi)容和形式也需進一步提升。 本文以“內(nèi)容分析法”和“需求與滿足”作為論文的理論基礎(chǔ)。首先,對科普網(wǎng)站對科普事業(yè)的補充作用和沖擊作用做了闡釋,然后對其及時性、互動性、兼容性、草根性和專業(yè)性的特點進行了論述。其次,運用“內(nèi)容分析法”對一個特色的科普網(wǎng)站“科學(xué)松鼠會”的內(nèi)容和所推廣的活動的進行了數(shù)據(jù)采集和分析,并對所分析的數(shù)據(jù)進行了結(jié)果闡釋。通過分析,科普網(wǎng)站的優(yōu)勢結(jié)果闡釋為內(nèi)容時效性比較強、活動內(nèi)容豐富及較好的滿足了受眾的心理需求,而劣勢的結(jié)果闡釋則為內(nèi)容缺乏人文關(guān)懷、表達方式存在缺陷和技術(shù)的落后。 對科普網(wǎng)站存在的問題進行根源的思考,認為科普網(wǎng)站存在的問題的根源是有由于科普人才的減少,科普網(wǎng)站運營缺乏資金動力,科普網(wǎng)站的技術(shù)落后。并且對這些根源提出因地制宜的建議和對策,要建立立體的科普人才培養(yǎng)計劃,同時還要以受眾的心理需求為主導(dǎo),加快技術(shù)進步�？破站W(wǎng)站是科普事業(yè)發(fā)展的新平臺,對科普事業(yè)的發(fā)展起到積極的作用,對提高全民的科技素養(yǎng),都起到重要的作用。
[Abstract]:With the development of Internet technology and the rapid increase of the number of Internet users in China, how to use the Internet as a new medium for scientific popularization and scientific communication has become a hot issue. Internet mass information, multimedia expression, equal interactive function and convenient query and retrieval function make the network science popularization overcome the shortcomings of the traditional science popularization mode, and have a great space for development. But at present, our country science popularization website has not been effectively utilized, the network media superiority has not been fully developed, the network science popularization content and the form also need to further enhance. This thesis is based on content Analysis and demand and satisfaction. First of all, it explains the supplementary role and impact effect of popular science website, and then discusses the characteristics of timeliness, interactivity, compatibility, grass root and specialty. Secondly, the content analysis method is used to collect and analyze the contents and activities of the Science squirrel Club, a popular science website, and the results are explained. Through the analysis, the advantage result of popular science website is that the content is more timely, the activity content is rich and better meets the psychological needs of the audience, while the inferior result interpretation is the lack of humanistic concern for the content. There are defects in expression and technical backwardness. The author thinks that the root cause of the problems in the popular science website is that the technology of the popular science website is backward because of the decrease of the talents and the lack of fund motive force in the operation of the popular science website. At the same time, the author puts forward some suggestions and countermeasures according to the local conditions, and sets up a three-dimensional training plan for popularizing science talents, and at the same time takes the psychological needs of the audience as the leading factor to speed up the technological progress. Popular science website is a new platform for the development of science popularization, which plays a positive role in the development of science popularization, and plays an important role in improving the scientific and technological literacy of the whole people.
【學(xué)位授予單位】：東北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：N4

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