【摘要】：連鎖經(jīng)營模式作為一種成功的商業(yè)模式,是商界健康發(fā)展的一股強(qiáng)大推動力。它已不僅僅被視為是企業(yè)迅速致富的最佳發(fā)展方式,更被視為企業(yè)的一項(xiàng)長期的戰(zhàn)略規(guī)劃,從而達(dá)到快速占領(lǐng)市場,獲得可觀市場份額的目的。連鎖原本是餐飲業(yè)、服務(wù)業(yè)等商業(yè)領(lǐng)域的一項(xiàng)專項(xiàng)經(jīng)營方式,然而,近年來隨著我國經(jīng)濟(jì)體制的發(fā)展和不斷完善,教育領(lǐng)域里的連鎖現(xiàn)象悄然興起。所謂教育連鎖經(jīng)營模式,即在總部領(lǐng)導(dǎo)下,同一個(gè)教育品牌,由若干教育分校機(jī)構(gòu)或?qū)W校加盟,組成相對統(tǒng)一的聯(lián)合體,在不同的區(qū)域和地方提供相同教育品牌的服務(wù)。 教育連鎖經(jīng)營模式的研究是教育管理中的一個(gè)新課題,相比商業(yè)連鎖模式有很多的不同點(diǎn),簡單地套用商業(yè)連鎖的管理模式是行不通的。對于我國教育連鎖經(jīng)營模式的分類和教育連鎖發(fā)展過程中所遇到的問題以及解決對策等方面的研究,目前只有中國連鎖經(jīng)營協(xié)會在2010年8月出版的《2008中國連鎖經(jīng)營年鑒》中略有涉及,但無論是從廣度還是深度來看,研究都不夠透徹,很多問題只是一筆帶過沒有深究。本文以教育管理學(xué)和連鎖經(jīng)營理論為基礎(chǔ),以昂立教育集團(tuán)的連鎖經(jīng)營模式為例,運(yùn)用系統(tǒng)分析法、比較分析法、案例分析法等研究方法,對我國教育連鎖經(jīng)營模式的利弊和發(fā)展對策進(jìn)行了綜合研究。 首先從相關(guān)連鎖經(jīng)營基礎(chǔ)理論入手,對理論的定義及特征進(jìn)行了闡述分析,并對國內(nèi)外關(guān)于教育連鎖理論研究的現(xiàn)狀進(jìn)行了綜合闡述,發(fā)現(xiàn)學(xué)術(shù)界目前對于教育連鎖經(jīng)營模式的分類和其在運(yùn)行過程中存在的利弊以及解決的對策等問題缺乏全面的理論研究。接著從我國教育連鎖業(yè)的現(xiàn)狀出發(fā),對教育連鎖的定義,特許加盟式、直營延伸式、自由組合式三種教育連鎖經(jīng)營模式的利弊進(jìn)行了系統(tǒng)的闡述,為教育連鎖業(yè)進(jìn)行理性的連鎖模式選擇提供了幫助。之后,運(yùn)用比較分析法對教育連鎖經(jīng)營模式的優(yōu)勢和風(fēng)險(xiǎn)進(jìn)行對比,并結(jié)合教育連鎖企業(yè)發(fā)展現(xiàn)狀找出解決問題的方案。最后,以昂立教育集團(tuán)的連鎖經(jīng)營模式為案例進(jìn)行分析,并將分析的結(jié)果與教育連鎖業(yè)相關(guān)理論知識有機(jī)地結(jié)合起來,從政府政策引導(dǎo)、健全法律法規(guī)、加強(qiáng)自身內(nèi)部管理、提高教學(xué)質(zhì)量、鼓勵社會資源參與、加快教學(xué)手段現(xiàn)代化建設(shè)等方面提出相關(guān)對策,希望對教育連鎖行業(yè)以后的發(fā)展帶來一定|的借鑒意義。
[Abstract]:Chain business model as a successful business model, is a strong driving force for the healthy development of the business community. It has been regarded not only as the best way for enterprises to get rich quickly, but also as a long-term strategic plan for enterprises, so as to achieve the goal of rapidly occupying the market and gaining considerable market share. Chain is originally a special management method in the field of catering, service and other commercial fields. However, in recent years, with the development and continuous improvement of our economic system, the phenomenon of chain in the field of education has emerged quietly. The so-called educational chain management mode, that is, under the leadership of the headquarters, the same education brand, which is joined by several educational branch schools or schools, forms a relatively unified union and provides the same education brand service in different regions and places. The research of educational chain management mode is a new subject in educational management. Compared with commercial chain mode, it is not feasible to simply apply the management mode of commercial chain. The research on the classification of educational chain management mode, the problems encountered in the development of educational chain and the countermeasures, etc. At present, only the China Association of chain Management published in August 2010 in the "2008 China chain Management Yearbook" slightly involved, but in terms of breadth and depth, the research is not thorough enough, many problems are only a single point of view has not been studied. Based on the theory of educational management and chain management, this paper takes the chain management model of Uni Education Group as an example, and applies the methods of system analysis, comparative analysis, case analysis, and so on. The advantages and disadvantages of China's educational chain management model and its development countermeasures are comprehensively studied. First of all, starting from the basic theory of chain operation, the definition and characteristics of the theory are expounded and analyzed, and the current situation of educational chain theory research at home and abroad is comprehensively expounded. It is found that there is a lack of comprehensive theoretical research on the classification of educational chain management mode, the advantages and disadvantages in the course of operation, and the countermeasures to solve the problems in academic circles. Then proceed from the current situation of education chain industry in our country, the definition of educational chain, franchise, direct extension, free combination of the advantages and disadvantages of three kinds of educational chain management mode are expounded systematically. It provides help for educational chain industry to choose rational chain mode. Then, the comparative analysis method is used to compare the advantages and risks of the educational chain management model, and the solution to the problem is found in the light of the current situation of the development of the educational chain enterprises. Finally, take the chain management mode of Uni Education Group as a case study, and combine the results of the analysis with the relevant theoretical knowledge of educational chain industry organically, from the guidance of government policy, perfect laws and regulations, strengthen their own internal management. In order to improve the teaching quality, encourage the participation of social resources and speed up the modernization of teaching means, the author hopes to bring some reference significance to the development of educational chain industries.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：G40-054

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