發(fā)布時間：2018-12-13 12:45

【摘要】：思想政治教育是我國社會主義精神文明建設的中心環(huán)節(jié),無論是在教育科學文化建設中,還是在思想政治教育道德建設中,思想政治教育都占有重要地位,起著重要作用。思想政治教育是思想政治教育主客體之間溝通的過程,進一步加強對思想政治教育溝通的研究,有助于促進思想政治教育工作的開展,促進思想政治教育育人功能的充分發(fā)揮。公共關系傳播原則是公共關系傳播者在公共關系傳播過程中所要遵循的基本行為規(guī)范,堅持公共關系傳播原則是實現公共關系雙向傳播保證。且公共關系傳播與思想政治教育溝通存在很多契合點。為推進思想政治教育與其它學科之間更好地交流,本文采用文獻分析法、綜合分析法以及比較研究法等研究方法,在現有理論研究成果基礎上,以公共關系傳播原則為切入點,對思想政治教育溝通進行跨學科研究,得出公共關系傳播原則對思想政治教育溝通的一些啟示。全文共由四個部分構成:第一部分,為緒論,具體闡述了論文的選題背景、選題意義、研究現狀、研究方法、創(chuàng)新點及不足之處。第二部分,在對相關理論閱讀研究的基礎上,對公共關系傳播、公共關系傳播原則以及思想政治教育溝通等概念進行界定,并以此為基礎介紹了公共關系傳播與思想政治教育溝通在其構成要素、過程、原則、目的、結果等方面有著一定的一致性。第三部分,對思想政治教育溝通的重要性和存在問題進行分析。思想政治教育溝通是思想政治教育的主體過程,是提高思想政治教育有效性和人們思想品德的重要保證,但目前思想政治教育溝通中卻存在溝通主體溝通意識不足,溝通內容脫離了受教育者的接受能力和實際需求、溝通渠道單一,對新媒介利用不合理、溝通過程不完整缺乏反饋等問題。第四部分,明確指出公共關系傳播“7C”原則在公共關系傳播原則中處核心地位,且對公共關系傳播中的“7C”原則進行全面剖析與闡釋,得出在思想政治教育溝通中,要選擇有意義的思想政治教育溝通內容;尊重受教育者的主體地位;充分利用各種思想政治教育溝通傳播媒介;運用恰當的思想政治教育溝通語言;完善整個思想政治教育溝通的傳播與反饋過程;優(yōu)化思想政治教育溝通內外環(huán)境;選擇適宜的思想政治教育溝通時機與場合。
[Abstract]:Ideological and political education is the central link in the construction of socialist spiritual civilization in China. Ideological and political education plays an important role in the construction of education, science and culture as well as in moral construction of ideological and political education. Ideological and political education is the process of communication between the subject and object of ideological and political education. Further strengthening the research on the communication of ideological and political education is helpful to promote the development of ideological and political education and to promote the full play of the educational function of ideological and political education. The principle of public relations communication is the basic code of conduct that the public relations communicators should follow in the process of public relations communication. Insisting on the principle of public relations communication is the guarantee of public relations two-way communication. And the communication between public relations and ideological and political education has many points of convergence. In order to promote better communication between ideological and political education and other disciplines, this paper adopts the methods of literature analysis, comprehensive analysis and comparative research, based on the existing theoretical research results, with the principle of public relations communication as the breakthrough point. This paper studies the communication of ideological and political education in an interdisciplinary way, and draws some enlightenment from the principle of communication of public relations to the communication of ideological and political education. The paper is composed of four parts: the first part is the introduction, which elaborates the background, significance, research status, research methods, innovations and deficiencies of the thesis. The second part defines the concepts of public relations communication, public relations communication principles and ideological and political education communication on the basis of the relevant theoretical reading research. On this basis, the author introduces that the communication of public relations and ideological and political education has some consistency in its constituent elements, processes, principles, purposes and results. The third part analyzes the importance and problems of ideological and political education communication. The communication of ideological and political education is the main process of ideological and political education, it is an important guarantee to improve the effectiveness of ideological and political education and people's ideological and moral character, but at present, there is a lack of awareness of communication subject in the communication of ideological and political education. The communication content is divorced from the acceptance ability and actual demand of the educatee, the communication channel is single, the use of the new media is unreasonable, the communication process is incomplete, and so on. In the fourth part, the author points out that the "7C" principle of public relations communication is the core of the public relations communication principle, and analyzes and interprets the "7C" principle in the public relations communication, and draws the conclusion that the "7C" principle is in the communication of ideological and political education. To choose meaningful ideological and political education communication content; Respect the subject status of the educatee; make full use of all kinds of communication media of ideological and political education; use appropriate communication language of ideological and political education; perfect the whole communication and feedback process of ideological and political education; To optimize the internal and external environment of ideological and political education communication, to choose the appropriate opportunity and occasion of ideological and political education communication.
【學位授予單位】：西華大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G641

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本文編號：2376548