【摘要】：隨著改革開放的深入發(fā)展,作為文化載體的大眾傳媒在文化體制改革的進程中,進入了商業(yè)化、市場化的發(fā)展模式。資本的逐利性使大眾傳媒為了爭奪受眾市場份額不斷以娛樂的名義迎合公眾的消費需求,制造出繁榮的娛樂文化市場。在這種娛樂文化中,大眾傳媒的教育功能、引導(dǎo)功能和認知功能都受到抑制,而強化和突出了它感官刺激的娛樂功能,由此,一個新的名詞——“泛娛樂化”誕生。大眾傳媒泛娛樂化是高校思想政治教育必須要面對的外部文化環(huán)境,泛娛樂化的發(fā)展在一定程度上沖擊社會主流文化、挑戰(zhàn)社會主流意識形態(tài),給大學生思想政治教育帶來了前所未有的挑戰(zhàn)。因此,對大眾傳媒泛娛樂化給大學生思想政治教育造成的影響進行研究具有重要的意義。本文以傳播學、心理學和教育學相關(guān)學科理論為基礎(chǔ),在綜合分析大眾傳媒泛娛樂化概念、產(chǎn)生條件、表現(xiàn)及特征的基礎(chǔ)上,對大眾傳媒泛娛樂化與大學生思想政治教育之間內(nèi)在關(guān)系進行簡要疏理,提出研究的必要性。以此為基礎(chǔ)辯證分析大眾傳媒泛娛樂化對大學生思想政治教育的影響。一方面大眾傳媒泛娛樂化的傳播,能夠促進大學生心理調(diào)適、滿足其精神娛樂需求、推動其自主創(chuàng)造性的發(fā)展,同時,泛娛樂化的進一步發(fā)展,也為高校思想政治教育空間的拓展提供了可能。但是,由于當前泛娛樂化的自身特點與大學生思想政治教育之間的內(nèi)在矛盾性,它給高校大學生的思想政治教育帶來了更為嚴重的消解作用。具體表現(xiàn)在對大學生思想政治教育對象主流價值觀的塑造與理性思維能力發(fā)展的阻礙、對傳統(tǒng)思想政治教育話語體系和思想政治理論課教學模式的沖擊和思想政治教育環(huán)境的侵染幾個方面。泛娛樂化對大學生思想政治教育產(chǎn)生不良影響與政府監(jiān)管缺失、高校教育缺位、媒體自身角色定位失當以及大學生自身發(fā)展局限性都有一定的關(guān)系。提高大眾傳媒泛娛樂化影響下大學生思想政治教育的實效性,需要國家、大眾傳媒、高校、大學生進行多重努力、合力把關(guān)。首先,國家機關(guān)需要加強對傳媒文化市場的監(jiān)督與管理,引導(dǎo)傳媒行業(yè)的良性發(fā)展;其次,大眾傳媒需要找準自己的角色定位,承擔社會責任,營造有利于大學生成長的社會氛圍;再次,高校需要強化教育主陣地意識,根據(jù)時代變化改進自身教育,積極應(yīng)對泛娛樂化的沖擊;最后,大學生應(yīng)注重自身素質(zhì)的提升,提高思想免疫力。
[Abstract]:With the deepening development of reform and opening up, mass media, as a cultural carrier, has entered a commercial and market-oriented development model in the process of cultural system reform. In order to compete for the market share of the audience, the mass media constantly caters to the public's consumption demand in the name of entertainment and creates a prosperous entertainment culture market because of the profit-driven nature of capital. In this kind of entertainment culture, the educational function, the guiding function and the cognitive function of the mass media are all restrained, and the entertainment function of its sensual stimulation is strengthened and highlighted. Thus, a new noun "pan-entertainment" is born. The mass media pan-entertainment is the external cultural environment which must be faced by the ideological and political education in colleges and universities. The development of pan-entertainment impacts the mainstream culture of the society to a certain extent and challenges the mainstream ideology of the society. It has brought unprecedented challenges to the ideological and political education of college students. Therefore, it is of great significance to study the influence of mass media pan-entertainment on ideological and political education of college students. This paper is based on the theories of communication, psychology and pedagogy, on the basis of comprehensive analysis of the concept, conditions, performance and characteristics of mass media pan-entertainment. This paper briefly deals with the internal relationship between mass media pan-entertainment and ideological and political education of college students, and puts forward the necessity of research. On this basis, it dialectically analyzes the influence of mass media pan-entertainment on ideological and political education of college students. On the one hand, the spread of mass media pan-entertainment can promote the psychological adjustment of college students, meet their spiritual entertainment needs, promote their independent and creative development, at the same time, the further development of pan-entertainment. Also provides the possibility for the university ideological and political education space expansion. However, due to the inherent contradiction between the characteristics of pan-entertainment and the ideological and political education of college students, it has brought more serious deconstruction to the ideological and political education of college students. The concrete manifestation is to the university student ideological and political education object mainstream value shaping and the rational thinking ability development barrier, The impact on the traditional discourse system of ideological and political education and the teaching mode of ideological and political theory course and the invasion of ideological and political education environment. The negative influence of pan-entertainment on college students' ideological and political education is related to the lack of government supervision, the absence of university education, the improper positioning of the media's own role and the limitation of college students' own development. To improve the effectiveness of college students' ideological and political education under the influence of mass media, it is necessary for the state, mass media, colleges and universities and college students to make more efforts to ensure the effectiveness of college students' ideological and political education. First of all, the state organs need to strengthen the supervision and management of the media culture market to guide the healthy development of the media industry; Secondly, the mass media need to find their own role positioning, assume social responsibility, and create a social atmosphere conducive to the growth of college students; Thirdly, colleges and universities need to strengthen the awareness of the main position of education, improve their own education according to the changes of the times, and actively respond to the impact of pan-entertainment. Finally, college students should pay attention to the improvement of their own quality and improve their ideological immunity.
【學位授予單位】：江南大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G641

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本文編號：2374103