【摘要】：微文化是一種基于移動互聯(lián)網(wǎng)技術平臺的、自由表達想法的文化形式。它包括微博、微信、qq等自媒體,具有快速、便捷、無門檻、虛擬性等特征,深得年輕大學生的青睞,成為當代大學生表達訴求、發(fā)泄情緒、調節(jié)心理的緩沖器和調節(jié)閥。同時在一定意義上也成為號脈青年學生思想動態(tài)的溫度計和心理狀態(tài)的晴雨表,為思想政治工作者掌握大學生的所思所想所需所求提供了可能。但是,由于其內容良莠不齊、泥沙俱下,難以把控其發(fā)展方向,無法真正體現(xiàn)社會主流價值追求。對高校思政工作者來說,立德樹人、培養(yǎng)全面發(fā)展的人才是其不可推卸責任和使命。因此,努力開拓網(wǎng)絡育人新陣地,把握微文化傳播規(guī)律、關注師生需求、唱響主旋律、傳播正能量,著力推進“四個一”工程建設,即一個平臺、一支隊伍、一種氛圍、一套機制建設,引領高校網(wǎng)絡思政教育新發(fā)展,是必然要求。本文以系統(tǒng)的理論思辯為主,理論聯(lián)系實際,對微文化與大學生正能量(踐行社會主義核心價值觀)的內涵進行了系統(tǒng)闡釋。分析微文化對大學生價值觀的影響,并從培育大學生自身修養(yǎng)、自覺主動踐行社會主義核心價值觀的要求出發(fā),探索微文化推進大學生正能量營造的價值與路徑。具體來說,論文分四個部分:第一部分,闡述微文化的內涵及特征、正能量的概念及微文化中蘊含的正能量,初步掌握微文化與正能量的相關性。第二部分,從五個方面探討微文化營造正能量的典型個案:1、依托微文化搭建服務群眾心連心平臺;2、用微文化主動出擊,搶占網(wǎng)絡陣地,入心入腦;3、用微文化維護學生穩(wěn)定,建立有效安全防范機制;4、以微文化增強學生干部意識,形成服務學生群眾新機制;5、用微文化講好身邊的故事,傳遞正能量。第三部分,剖析微文化營造正能量中存在的不足。1、微文化的關注度日漸消退;2、微文化成為助長享樂主義的溫床;3、微文化無法形成文化傳承。第四部分,探索提升微文化在大學生正能量營造過程中的主要對策:1、用主流的微文化穩(wěn)定高校校園文化的正確方向;2、用海量的微信息夯實高校教書育人全過程。
[Abstract]:Microculture is a kind of cultural form based on mobile internet technology platform, which can express ideas freely. It includes Weibo, WeChat QQ and other self-media, with the characteristics of fast, convenient, no threshold, fictitious and so on. It has been favored by young college students, and has become a buffer and regulator for contemporary college students to express their demands, vent their emotions and adjust their psychology. At the same time, in a certain sense, it has also become a thermometer of ideological dynamics and a barometer of psychological state of young students, which provides the possibility for ideological and political workers to master what college students want and want. However, due to its mixed content, muddy, difficult to control its development direction, can not truly reflect the mainstream social value pursuit. For the ideological and political workers in colleges and universities, it is their duty and mission to build up people and cultivate all-round development talents. Therefore, we should strive to open up a new front for network education, grasp the laws of microcultural communication, pay attention to the needs of teachers and students, sing the main melody, spread positive energy, and strive to promote the construction of the "four ones" project, that is, a platform, a team, and an atmosphere. A set of mechanism construction, leading the new development of network ideological and political education in colleges and universities, is an inevitable requirement. In this paper, the connotation of micro-culture and positive energy of college students (practicing the core values of socialism) is explained systematically, which is mainly based on systematic theoretical thinking and combining theory with practice. This paper analyzes the influence of micro-culture on college students' values, and explores the value and path of micro-culture to promote the positive energy construction of college students from the requirements of cultivating college students' self-cultivation and consciously practicing the socialist core values. Specifically, the paper is divided into four parts: the first part, expounds the connotation and characteristics of microculture, the concept of positive energy and the positive energy contained in microculture, and preliminarily grasps the correlation between microculture and positive energy. The second part, from five aspects, discusses the typical case of micro-culture building positive energy: 1, builds up a platform to serve the hearts of the masses by relying on micro-culture, takes the initiative to attack with micro-culture, grabs the network position, enters the mind into the brain, and maintains the stability of students with micro-culture. To establish an effective security prevention mechanism, to strengthen the awareness of student cadres with micro-culture, to form a new mechanism of serving students and masses, to tell stories around them with micro-culture, and to transfer positive energy. In the third part, the author analyzes the deficiency in the positive energy of micro-culture construction, the attention of micro-culture is fading gradually, micro-culture becomes the hotbed of hedonism, and micro-culture can not form cultural heritage. The fourth part explores the main countermeasures of promoting microculture in the process of positive energy construction of college students: 1, stabilizing the correct direction of campus culture with mainstream microculture, and ramming up the whole process of teaching and educating people with massive microinformation.
【學位授予單位】：江西農業(yè)大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G641

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本文編號：2236930