【摘要】：輿情治理是當(dāng)前我國社會治理的重要課題,高校作為社會的重要組成部分,進行輿情治理研究有著非常重要的意義,然而現(xiàn)有的高校輿情治理研究還不夠深入,在治理機制等方面還存在諸多問題和不足,尤其是在大數(shù)據(jù)技術(shù)飛速發(fā)展這一大的社會背景下的研究顯得尤為欠缺。大數(shù)據(jù)作為一種非常重要的現(xiàn)代化技術(shù)資源,為輿情治理帶來了新的機遇與挑戰(zhàn)。論文通過分析當(dāng)前高校輿情治理存在的問題和原因,探討大數(shù)據(jù)技術(shù)嵌入輿情治理的意義和對策,試圖為提高高校輿情治理水平,維護校園和諧穩(wěn)定尋找新的路徑。本文在深入分析當(dāng)前高校輿情治理中存在的主要問題和面臨的困境的基礎(chǔ)上,從大數(shù)據(jù)治理的角度出發(fā),綜合利用文獻分析法、比較研究法等方法,探討如何利用大數(shù)據(jù)的理念和技術(shù)構(gòu)建并完善高校輿情治理機制,提升輿情治理的科學(xué)化水平。具體而言,主要包括這幾個方面:首先是厘清概念,從大數(shù)據(jù)的內(nèi)涵出發(fā),介紹大數(shù)據(jù)的特征和不同主體的大數(shù)據(jù);同時,闡明輿情的定義和高校輿情的內(nèi)涵和構(gòu)成要素。其次是分析問題,分析當(dāng)前高校輿情治理的困境并歸納分析造成當(dāng)前困境的原因,為解決所存在問題奠定基礎(chǔ)。再次是尋找契合點,講明大數(shù)據(jù)技術(shù)嵌入高校輿情治理的動力機制和創(chuàng)新機遇以及所帶來的挑戰(zhàn),明確高校應(yīng)該把握機遇,積極探尋新路徑。最后是優(yōu)化路徑,從理念、體制、模式、能力四個方面構(gòu)建治理機制并提出應(yīng)該注意的問題。
[Abstract]:Public opinion governance is an important subject of social governance in our country at present. As an important part of society, the research on public opinion governance in colleges and universities is of great significance. However, the existing research on public opinion governance in colleges and universities is not deep enough. There are still many problems and deficiencies in governance mechanism, especially in the background of the rapid development of big data technology. As a very important modern technical resource, big data brings new opportunities and challenges to public opinion management. By analyzing the existing problems and reasons of public opinion governance in colleges and universities, this paper discusses the significance and countermeasures of embedding big data technology into public opinion governance, and tries to find a new way to improve the level of public opinion governance in colleges and universities and to maintain campus harmony and stability. Based on the deep analysis of the main problems and difficulties in the management of public opinion in colleges and universities, this paper, from the perspective of big data governance, makes comprehensive use of literature analysis, comparative research and other methods. This paper discusses how to make use of the idea and technology of big data to construct and perfect the mechanism of public opinion governance in colleges and universities, so as to improve the scientific level of public opinion governance. Specifically, it mainly includes these aspects: firstly, it clarifies the concept, introduces the characteristics of big data and the big data of different subjects from the connotation of big data, at the same time, clarifies the definition of public opinion and the connotation and constituent elements of university public opinion. Secondly, it analyzes the problems, analyzes the plight of the public opinion in colleges and universities, and sums up the causes of the current difficulties, which lays the foundation for solving the existing problems. Thirdly, it is necessary to find out the fit point, explain the motive mechanism, innovation opportunity and challenge of big data technology embedded in university public opinion governance, and make it clear that universities should grasp the opportunity and actively explore new ways. The last part is to optimize the path, construct governance mechanism from four aspects: idea, system, model and ability, and put forward some problems that should be paid attention to.
【學(xué)位授予單位】：南京航空航天大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G647

【參考文獻】

相關(guān)期刊論文 前10條

1 李江靜;;大數(shù)據(jù)對國家治理能力現(xiàn)代化的作用及其提升路徑[J];中共中央黨校學(xué)報;2015年04期

2 高華麗;閆建;;政府大數(shù)據(jù)戰(zhàn)略:政府治理實現(xiàn)的強力助推器[J];探索;2015年01期

3 何欣蕾;王保華;;治理視角下的教育輿情研究:問題與對策[J];現(xiàn)代傳播(中國傳媒大學(xué)學(xué)報);2015年01期

4 馬琳;;大數(shù)據(jù)時代下的社會管理創(chuàng)新[J];領(lǐng)導(dǎo)科學(xué);2013年32期

5 吳忠;丁緒武;;大數(shù)據(jù)時代下的管理模式創(chuàng)新[J];企業(yè)管理;2013年10期

6 李國杰;程學(xué)旗;;大數(shù)據(jù)研究:未來科技及經(jīng)濟社會發(fā)展的重大戰(zhàn)略領(lǐng)域——大數(shù)據(jù)的研究現(xiàn)狀與科學(xué)思考[J];中國科學(xué)院院刊;2012年06期

7 黎少青;;網(wǎng)絡(luò)輿情與政府公信力[J];社科縱橫(新理論版);2012年02期

8 陳兵;;社交網(wǎng)絡(luò)、網(wǎng)絡(luò)輿情與政府應(yīng)對[J];中國出版;2012年08期

9 姜勝洪;;網(wǎng)絡(luò)輿情形成與發(fā)展規(guī)律研究[J];蘭州學(xué)刊;2010年05期

10 姜勝洪;;網(wǎng)絡(luò)輿情的內(nèi)涵及主要特點[J];理論界;2010年03期

相關(guān)重要報紙文章 前1條

1 王宗榮;崔興毅;;高校治理中協(xié)商民主的功能探析[N];光明日報;2015年

相關(guān)博士學(xué)位論文 前1條

1 張?zhí)m廷;大數(shù)據(jù)的社會價值與戰(zhàn)略選擇[D];中共中央黨校;2014年

相關(guān)碩士學(xué)位論文 前2條

1 崔興毅;當(dāng)代中國大學(xué)協(xié)商治理機制探析[D];南京航空航天大學(xué);2016年

2 靳德濤;網(wǎng)絡(luò)輿論對我國公共決策的影響研究[D];河南大學(xué);2009年

，

本文編號：2120743