本文選題：當(dāng)代大學(xué)生　切入點(diǎn)：消費(fèi)觀　出處：《中國(guó)海洋大學(xué)》2014年碩士論文

【摘要】：為促進(jìn)我國(guó)經(jīng)濟(jì)平穩(wěn)健康有序發(fā)展，黨中央多次提出并重點(diǎn)強(qiáng)調(diào)了拉動(dòng)內(nèi)需的重要性，盡管當(dāng)代大學(xué)生還不具備引領(lǐng)消費(fèi)的能力，但其自身獨(dú)有的特性儼然已決定他們將成為引領(lǐng)我國(guó)第三次消費(fèi)浪潮的主力軍。其消費(fèi)觀如何，不僅影響著消費(fèi)的質(zhì)量，一定程度上也決定了他們將成為什么樣的人，這對(duì)我國(guó)經(jīng)濟(jì)、社會(huì)和大學(xué)生個(gè)體來(lái)說(shuō)都是至關(guān)重要的。我們應(yīng)該看到并且應(yīng)當(dāng)承認(rèn)當(dāng)代大學(xué)生的消費(fèi)觀在主流上是合理、健康的，但也不能否認(rèn)其存在的不合理之處，因此，如何引導(dǎo)當(dāng)代大學(xué)生樹(shù)立正確的消費(fèi)觀，將是我們關(guān)注的重大課題。 本文主要分為五個(gè)部分： 第一部分前言，包括論文的選題背景、意義、研究現(xiàn)狀、方法和創(chuàng)新之處。著重闡述國(guó)內(nèi)外研究現(xiàn)狀。 第二部分當(dāng)代大學(xué)生消費(fèi)觀的概述，首先從與大學(xué)生消費(fèi)觀相關(guān)的概念——消費(fèi)和消費(fèi)觀入手，在此基礎(chǔ)上分析總結(jié)出當(dāng)代大學(xué)生這一特定主體的消費(fèi)觀的概念及其不同于其他群體的鮮明特征，接著論述馬克思和馬斯洛等偉大思想家和心理學(xué)家的相關(guān)理論，為當(dāng)代大學(xué)生消費(fèi)觀研究提供理論支撐。 第三部分當(dāng)代大學(xué)生消費(fèi)觀現(xiàn)狀的調(diào)查分析。主要采取隨機(jī)調(diào)查的方式，選取中國(guó)海洋大學(xué)不同年級(jí)和專(zhuān)業(yè)的大學(xué)生為調(diào)查對(duì)象，對(duì)其消費(fèi)情況及消費(fèi)觀進(jìn)行調(diào)查，結(jié)合調(diào)查數(shù)據(jù)從整體上分析其消費(fèi)觀現(xiàn)狀并著重提出其中存在的不合理之處。 第四部分當(dāng)代大學(xué)生中存在不良消費(fèi)觀的原因分析。即在前一部分現(xiàn)狀調(diào)查的基礎(chǔ)上從主客觀兩方面分析這些不良消費(fèi)觀存在的原因。 第五部分引導(dǎo)當(dāng)代大學(xué)生糾正不良消費(fèi)觀，樹(shù)立正確消費(fèi)觀的對(duì)策研究。筆者主要是從四個(gè)方面進(jìn)行探討，，來(lái)構(gòu)建促進(jìn)當(dāng)代大學(xué)生樹(shù)立正確消費(fèi)觀的立體化教育網(wǎng)絡(luò)。
[Abstract]:In order to promote the steady, healthy and orderly development of China's economy, the CPC Central Committee has repeatedly proposed and emphasized the importance of stimulating domestic demand, although contemporary college students do not yet have the ability to lead consumption.But their own unique characteristics have decided that they will lead the third wave of consumption in China.The concept of consumption not only affects the quality of consumption, but also determines to a certain extent what kind of people they will become, which is very important to our economy, society and college students.We should recognize that the consumption view of contemporary college students is reasonable and healthy in the mainstream, but we can not deny the irrationality of their existence. Therefore, how to guide contemporary college students to establish a correct consumption view,It will be a major issue of our concern.This paper is divided into five parts:The first part is preface, including the background, significance, research status, methods and innovations of the thesis.Focus on the domestic and foreign research status.The second part is an overview of the consumption view of contemporary college students. First of all, it begins with the concept of consumption and consumption related to the concept of consumption of college students.On this basis, this paper analyzes and summarizes the concept of consumption view of contemporary college students as a specific subject and its distinct characteristics different from other groups, and then discusses the relevant theories of great thinkers and psychologists such as Marx and Maslow.To provide theoretical support for the study of consumption view of contemporary college students.The third part is the investigation and analysis of the current situation of college students'consumption view.This paper mainly adopts the method of random investigation, selects different grade and major college students of China Ocean University as the investigation object, carries on the investigation to its consumption situation and the consumption view.Based on the survey data, the present situation of consumption view is analyzed and the irrationality is put forward.The fourth part analyzes the reason of the bad consumption view in the contemporary college students.That is, on the basis of the former part of the investigation, this paper analyzes the reasons for the existence of these bad consumption views from subjective and objective aspects.The fifth part guides the contemporary college students to correct the bad consumption view, sets up the correct consumption view countermeasure research.The author mainly discusses from four aspects to construct the three-dimensional education network to promote the contemporary college students to set up the correct consumption view.
【學(xué)位授予單位】：中國(guó)海洋大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：G641

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