Today,commercial art galleries are part of every city’s cultural life and play a central role in the development of the art market.Given their importance—and their position,located on the intersection of culture and commerce-surprisingly little is known on the economics of art galleries,with art and business remaining reluctant bedfellows and the mere talk of the back room.It seems,however,that art galleries can no longer hide from market reality.It seems that,aside from a handful of big galleri... 

【文章來源】：北京外國(guó)語大學(xué)北京市 211工程院校 教育部直屬院校

【文章頁數(shù)】：65 頁

【學(xué)位級(jí)別】：碩士

【文章目錄】：
Acknowledgement
abstract
Chapter 1 Introduction
    1.1 The Art Market
        1.1.1 Art Market Composition
        1.1.2 Structure of the Art Market
    1.2 Commercial Art Mediator
        1.2.1 Auction House
        1.2.2 Art Galleries
        1.2.3 Private Art Dealers and Advisors
    1.3 Conceptual Art Mediators
        1.3.1 Critics
        1.3.2 Art Museums
    1.4 Poles
        1.4.1 Artist
        1.4.2 Collectors
    1.5 Research Question
    1.6 Significance of the Study
Chapter 2 Overview of the Company
Chapter 3 Literature Review and Theoretical Framework
    3.1 Art Management
    3.2 Crowdfunding
Chapter 4 Methodology
Chapter 5 Data Analysis
    5.1 Interview data
    5.2 SWOT analysis
    5.3 PEST analysis
    5.4 Strategic Decision
Chapter 6 Discussion
Chapter 7 Conclusion
References
Appendix A: Interview Questions
Appendix B: Interview Transcripts



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