Social Media Marketing:the Impact and Influence of Social Me
發(fā)布時(shí)間:2023-09-02 10:11
社交媒體引起了全球的關(guān)注,在營(yíng)銷策略方面,組織和消費(fèi)者都是這種高效營(yíng)銷環(huán)境的重要組成部分。社交媒體有一個(gè)巨大的機(jī)會(huì),可以直接接觸目標(biāo)受眾。SM所具有的功能被認(rèn)為具有足夠的說(shuō)服力,可以實(shí)現(xiàn)雙向互動(dòng),因此這一方面是營(yíng)銷組合中最重要的方面,它徹底改變了組織與個(gè)人之間的溝通方式。這項(xiàng)研究是在年齡組18歲以上時(shí)完成的,僅限于印度首都新德里。該研究揭示了社交媒體滲透如何影響消費(fèi)者及其購(gòu)買行為。此外,與客戶聯(lián)系和溝通的效果如何。該研究表明,SM營(yíng)銷活動(dòng)有可能推動(dòng)客戶,因此,在這一新趨勢(shì)上推動(dòng)資本和努力將最大限度地發(fā)揮對(duì)人類心理的影響?紤]到印度是更大客戶群的中心,這一事實(shí)不容忽視,印度移動(dòng)和互聯(lián)網(wǎng)普及頻率的增加將為短信和社交媒體營(yíng)銷人員探索新領(lǐng)域創(chuàng)造巨大機(jī)會(huì)。證明上述聲明的因素是考慮到農(nóng)村地區(qū)的大多數(shù)印度人口現(xiàn)在接觸4G互聯(lián)網(wǎng)服務(wù)。生活水平不斷提高,人們不斷獲得全球各種產(chǎn)品的信息。不斷變化的思維方式與許多短信或電子商務(wù)網(wǎng)站現(xiàn)在履行的信息搜索有關(guān),這些網(wǎng)站不僅讓他們了解產(chǎn)品,而且還知道與其相關(guān)的所有其他信息,直到最終做出最終決定為止。為了使這項(xiàng)研究成功,已經(jīng)向德里周圍的人們發(fā)送了一份精心編寫(xiě)的調(diào)查問(wèn)卷...
【文章頁(yè)數(shù)】:94 頁(yè)
【學(xué)位級(jí)別】:碩士
【文章目錄】:
提要
ABSTRACT
ACKNOWLEDGEMENTS
LIST OF ABBREVIATIONS
CHAPTER 1 INTRODUCTION
CHAPTER 2 LITERATURE REVIEW
2.1 Social Media
2.2 Social Media Tools
2.3 Social Media Marketing
2.4 Importance of Social Media Marketing for Business
2.5 The Characteristics of Social Media Marketing
2.6 The Benefits of Social Media Marketing
2.7 The Impact of Online Social Networks on Consumer Purchasing Decision
2.8 Determining factors of the use of Social Networks in Consumer purchase decisions
2.9 Social Media Marketing And Brand Awareness
2.10 Conclusions on Above Literature Review:
CHAPTER 3 OBJECTIVE AND RESEARCH METHEDOLOGY
3.1 Research Objectives
3.2 Research Hypothesis
3.3 Research Methodology
3.4 Limitations of the study
3.5 Future scope of the study
CHAPTER 4 DATA ANALYSIS AND INTERPRETATION
CHAPTER 5 FINDINGS AND SUGGESTIONS
5.1 FINDINGS AND CONCLUSIONS
5.2 SUGGESTIONS AND RECOMMENDATIONS
REFERENCES
Webliography
APPENDIX A
QUESTIONNAIRE
學(xué)位論文評(píng)閱及答辯情況表
本文編號(hào):3845008
【文章頁(yè)數(shù)】:94 頁(yè)
【學(xué)位級(jí)別】:碩士
【文章目錄】:
提要
ABSTRACT
ACKNOWLEDGEMENTS
LIST OF ABBREVIATIONS
CHAPTER 1 INTRODUCTION
CHAPTER 2 LITERATURE REVIEW
2.1 Social Media
2.2 Social Media Tools
2.3 Social Media Marketing
2.4 Importance of Social Media Marketing for Business
2.5 The Characteristics of Social Media Marketing
2.6 The Benefits of Social Media Marketing
2.7 The Impact of Online Social Networks on Consumer Purchasing Decision
2.8 Determining factors of the use of Social Networks in Consumer purchase decisions
2.9 Social Media Marketing And Brand Awareness
2.10 Conclusions on Above Literature Review:
CHAPTER 3 OBJECTIVE AND RESEARCH METHEDOLOGY
3.1 Research Objectives
3.2 Research Hypothesis
3.3 Research Methodology
3.4 Limitations of the study
3.5 Future scope of the study
CHAPTER 4 DATA ANALYSIS AND INTERPRETATION
CHAPTER 5 FINDINGS AND SUGGESTIONS
5.1 FINDINGS AND CONCLUSIONS
5.2 SUGGESTIONS AND RECOMMENDATIONS
REFERENCES
Webliography
APPENDIX A
QUESTIONNAIRE
學(xué)位論文評(píng)閱及答辯情況表
本文編號(hào):3845008
本文鏈接:http://sikaile.net/guanlilunwen/yingxiaoguanlilunwen/3845008.html
最近更新
教材專著