發(fā)布時(shí)間：2020-02-26 00:33

【摘要】：In the background of energy shortage and environmental pollution problems, the new energy vehicle technology began to receive attention in the country and around the world. China developing new energy vehicles have the following two aspects of the role: The first is beneficial to the sustainable development of the national economy; the second is the need to reduce urban pollution and to improve the urban environment. Therefore, the new energy vehicles industry is one of important means to solve the energy shortage and environmental pollution. Super capacitor has a very broad application prospects in the new energy vehicles industry. It is the important direction for future development of new energy vehicles. Meanwhile, the super capacitor can work together with other power sources(engines, batteries, fuel cells, etc.). It is the effective way to achieve energy recycling, reduce environmental pollution and improve driving range of new energy vehicles. The super activated carbon as important basic materials of the new energy industry development, will achieve rapid development spurt by the rapid expansion of super capacitor industry.The article explore the study business marketing strategy as the research object of the super activated carbon manufacturers of Tian Fu Technology Co., Ltd. Through analyzing previous studies of the main research results, the common problems and trends, combining with studies of their own situation and industry characteristics, the article develop a set of practical research ideas, in particular: Firstly, analyze the characteristics of the domestic market from two angles of super activated carbon and super capacitor; secondly, using Tianfu Technology companies competitive environment and the internal environment is analyzed with the Potter "five forces" competition model; then, using SWOT theory analyzes the marketing advantage, weaknesses, opportunities and threats of Tianfu technology companies, elaborating strategic portfolio analysis for the company, and determining the marketing strategy objectives; finally, segmenting the market and determining the company's target market, using traditional 4P theory develops a marketing portfolio strategy of Tianfu technology companies. The implementation of the marketing strategy is ensured by relevant supporting measures. The main research methods are document analysis, inductive and deductive qualitative analysis, and survey research.The article formulate, design and develop the marketing strategy plan on the base of market internal demand and the external environment, in theory Marketing Strategy as a guide and Tianfu technology companies as the research object. Executing and implementing marketing strategy changes Tianfu Technology's current predicament sales, helps enterprises to embark on the road of healthy development, and ultimately achieve corporate strategic objectives. At the same time, the article have some reference value for the new energy industry.
【學(xué)位授予單位】：石河子大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類(lèi)號(hào)】：F274;F426.7

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