【摘要】：隨著社會(huì)經(jīng)濟(jì)的發(fā)展,互聯(lián)網(wǎng)技術(shù)與無線通信技術(shù)相融合,對銀行業(yè)的服務(wù)需求也不斷提高,銀行需要更智能地應(yīng)對市場環(huán)境變化,這就要求建設(shè)“智慧銀行”。但對智慧銀行的構(gòu)建需要無線網(wǎng)絡(luò)技術(shù)的支持及銀行業(yè)務(wù)的前、中、后臺(tái)服務(wù)的整合。目前銀行業(yè)還面臨一些問題和挑戰(zhàn),首先從銀行外部環(huán)境來看,在實(shí)施穩(wěn)健貨幣政策下,對存款的爭奪和中間業(yè)務(wù)收入的需求更加迫切。銀行的各類產(chǎn)品多樣化,需要建立一種新的推廣渠道,而窗口服務(wù)體驗(yàn)也成為客戶對銀行選取的主要因素。在這種情況下,如何為客戶提供更多的增值服務(wù),拓展高端客戶,實(shí)行精準(zhǔn)營銷推廣必然是未來銀行不斷發(fā)展的重點(diǎn)。其次從銀行內(nèi)部環(huán)境來看,業(yè)務(wù)繁瑣將造成客戶時(shí)間的浪費(fèi)。長時(shí)間的排隊(duì),導(dǎo)致客戶辦業(yè)務(wù)時(shí)服務(wù)體驗(yàn)差。銀行的眾多服務(wù)和產(chǎn)品不能全部展現(xiàn)給客戶,導(dǎo)致很多產(chǎn)品無人問津。因此需要對傳統(tǒng)銀行業(yè)的服務(wù)進(jìn)行改進(jìn),而銀行在營業(yè)點(diǎn)推出免費(fèi)Wi Fi成了銀行業(yè)發(fā)展的趨勢,也是日后在行業(yè)競爭中取得先機(jī)的關(guān)鍵手段。上海交通銀行智慧Wi Fi項(xiàng)目主要針對上海交通銀行發(fā)展的需要,提供全市交通銀行網(wǎng)點(diǎn)的Wi Fi覆蓋和信息化推廣,以減輕傳統(tǒng)營業(yè)網(wǎng)點(diǎn)服務(wù)方式的壓力,進(jìn)行有效業(yè)務(wù)的推廣,改善用戶體驗(yàn)。本文針對上海交通銀行的現(xiàn)狀和發(fā)展需要,對建設(shè)智慧Wi Fi項(xiàng)目進(jìn)行可行性分析。在確定項(xiàng)目可行的基礎(chǔ)上,對系統(tǒng)的設(shè)計(jì)目標(biāo)和原則進(jìn)行分析,確定系統(tǒng)需提供的功能需求以及性能要求。進(jìn)一步對上海交通銀行Wi Fi項(xiàng)目中的拓?fù)浣Y(jié)構(gòu)、業(yè)務(wù)架構(gòu)和業(yè)務(wù)流程進(jìn)行設(shè)計(jì),并對其中網(wǎng)管系統(tǒng)主要功能建模,實(shí)現(xiàn)上海交通銀行全市分網(wǎng)點(diǎn)的全方位的WLAN的部署,對分布在各網(wǎng)點(diǎn)的AP實(shí)行統(tǒng)一管理。重點(diǎn)研究了Portal認(rèn)證的方式,設(shè)計(jì)和實(shí)現(xiàn)了智慧Wi Fi項(xiàng)目中用戶訪問互聯(lián)網(wǎng)的認(rèn)證方式,并提供智能化的Portal定制頁面,實(shí)現(xiàn)靈活的銀行業(yè)務(wù)的推廣和產(chǎn)品的宣傳。同時(shí),項(xiàng)目中的網(wǎng)管系統(tǒng),可用于對用戶訪問互聯(lián)網(wǎng)行為進(jìn)行控制,對用戶上網(wǎng)情況進(jìn)行記錄,防止用戶的不良訪問和對用戶互聯(lián)網(wǎng)訪問情況的統(tǒng)計(jì)分析。經(jīng)過裝配和調(diào)試,本文介紹的上海交通銀行智慧Wi Fi項(xiàng)目經(jīng)交付使用,目前運(yùn)行良好。
[Abstract]:With the development of social economy, the integration of Internet technology and wireless communication technology, the demand for banking services is also increasing, banks need to be more intelligent to deal with the changes in the market environment, which requires the construction of "smart bank". However, the construction of intelligent bank needs the support of wireless network technology and the integration of front, middle and background services of banking business. At present, the banking industry is still facing some problems and challenges. First of all, from the external environment of the bank, under the implementation of a sound monetary policy, the demand for deposits and intermediate business income is more urgent. The diversification of all kinds of products of banks requires the establishment of a new promotion channel, and window service experience has become the main factor for customers to select banks. In this case, how to provide customers with more value-added services, expand high-end customers, the implementation of accurate marketing promotion is bound to be the focus of the continuous development of banks in the future. Secondly, from the internal environment of the bank, the tedious business will cause the waste of customer time. Long queue, resulting in poor service experience when customers do business. Many of the bank's services and products can not all be displayed to customers, resulting in many products unattended. Therefore, it is necessary to improve the services of the traditional banking industry, and the introduction of free Wi Fi at the business point has become the development trend of the banking industry, and it is also the key means to obtain the first opportunity in the industry competition in the future. The intelligent Wi Fi project of Shanghai Bank of Communications mainly aims at the needs of the development of Shanghai Bank of Communications. It provides Wi Fi coverage and information promotion of the whole city's Bank of Communications network, in order to lighten the pressure of the traditional business network service mode, carry on the effective business promotion, and improve the user experience. According to the present situation and development needs of Shanghai Bank of Communications, this paper makes a feasibility analysis of the construction of intelligent Wi Fi project. On the basis of determining the feasibility of the project, the design objectives and principles of the system are analyzed, and the functional requirements and performance requirements to be provided by the system are determined. Furthermore, the topology, business architecture and business process of the Wi Fi project of Shanghai Bank of Communications are designed, and the main functions of the network management system are modeled to realize the omni-directional WLAN deployment of the branch points of Shanghai Bank of Communications, and the AP distributed in each network is managed uniformly. This paper focuses on the way of Portal authentication, designs and implements the authentication mode of users accessing the Internet in the intelligent Wi Fi project, and provides intelligent Portal custom pages to realize the promotion of flexible banking business and the promotion of products. At the same time, the network management system in the project can be used to control the user's access to the Internet, record the user's access to the Internet, prevent the bad access of the user and the statistical analysis of the user's Internet access. After assembly and debugging, the intelligent Wi Fi project of Shanghai Bank of Communications introduced in this paper has been delivered and is running well at present.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：TP311.52

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