基于PHP實現(xiàn)的微信公眾號管理平臺
發(fā)布時間：2019-06-29 14:20
【摘要】：微信公眾賬號是中小企業(yè),商家或者開發(fā)者,在微信公眾平臺上申請的用于運營微信公眾號的應用賬號。微信引發(fā)了公眾號的變革,騰訊官方呼吁企業(yè)、商家能夠用精品服務來吸引用戶,可是服務是需要載體的,你不能指望每個小企業(yè)都能有像招商銀行一樣的研發(fā)團隊去定制各種看起來很炫很酷應用,而微信公眾平臺無法讓企業(yè)真正去運營一個服務用戶的公眾號。公眾號管理平臺將各種微信公眾平臺的接口加以開發(fā),實現(xiàn)各種類型的企業(yè)常用的功能,并且讓小企業(yè)通過配置,就能實現(xiàn)酷炫的應用,解決了小企業(yè)的開發(fā)的困境。公眾號用戶可以通過管理平臺實現(xiàn)對公眾號粉絲的管理,能夠進行多媒體文章發(fā)布,微官網功能,以及特定群體的文字、圖片、語音、視頻的全方位溝通、互動,以實現(xiàn)品牌推廣、業(yè)務宣傳、產品營銷、客戶服務等目的。公眾號管理平臺提供多個行業(yè)方案模板,各個行業(yè)方案功能通過基礎功能和微官網配置,即可實現(xiàn)關鍵信息的展示。在進行技術選擇時,作者研究了php語言的Think PHP的技術框架,并與Java的常用框架如spring框架做了比較,兩者都是輕量級的開發(fā)框架,Think PHP集成了對數據庫的訪問封裝,而spring則需要使用hibernate作為持久層框架,對技術人員要求較高,因此選擇Think PHP為基礎框架。Think PHP的框架特點,需要掌握MVC分層,執(zhí)行流程,模型,數據庫抽象層的交互,為后續(xù)的應用開發(fā)打下基礎。技術選型之后,作者對整個平臺的系統(tǒng)總體框架進行分析,并設計了平臺的部署視圖,對與騰訊公眾號平臺的互動接口,接收發(fā)送文本,接收發(fā)送語音,接收發(fā)送圖片接口,令牌綁定等接口的API規(guī)約進行分析和說明。對接口的開發(fā)做了詳細的分析及設計,畫出系統(tǒng)一級數據流圖,闡述微信平臺與公眾號管理平臺,微信用戶之間的數據流向。功能上分為設置類功能,運營類功能,模板類功能和活動類相關的功能。并基于對整個系統(tǒng)的理解,劃分了具體的模塊,系統(tǒng)的主要模塊圖,整個系統(tǒng)主要功能包含登錄、系統(tǒng)設置、公眾號管理、基礎設置、微網站設置、推廣活動、會員卡設置、數據分析和圖文推送等功能,完成公眾號管理,網站管理,內容管理的數據模型設計,并說明關鍵模塊的設計思路。根據設計思路,選擇關鍵模塊進行開發(fā)描述。本論文的創(chuàng)新之處在于,系統(tǒng)采用配置的方式來實現(xiàn)企業(yè)二次開發(fā)的功能,結合中小企業(yè)的實際需求和開發(fā)困難,通過可視化配置,實現(xiàn)微信公眾號的運營,平臺很好的彌補了微信公眾平臺本身功能不足、針對性不強、交互不便利等問題,為小企業(yè)公眾賬號提供更為貼心的、且是核心需求的功能和服務。
[Abstract]:WeChat public accounts are small and medium-sized enterprises, businesses or developers who apply on the WeChat public platform for the operation of WeChat public accounts. WeChat has triggered a change in official accounts. Tencent officials call on companies to use boutique services to attract users, but services need carriers. You can't expect every small business to have a research and development team like China Merchants Bank to customize all kinds of cool apps that look cool, while WeChat public platforms can't really allow companies to operate a public account that serves users. The public account management platform develops the interfaces of various WeChat public platforms to realize the commonly used functions of various types of enterprises, and allows small enterprises to achieve cool applications through configuration, which solves the dilemma of the development of small enterprises. Public account users can achieve the management of public account fans through the management platform, can carry out multimedia article publishing, micro-official website functions, as well as specific groups of text, pictures, voice, video omni-directional communication, interaction, in order to achieve brand promotion, business publicity, product marketing, customer service and other purposes. The official account management platform provides a number of industry scheme templates, each industry scheme function through the basic functions and micro-official website configuration, can achieve the display of key information. In the technical choice, the author studies the technical framework of Think PHP of php language, and compares it with the common framework of Java, such as spring framework. Both of them are lightweight development frameworks, Think PHP which integrates the access encapsulation of database, while spring needs to use hibernate as persistence layer framework, which requires high technical personnel. Therefore, it is necessary to master MVC layering and execution process by choosing Think PHP as the basic framework. Model, database abstraction layer interaction, for the subsequent application development laid the foundation. After the selection of technology, the author analyzes the overall framework of the whole platform, designs the deployment view of the platform, analyzes and explains the API protocol of the interactive interface with Tencent official account platform, receiving and sending text, receiving sending voice, receiving sending picture interface, token binding and so on. The development of the interface is analyzed and designed in detail, the data flow diagram of the system level is drawn, and the data flow direction between WeChat platform and official account management platform and WeChat users is expounded. The function is divided into setting class function, operation class function, template class function and activity class related function. And based on the understanding of the whole system, the specific modules, the main module diagram of the system are divided, the main functions of the whole system include login, system settings, official account management, basic settings, micro-website settings, promotion activities, membership card settings, data analysis and graphic and text push functions, to complete the official account management, website management, content management data model design, and explain the design ideas of key modules. According to the design idea, select the key module to carry on the development description. The innovation of this paper is that the system adopts the way of configuration to realize the function of enterprise secondary development, combined with the actual needs and development difficulties of small and medium-sized enterprises, through visual configuration, to realize the operation of WeChat official account, the platform makes up for the lack of function of WeChat public platform itself, the pertinence is not strong, the interaction is not convenient and so on, which provides more intimate for the public account of small enterprises. And it is the function and service of the core requirement.
【學位授予單位】：西安電子科技大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：TP311.52
本文編號：2507881
[Abstract]:WeChat public accounts are small and medium-sized enterprises, businesses or developers who apply on the WeChat public platform for the operation of WeChat public accounts. WeChat has triggered a change in official accounts. Tencent officials call on companies to use boutique services to attract users, but services need carriers. You can't expect every small business to have a research and development team like China Merchants Bank to customize all kinds of cool apps that look cool, while WeChat public platforms can't really allow companies to operate a public account that serves users. The public account management platform develops the interfaces of various WeChat public platforms to realize the commonly used functions of various types of enterprises, and allows small enterprises to achieve cool applications through configuration, which solves the dilemma of the development of small enterprises. Public account users can achieve the management of public account fans through the management platform, can carry out multimedia article publishing, micro-official website functions, as well as specific groups of text, pictures, voice, video omni-directional communication, interaction, in order to achieve brand promotion, business publicity, product marketing, customer service and other purposes. The official account management platform provides a number of industry scheme templates, each industry scheme function through the basic functions and micro-official website configuration, can achieve the display of key information. In the technical choice, the author studies the technical framework of Think PHP of php language, and compares it with the common framework of Java, such as spring framework. Both of them are lightweight development frameworks, Think PHP which integrates the access encapsulation of database, while spring needs to use hibernate as persistence layer framework, which requires high technical personnel. Therefore, it is necessary to master MVC layering and execution process by choosing Think PHP as the basic framework. Model, database abstraction layer interaction, for the subsequent application development laid the foundation. After the selection of technology, the author analyzes the overall framework of the whole platform, designs the deployment view of the platform, analyzes and explains the API protocol of the interactive interface with Tencent official account platform, receiving and sending text, receiving sending voice, receiving sending picture interface, token binding and so on. The development of the interface is analyzed and designed in detail, the data flow diagram of the system level is drawn, and the data flow direction between WeChat platform and official account management platform and WeChat users is expounded. The function is divided into setting class function, operation class function, template class function and activity class related function. And based on the understanding of the whole system, the specific modules, the main module diagram of the system are divided, the main functions of the whole system include login, system settings, official account management, basic settings, micro-website settings, promotion activities, membership card settings, data analysis and graphic and text push functions, to complete the official account management, website management, content management data model design, and explain the design ideas of key modules. According to the design idea, select the key module to carry on the development description. The innovation of this paper is that the system adopts the way of configuration to realize the function of enterprise secondary development, combined with the actual needs and development difficulties of small and medium-sized enterprises, through visual configuration, to realize the operation of WeChat official account, the platform makes up for the lack of function of WeChat public platform itself, the pertinence is not strong, the interaction is not convenient and so on, which provides more intimate for the public account of small enterprises. And it is the function and service of the core requirement.
【學位授予單位】：西安電子科技大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：TP311.52
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