【摘要】：微信公眾賬號是中小企業(yè),商家或者開發(fā)者,在微信公眾平臺(tái)上申請的用于運(yùn)營微信公眾號的應(yīng)用賬號。微信引發(fā)了公眾號的變革,騰訊官方呼吁企業(yè)、商家能夠用精品服務(wù)來吸引用戶,可是服務(wù)是需要載體的,你不能指望每個(gè)小企業(yè)都能有像招商銀行一樣的研發(fā)團(tuán)隊(duì)去定制各種看起來很炫很酷應(yīng)用,而微信公眾平臺(tái)無法讓企業(yè)真正去運(yùn)營一個(gè)服務(wù)用戶的公眾號。公眾號管理平臺(tái)將各種微信公眾平臺(tái)的接口加以開發(fā),實(shí)現(xiàn)各種類型的企業(yè)常用的功能,并且讓小企業(yè)通過配置,就能實(shí)現(xiàn)酷炫的應(yīng)用,解決了小企業(yè)的開發(fā)的困境。公眾號用戶可以通過管理平臺(tái)實(shí)現(xiàn)對公眾號粉絲的管理,能夠進(jìn)行多媒體文章發(fā)布,微官網(wǎng)功能,以及特定群體的文字、圖片、語音、視頻的全方位溝通、互動(dòng),以實(shí)現(xiàn)品牌推廣、業(yè)務(wù)宣傳、產(chǎn)品營銷、客戶服務(wù)等目的。公眾號管理平臺(tái)提供多個(gè)行業(yè)方案模板,各個(gè)行業(yè)方案功能通過基礎(chǔ)功能和微官網(wǎng)配置,即可實(shí)現(xiàn)關(guān)鍵信息的展示。在進(jìn)行技術(shù)選擇時(shí),作者研究了php語言的Think PHP的技術(shù)框架,并與Java的常用框架如spring框架做了比較,兩者都是輕量級的開發(fā)框架,Think PHP集成了對數(shù)據(jù)庫的訪問封裝,而spring則需要使用hibernate作為持久層框架,對技術(shù)人員要求較高,因此選擇Think PHP為基礎(chǔ)框架。Think PHP的框架特點(diǎn),需要掌握MVC分層,執(zhí)行流程,模型,數(shù)據(jù)庫抽象層的交互,為后續(xù)的應(yīng)用開發(fā)打下基礎(chǔ)。技術(shù)選型之后,作者對整個(gè)平臺(tái)的系統(tǒng)總體框架進(jìn)行分析,并設(shè)計(jì)了平臺(tái)的部署視圖,對與騰訊公眾號平臺(tái)的互動(dòng)接口,接收發(fā)送文本,接收發(fā)送語音,接收發(fā)送圖片接口,令牌綁定等接口的API規(guī)約進(jìn)行分析和說明。對接口的開發(fā)做了詳細(xì)的分析及設(shè)計(jì),畫出系統(tǒng)一級數(shù)據(jù)流圖,闡述微信平臺(tái)與公眾號管理平臺(tái),微信用戶之間的數(shù)據(jù)流向。功能上分為設(shè)置類功能,運(yùn)營類功能,模板類功能和活動(dòng)類相關(guān)的功能。并基于對整個(gè)系統(tǒng)的理解,劃分了具體的模塊,系統(tǒng)的主要模塊圖,整個(gè)系統(tǒng)主要功能包含登錄、系統(tǒng)設(shè)置、公眾號管理、基礎(chǔ)設(shè)置、微網(wǎng)站設(shè)置、推廣活動(dòng)、會(huì)員卡設(shè)置、數(shù)據(jù)分析和圖文推送等功能,完成公眾號管理,網(wǎng)站管理,內(nèi)容管理的數(shù)據(jù)模型設(shè)計(jì),并說明關(guān)鍵模塊的設(shè)計(jì)思路。根據(jù)設(shè)計(jì)思路,選擇關(guān)鍵模塊進(jìn)行開發(fā)描述。本論文的創(chuàng)新之處在于,系統(tǒng)采用配置的方式來實(shí)現(xiàn)企業(yè)二次開發(fā)的功能,結(jié)合中小企業(yè)的實(shí)際需求和開發(fā)困難,通過可視化配置,實(shí)現(xiàn)微信公眾號的運(yùn)營,平臺(tái)很好的彌補(bǔ)了微信公眾平臺(tái)本身功能不足、針對性不強(qiáng)、交互不便利等問題,為小企業(yè)公眾賬號提供更為貼心的、且是核心需求的功能和服務(wù)。
[Abstract]:WeChat public accounts are small and medium-sized enterprises, businesses or developers who apply on the WeChat public platform for the operation of WeChat public accounts. WeChat has triggered a change in official accounts. Tencent officials call on companies to use boutique services to attract users, but services need carriers. You can't expect every small business to have a research and development team like China Merchants Bank to customize all kinds of cool apps that look cool, while WeChat public platforms can't really allow companies to operate a public account that serves users. The public account management platform develops the interfaces of various WeChat public platforms to realize the commonly used functions of various types of enterprises, and allows small enterprises to achieve cool applications through configuration, which solves the dilemma of the development of small enterprises. Public account users can achieve the management of public account fans through the management platform, can carry out multimedia article publishing, micro-official website functions, as well as specific groups of text, pictures, voice, video omni-directional communication, interaction, in order to achieve brand promotion, business publicity, product marketing, customer service and other purposes. The official account management platform provides a number of industry scheme templates, each industry scheme function through the basic functions and micro-official website configuration, can achieve the display of key information. In the technical choice, the author studies the technical framework of Think PHP of php language, and compares it with the common framework of Java, such as spring framework. Both of them are lightweight development frameworks, Think PHP which integrates the access encapsulation of database, while spring needs to use hibernate as persistence layer framework, which requires high technical personnel. Therefore, it is necessary to master MVC layering and execution process by choosing Think PHP as the basic framework. Model, database abstraction layer interaction, for the subsequent application development laid the foundation. After the selection of technology, the author analyzes the overall framework of the whole platform, designs the deployment view of the platform, analyzes and explains the API protocol of the interactive interface with Tencent official account platform, receiving and sending text, receiving sending voice, receiving sending picture interface, token binding and so on. The development of the interface is analyzed and designed in detail, the data flow diagram of the system level is drawn, and the data flow direction between WeChat platform and official account management platform and WeChat users is expounded. The function is divided into setting class function, operation class function, template class function and activity class related function. And based on the understanding of the whole system, the specific modules, the main module diagram of the system are divided, the main functions of the whole system include login, system settings, official account management, basic settings, micro-website settings, promotion activities, membership card settings, data analysis and graphic and text push functions, to complete the official account management, website management, content management data model design, and explain the design ideas of key modules. According to the design idea, select the key module to carry on the development description. The innovation of this paper is that the system adopts the way of configuration to realize the function of enterprise secondary development, combined with the actual needs and development difficulties of small and medium-sized enterprises, through visual configuration, to realize the operation of WeChat official account, the platform makes up for the lack of function of WeChat public platform itself, the pertinence is not strong, the interaction is not convenient and so on, which provides more intimate for the public account of small enterprises. And it is the function and service of the core requirement.
【學(xué)位授予單位】：西安電子科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：TP311.52

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 李松輝;侯志江;;圖書館微信公眾號服務(wù)平臺(tái)的設(shè)計(jì)與開發(fā)[J];信息系統(tǒng)工程;2015年02期

2 謝文亮;;移動(dòng)互聯(lián)網(wǎng)時(shí)代學(xué)術(shù)期刊的微信公眾號服務(wù)模式創(chuàng)新[J];中國科技期刊研究;2015年01期

3 李文江;陳詩琴;;微信作為APP客戶端的圖書館公共服務(wù)平臺(tái)[J];現(xiàn)代圖書情報(bào)技術(shù);2014年Z1期

4 劉斌;王瑋;楊文娜;;微信公眾平臺(tái)高級功能在圖書館移動(dòng)服務(wù)中的應(yīng)用與探索[J];圖書館學(xué)研究;2014年11期

5 王萍;;微信移動(dòng)學(xué)習(xí)平臺(tái)建設(shè)與應(yīng)用[J];現(xiàn)代教育技術(shù);2014年05期

6 陳乾坤;鄒碩;劉勇;;基于微信公眾平臺(tái)的個(gè)性化家�；�(dòng)[J];發(fā)明與創(chuàng)新(教育信息化);2014年02期

7 張蓓;竇天芳;張成昱;李潔芳;;開發(fā)模式下圖書館微信公眾平臺(tái)服務(wù)的設(shè)計(jì)與實(shí)現(xiàn)[J];現(xiàn)代圖書情報(bào)技術(shù);2014年01期

8 陳盈;;微信公眾平臺(tái)及其在圖書館移動(dòng)服務(wù)中的應(yīng)用與研究[J];圖書館學(xué)研究;2013年20期

9 陳曉羅;;基于微信公眾平臺(tái)的高校師生信息互動(dòng)平臺(tái)研究與實(shí)現(xiàn)[J];吉林省教育學(xué)院學(xué)報(bào)(中旬);2013年09期

10 倪志宏;;基于微信公眾平臺(tái)的掌上高校網(wǎng)絡(luò)信息服務(wù)系統(tǒng)研究[J];合作經(jīng)濟(jì)與科技;2013年14期

，

本文編號：2507881