【摘要】：隨著我國(guó)經(jīng)濟(jì)的快速發(fā)展、人們生活水平的不斷提高,人們的需求已經(jīng)不單單只停留在衣食住行這些簡(jiǎn)單的層面上了,人們更加注重身心的發(fā)展和放松。旅游已經(jīng)成為當(dāng)今人們生活、娛樂和休閑的一個(gè)主題。面對(duì)三明市旅游項(xiàng)目的不斷開發(fā),如何開發(fā)三明市旅游局旅游網(wǎng)絡(luò)營(yíng)銷管理信息系統(tǒng)來(lái)進(jìn)行三明市旅游市場(chǎng)的營(yíng)銷已成為目前最迫切的問題。 論文介紹了三明市旅游局旅游網(wǎng)絡(luò)營(yíng)銷管理信息系統(tǒng)的研究背景、項(xiàng)目意義和目前的研究與應(yīng)用現(xiàn)狀,明確了論文研究的內(nèi)容和主要工作；在業(yè)務(wù)分析中,論文對(duì)系統(tǒng)存在的問題、組織機(jī)構(gòu)、原有業(yè)務(wù)流程等進(jìn)行了分析,給出了改造后的業(yè)務(wù)流程；在功能分析中,論文通過(guò)數(shù)據(jù)流分析和數(shù)據(jù)流描述,明確了系統(tǒng)的功能,給出了系統(tǒng)的總體功能功能結(jié)構(gòu)圖和子功能功能結(jié)構(gòu)圖,包括旅游信息發(fā)布、事件營(yíng)銷管理、假日營(yíng)銷管理、價(jià)格營(yíng)銷管理、游客統(tǒng)計(jì)分析和系統(tǒng)管理等子功能結(jié)構(gòu)圖；在數(shù)據(jù)分析中,論文對(duì)系統(tǒng)各功能的所需要處理的數(shù)據(jù)進(jìn)行了分析,給出了實(shí)體類關(guān)系圖,建立了數(shù)據(jù)庫(kù)表結(jié)構(gòu)；論文最后對(duì)所做的研究與分析工作進(jìn)行了總結(jié),并對(duì)進(jìn)一步的工作進(jìn)行了展望。
[Abstract]:With the rapid development of China's economy and the continuous improvement of people's living standards, people's needs have not only stayed on these simple levels of clothing, food, accommodation and transportation, but also people pay more attention to the development and relaxation of the body and mind. Tourism has become a theme of people's life, entertainment and leisure today. Faced with the continuous development of tourism projects in Sanming City, how to develop the tourism network marketing management information system of Sanming Tourism Bureau to carry out the marketing of Sanming tourism market has become the most urgent problem at present. This paper introduces the research background, project significance, current research and application status of tourism network marketing management information system of Sanming Tourism Bureau, and clarifies the content and main work of this paper. In the business analysis, the paper analyzes the problems of the system, the organization, the original business process and so on, and gives the reformed business process. In the function analysis, through data flow analysis and data flow description, the function of the system is clarified, and the overall function structure diagram and sub-function structure diagram of the system are given, including tourism information release, event marketing management, and so on. Holiday marketing management, price marketing management, tourist statistics analysis and system management sub-function structure chart; In the data analysis, the paper analyzes the data needed to deal with each function of the system, gives the entity class diagram, and sets up the database table structure. At the end of the paper, the research and analysis work are summarized, and the future work is prospected.
【學(xué)位授予單位】：云南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：TP311.52

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