【摘要】：近年來家紡行業(yè)迅速發(fā)展，越來越多的家紡企業(yè)試圖通過各種營(yíng)銷手段搶占市場(chǎng)，其中色彩營(yíng)銷則扮演重要的角色。所謂“七分顏色，三分花”，色彩往往具有先聲奪人的作用，比其它設(shè)計(jì)要素更具有鮮明的特征。它已被應(yīng)用到社會(huì)的各個(gè)領(lǐng)域，，而家紡的色彩應(yīng)用具有突出的表現(xiàn)。隨著科學(xué)技術(shù)的發(fā)展和人們物質(zhì)生活水平的提高，對(duì)家紡的數(shù)量、質(zhì)量、品種提出了更高的要求。設(shè)計(jì)者力求通過色彩等方面來提升家紡的感染力，傳達(dá)人們內(nèi)心的藝術(shù)理想追求，最大限度的發(fā)揮色彩的市場(chǎng)價(jià)值，已然成為家紡市場(chǎng)發(fā)展的重要趨勢(shì)之一。 我國是一個(gè)統(tǒng)一的多民族國家，56個(gè)民族文化傳統(tǒng)為現(xiàn)代設(shè)計(jì)提供了取之不盡、用之不竭的寶貴資源。黔東南地區(qū)作為我國苗族人口最大的聚居地，擁有美麗的自然風(fēng)光，特色的民俗風(fēng)情，同時(shí)形成了優(yōu)秀的民族服飾文化。深色底布、精美苗繡以及華麗的銀飾，構(gòu)成了苗族服飾的璀璨與華麗。但是伴隨著工業(yè)時(shí)代的到來，傳統(tǒng)手工技藝面臨著前所未有的困難，苗族服飾的生存現(xiàn)狀令人堪憂。2008年，苗族服飾被列入國家級(jí)非物質(zhì)文化遺產(chǎn)名錄，苗族傳統(tǒng)服飾的傳承與發(fā)展受到人們的重視。作為一名設(shè)計(jì)者，對(duì)于傳統(tǒng)文化的保護(hù)和研究更是義不容辭。 本文將針對(duì)黔東南苗族服飾色彩在現(xiàn)代家紡設(shè)計(jì)中的應(yīng)用進(jìn)行研究。從黔東南地區(qū)的地域環(huán)境以及苗族歷史發(fā)展等角度入手，揭示其色彩的文化內(nèi)涵。并結(jié)合家紡市場(chǎng)的現(xiàn)實(shí)運(yùn)用案例，分析其表現(xiàn)形式以及色彩特征。在色彩、面料、工藝、技法等綜合研究的基礎(chǔ)上，運(yùn)用到設(shè)計(jì)實(shí)踐的環(huán)節(jié)中。筆者希望通過本文，對(duì)家紡設(shè)計(jì)者起到一定的理論借鑒作用。
[Abstract]:In recent years, with the rapid development of home textile industry, more and more domestic textile enterprises are trying to seize the market through various marketing means, in which color marketing plays an important role. The so-called "seven-minute color, three-minute flower", color often has a pre-emptive role, more than other elements of design with distinct characteristics. It has been applied to every field of society, and the color application of home textile has outstanding performance. With the development of science and technology and the improvement of people's material living standard, the quantity, quality and variety of home textile are demanded more and more. Designers strive to enhance the appeal of home textile through color, convey people's inner pursuit of art ideal, maximize the market value of color, has become one of the important trends in the development of home textile market. China is a unified multi-ethnic country, and 56 national cultural traditions provide inexhaustible and inexhaustible valuable resources for modern design. As the largest inhabited area of Miao nationality in our country, Southeast Guizhou has beautiful natural scenery, characteristic folk customs, and formed excellent national dress culture at the same time. Dark base cloth, exquisite Miao embroidery and gorgeous silver ornaments, constitute the bright and gorgeous Miao dress. However, with the arrival of the industrial era, the traditional handicraft technology is facing unprecedented difficulties, and the survival of Miao clothing is worrying. In 2008, Miao clothing was listed on the national intangible cultural heritage list. People attach importance to the inheritance and development of Miao traditional dress. As a designer, it is incumbent on the protection and research of traditional culture. This paper will focus on the application of Miao dress color in modern home textile design in southeastern Guizhou. From the perspective of the regional environment and the historical development of Miao nationality in southeastern Guizhou province, the cultural connotation of its color is revealed. And combine the actual application case of home textile market, analyze its expression form and color characteristic. On the basis of comprehensive research on color, fabric, craft, technique and so on, it is applied in the process of design practice. Through this article, the author hopes to play a theoretical role for home textile designers.
【學(xué)位授予單位】：浙江理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：TS105.11

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