【摘要】：經(jīng)濟的發(fā)展與能源密不可分,中國作為能源大國,也為其經(jīng)濟飛速發(fā)展奠定了堅實的基礎(chǔ)。尤其是煤化工產(chǎn)業(yè)發(fā)展如日中天,帶動了與其相關(guān)的焦化行業(yè)發(fā)展和相關(guān)下游產(chǎn)品的推廣。由于焦化行業(yè)等煤化工相關(guān)領(lǐng)域的入門門檻較低,企業(yè)的數(shù)量眾多但規(guī)模普遍較小,競爭格局較為混亂,主要是生產(chǎn)粗放型企業(yè)為主。為此,給行業(yè)的規(guī)范發(fā)展帶來了極大的問題,也造成了能源的浪費,為煤化工行業(yè)的健康發(fā)展設(shè)置了重重阻礙。國家也在這一領(lǐng)域出臺了一系列的宏觀調(diào)控措施和政策,以規(guī)范這一行業(yè)的生產(chǎn)經(jīng)營行為。目前,中國經(jīng)濟飛速發(fā)展,市場競爭日趨激烈,面對緊張的市場供求關(guān)系,開灤中潤煤化工有限公司為了獲得更好的發(fā)展,也反思了自身存在的一些問題,本文依據(jù)公司的實際生產(chǎn)經(jīng)營狀況,為提升開灤中潤煤化工有限公司發(fā)展戰(zhàn)略提供參考性意見。首先,對主要相關(guān)的發(fā)展戰(zhàn)略理論進行概括性闡述,主要有Meyer等學(xué)者的核心能力理論、James F.Moore提出的多元化業(yè)態(tài)選擇戰(zhàn)略、David J.Collins和Cynthia A.Motgomery一體化增長戰(zhàn)略等。其次,對開灤中潤煤化工有限公司發(fā)展現(xiàn)狀進行分析,主要包括公司的基本情況、公司存在的問題等。然后,開灤中潤煤化工有限公司從內(nèi)部和外部兩個方面對公司的發(fā)展戰(zhàn)略進行了環(huán)境分析。其中,內(nèi)部分析具體包括以下幾個方面:財務(wù)、人力資源、生產(chǎn)經(jīng)營、公司資源、核心能力等,另外還對公司內(nèi)部因素進行了矩陣分析評價(IFE)。外部宏觀環(huán)境的分析包括:政策和經(jīng)濟環(huán)境分析、行業(yè)和社會環(huán)境分析,即PEST分析法。另外,對開灤中潤煤化工有限公司發(fā)展戰(zhàn)略進行策略制定,針對公司所面對復(fù)雜的外部的宏觀環(huán)境和公司內(nèi)部環(huán)境,作了SWOT分析和開灤中潤發(fā)展策略選擇分析,基本思路和戰(zhàn)略指導(dǎo)思想,開灤中潤煤化工有限公司發(fā)展思路,并對公司未來的發(fā)展目標(biāo)和指導(dǎo)思想進行了戰(zhàn)略部署,進一步確定了詳細具體的發(fā)展規(guī)劃和措施。最后,為了應(yīng)對外部變化的市場環(huán)境,提高開灤中潤煤化工有限公司的整體競爭力,開灤中潤煤化工有限公司建立了一些有效的保障體系,從人力資源開發(fā)、資本運營、技術(shù)創(chuàng)新和資源保障方面進行競爭力的提升。塑造公司品牌培養(yǎng)核心競爭力,實施精細化管理,強化信息資源整合能力,強化全面風(fēng)險管理,推進產(chǎn)業(yè)升級、改善組織管理形式,從橫向和縱向全面實現(xiàn)一體化發(fā)展,提升市場營銷能力和市場競爭力。
[Abstract]:The development of economy and energy are inseparable. As a big energy country, China has laid a solid foundation for its rapid economic development. Especially, coal chemical industry has been developing rapidly, which has promoted the development of coking industry and the promotion of related downstream products. Due to the low threshold of entry in coal and chemical industry such as coking industry, the number of enterprises is numerous but the scale is generally small, the competition pattern is more chaotic, mainly the production of extensive enterprises. Therefore, it has brought great problems to the standard development of the industry, also caused the waste of energy, and set a lot of obstacles for the healthy development of coal and chemical industry. The state has also issued a series of macro-control measures and policies in this field to regulate the production and operation of this industry. At present, with the rapid development of China's economy and the increasingly fierce market competition, Kailuan Zhongrun Coal Chemical Co., Ltd. has also reflected on some of its existing problems in order to achieve better development in the face of the tight market supply and demand relationship. According to the actual production and management situation of the company, this paper provides reference advice for promoting the development strategy of Kailuan Zhongrun Coal Chemical Co., Ltd. First of all, the main related development strategy theory is summarized, including the core competence theory of Meyer and other scholars, the diversification strategy proposed by James F.Moore, the integrated growth strategy of David J.Collins and Cynthia A.Motgomery, and so on. Secondly, the development of Kailuan Zhongrun Coal Chemical Co., Ltd. Then, Kailuan Zhongrun Coal Chemical Co., Ltd. carries on the environment analysis to the company's development strategy from the internal and external aspects. The internal analysis includes the following aspects: finance, human resources, production and management, corporate resources, core competence, etc. In addition, the internal factors of the company are evaluated by matrix analysis and (IFE). The analysis of external macro environment includes: policy and economic environment analysis, industry and social environment analysis, I. E. PEST analysis. In addition, the development strategy of Kailuan Zhongrun Coal Chemical Co., Ltd is formulated, and the SWOT analysis and Kailuan Zhongrun development strategy selection analysis are made in view of the complex external macro environment and the internal environment faced by the company. The basic thinking and strategic guiding ideology, the development ideas of Kailuan Zhongrun Coal Chemical Co., Ltd., and the strategic deployment of the company's future development objectives and guiding ideology are also given, and the detailed and concrete development plans and measures are further determined. Finally, in order to cope with the changing external market environment and improve the overall competitiveness of Kailuan Zhongrun Coal Chemical Co., Ltd., Kailuan Zhongrun Coal Chemical Co., Ltd. has established some effective safeguard systems, from the development of human resources and capital operation. Technological innovation and resource security to enhance competitiveness. Mold the company's brand to cultivate core competitiveness, implement fine management, strengthen the ability to integrate information resources, strengthen comprehensive risk management, promote industrial upgrading, improve the form of organizational management, and achieve integrated development both horizontally and vertically. Improve marketing ability and market competitiveness.
【學(xué)位授予單位】：內(nèi)蒙古財經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F426.7;F272

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