我國網(wǎng)絡(luò)“脫口秀”研究
發(fā)布時(shí)間：2019-02-12 09:05
【摘要】：網(wǎng)絡(luò)“脫口秀”已成為當(dāng)前我國網(wǎng)絡(luò)自制節(jié)目的主要節(jié)目類型之一。它是電視脫口秀在網(wǎng)絡(luò)上的嫁接和移植,帶有電視脫口秀的諸多印記,同時(shí)又融合了網(wǎng)絡(luò)的優(yōu)勢和特色。本文首先梳理了網(wǎng)絡(luò)脫口秀的發(fā)展歷程,然后分綜藝娛樂類、文化藝術(shù)類、訪談交流類、體育評論類和其它類,對網(wǎng)絡(luò)脫口秀的特點(diǎn)作一初步分析。作為重點(diǎn),本文從傳播環(huán)境、傳播主體、傳播媒介分析、傳播技巧和內(nèi)容、傳播受眾和效果等幾個(gè)維度,進(jìn)一步分析了網(wǎng)絡(luò)脫口秀的傳播過程和基本模式。以此為基礎(chǔ),本文研究指出我國網(wǎng)絡(luò)“脫口秀”發(fā)展中的困境,包括節(jié)目形態(tài)兩級分化現(xiàn)象嚴(yán)重、節(jié)目品牌化發(fā)展意識(shí)的缺失、節(jié)目商業(yè)營銷手段過于單一等。對此,筆者從節(jié)目角色的構(gòu)建、節(jié)目內(nèi)容的品質(zhì)、節(jié)目品牌的打造和推廣,以及節(jié)目營銷模式的轉(zhuǎn)型和深化等方面提出了自己的思考和對策。
[Abstract]:Network talk show has become one of the main types of self-made programs in our country. It is the grafting and transplanting of TV talk show on the network, with many imprints of TV talk show, and at the same time, it combines the advantages and characteristics of the network. This article first combs the network talk show development course, then divides into the variety art entertainment class, the culture art class, the interview exchange class, the sports comment class and other kinds, makes a preliminary analysis to the network talk show characteristic. As a key point, this paper further analyzes the communication process and basic mode of network talk show from several dimensions, such as communication environment, subject, media analysis, communication skills and content, audience and effect. On this basis, this paper points out the difficulties in the development of "talk show" in China's network, including the serious phenomenon of two-level differentiation of program form, the lack of awareness of the development of program branding, the singularity of program commercial marketing methods, and so on. Therefore, the author puts forward his own thinking and countermeasures from the aspects of the construction of the program role, the quality of the program content, the creation and promotion of the program brand, and the transformation and deepening of the program marketing mode.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：G222
，
本文編號(hào)：2420282
[Abstract]:Network talk show has become one of the main types of self-made programs in our country. It is the grafting and transplanting of TV talk show on the network, with many imprints of TV talk show, and at the same time, it combines the advantages and characteristics of the network. This article first combs the network talk show development course, then divides into the variety art entertainment class, the culture art class, the interview exchange class, the sports comment class and other kinds, makes a preliminary analysis to the network talk show characteristic. As a key point, this paper further analyzes the communication process and basic mode of network talk show from several dimensions, such as communication environment, subject, media analysis, communication skills and content, audience and effect. On this basis, this paper points out the difficulties in the development of "talk show" in China's network, including the serious phenomenon of two-level differentiation of program form, the lack of awareness of the development of program branding, the singularity of program commercial marketing methods, and so on. Therefore, the author puts forward his own thinking and countermeasures from the aspects of the construction of the program role, the quality of the program content, the creation and promotion of the program brand, and the transformation and deepening of the program marketing mode.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：G222
，
本文編號(hào)：2420282
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