【摘要】：產(chǎn)品的有效營銷和客戶關(guān)系管理是制造企業(yè)的生存之本,是企業(yè)經(jīng)營管理活動的核心內(nèi)容,產(chǎn)品銷售的好壞將直接影響到企業(yè)的利潤水平和發(fā)展。企業(yè)銷售的每一個銷售細(xì)節(jié)對整個銷售工作十分重要,必須進(jìn)行有效管理。論文基于Web應(yīng)用技術(shù)和Oracle數(shù)據(jù)庫技術(shù)以及Oracle Application Express等開發(fā)工具,設(shè)計與實(shí)現(xiàn)了一個面向粉末冶金產(chǎn)品的銷售平臺,對銷售管理工作的全過程實(shí)現(xiàn)計算機(jī)管理,涵蓋銷售管理的所有業(yè)務(wù)流程,銷售管理人員能夠及時準(zhǔn)確地掌握產(chǎn)成品庫存和銷售信息,根據(jù)產(chǎn)品市場行情信息,制定合理的營銷策略,為合理制定產(chǎn)品價格以及生產(chǎn)計劃,提供完整科學(xué)的手段和依據(jù)。論文首先詳細(xì)描述了粉末冶金產(chǎn)品銷售管理的主要業(yè)務(wù)流程,詳細(xì)描述了銷售合同管理流程、銷售業(yè)務(wù)管理流程、產(chǎn)成品入庫流程和產(chǎn)品質(zhì)檢信息流程,描述了系統(tǒng)的功能需求,設(shè)計了總體功能結(jié)構(gòu)。論文接著設(shè)計了粉末冶金銷售平臺的軟件體系架構(gòu),詳細(xì)設(shè)計了系統(tǒng)的功能結(jié)構(gòu),設(shè)計了系統(tǒng)的數(shù)據(jù)庫結(jié)構(gòu)。最后論文建立了系統(tǒng)的開發(fā)與運(yùn)行環(huán)境,描述了系統(tǒng)實(shí)現(xiàn)的關(guān)鍵技術(shù),給出了應(yīng)用服務(wù)器的配置過程,設(shè)計了系統(tǒng)關(guān)鍵類的實(shí)現(xiàn)方法,詳細(xì)闡述了客戶信息管理、產(chǎn)品信息管理、訂單和統(tǒng)計分析等核心功能的實(shí)現(xiàn)。粉末冶金產(chǎn)品銷售平臺的成功實(shí)現(xiàn),使企業(yè)能夠快速把生產(chǎn)的產(chǎn)品發(fā)布到企業(yè)信息平臺,讓用戶了解企業(yè)的產(chǎn)品,提高產(chǎn)品的銷售效率。利用先進(jìn)的計算機(jī)工具替代重復(fù)的手工作業(yè),避免人為的誤操作,信息高度共享,準(zhǔn)確、實(shí)時反映企業(yè)內(nèi)部數(shù)據(jù),有助于領(lǐng)導(dǎo)做出正確的決策。平臺是基于瀏覽器/服務(wù)器模式下開發(fā)的,使用簡潔方便,系統(tǒng)運(yùn)行穩(wěn)定可靠,表現(xiàn)出了良好的擴(kuò)展性和可維護(hù)性。
[Abstract]:The effective marketing of products and customer relationship management are the basis of the survival of manufacturing enterprises and the core content of business management activities. The quality of product sales will directly affect the profit level and development of enterprises. Every sales detail of the enterprise is very important to the whole sales work and must be managed effectively. Based on Web application technology, Oracle database technology and Oracle Application Express development tools, a sales platform for powder metallurgy products is designed and implemented, and the whole process of sales management is managed by computer. Covering all the business processes of sales management, sales management personnel can grasp timely and accurate inventory and sales information of finished products, formulate reasonable marketing strategies according to product market information, and formulate product prices and production plans for a reasonable basis. To provide a complete scientific means and basis. The paper first describes the main business processes of PM product sales management in detail, including sales contract management process, sales business management process, product warehousing process and product quality inspection information process. The functional requirements of the system are described and the overall functional structure is designed. Then, the software architecture of PM sales platform is designed, the function structure of the system and the database structure of the system are designed in detail. Finally, the paper establishes the development and running environment of the system, describes the key technology of the system implementation, gives the configuration process of the application server, designs the implementation method of the key class of the system, and expounds the customer information management in detail. Product information management, order and statistical analysis and other core functions. The successful realization of the marketing platform of powder metallurgy products enables the enterprise to publish the produced products to the enterprise information platform quickly, so that the users can understand the products of the enterprise and improve the sales efficiency of the products. The use of advanced computer tools instead of repeated manual operations to avoid artificial misoperation, high sharing of information, accurate, real-time reflection of internal data, help leaders to make the right decision. The platform is based on browser / server mode, which is simple and convenient to use, stable and reliable, and has good expansibility and maintainability.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：TP311.52

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