發(fā)布時間：2019-01-01 20:08

【摘要】：旨在探究用戶的移動健康信息消費(fèi)行為,通過分析影響因素及其內(nèi)在作用機(jī)理提出管理策略,對移動健康技術(shù)的開發(fā)商、生產(chǎn)商和銷售商的產(chǎn)品設(shè)計與開發(fā)、營銷策略的制定和顧客服務(wù)與教育等實踐工作具有積極意義�；谛畔⑸鷳B(tài)的研究視角,從信息技術(shù)因素、信息人因素、信息因素及信息環(huán)境因素4類因素展開分析,并整合技術(shù)接受模型提出研究假設(shè)構(gòu)建研究模型。以健康可穿戴技術(shù)為實證研究對象,采用問卷訪談的方式獲取380份有效數(shù)據(jù),并利用SmartPLS2.0軟件對模型進(jìn)行檢驗。研究發(fā)現(xiàn),感知易用性正向影響感知有用性,感知易用性和感知有用性均正向促進(jìn)消費(fèi)意愿;用戶創(chuàng)新性和健康知識素養(yǎng)正向影響感知易用性;信息的準(zhǔn)確性正向影響感知易用性,信息安全性正向影響感知易用性和有用性;顧客教育正向促進(jìn)感知易用性和有用性,參照群體正向影響感知有用性。
[Abstract]:The purpose of this paper is to explore the consumer behavior of mobile health information, and to put forward the management strategy by analyzing the influencing factors and its internal mechanism, and to design and develop the products of the developers, producers and sellers of mobile health technology. The formulation of marketing strategy and the practice of customer service and education are of positive significance. Based on the research perspective of information ecology, this paper analyzes four kinds of factors: information technology factor, information person factor, information factor and information environment factor, and puts forward the research hypothesis to construct the research model by integrating the technology acceptance model. Taking healthy wearable technology as the empirical research object, we obtained 380 valid data by questionnaire interview, and used SmartPLS2.0 software to test the model. The study found that perceived usability positively affects perceived usefulness, perceived usability and perceived usefulness both positively promote consumer willingness, user innovation and health knowledge literacy positively affect perceived usability; Accuracy of information positively affects perceived usability, information security positively affects perceived usability and usefulness; customer education positively promotes perceived usability and usefulness, and reference group positively affects perceived usefulness.
【作者單位】： 武漢大學(xué)信息資源研究中心;中國科學(xué)院大學(xué)公共政策與管理學(xué)院;
【基金】：國家自然科學(xué)基金項目“Web2.0環(huán)境下基于社會化網(wǎng)絡(luò)瓶頸限制的信息擴(kuò)散最大化研究”(71203166) 武漢大學(xué)自主科研項目(人文社會科學(xué))“危機(jī)傷害情境下網(wǎng)絡(luò)聲譽(yù)演化與修復(fù)機(jī)制研究”(受“中央高�；究蒲袠I(yè)務(wù)費(fèi)專項資金”資助)和武漢大學(xué)人文社會科學(xué)“70后”學(xué)者學(xué)術(shù)發(fā)展計劃專題項目“數(shù)字人文和語義挖掘”的研究成果之一
【分類號】：F713.55

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