【摘要】：微信用戶量猛增,其蘊(yùn)含的商業(yè)價(jià)值和潛能巨大。微信廣告作為一種新穎且效率高的營銷手段,如何充分利用其廣闊的微信平臺(tái),將龐大的用戶群轉(zhuǎn)化為商業(yè)價(jià)值,是企業(yè)越來越重視的問題。本文首先對(duì)微信推廣的優(yōu)點(diǎn)進(jìn)行了分析,進(jìn)而結(jié)合微信特性提出了微信廣告的投放策略與技巧,以期為微信營銷模式的發(fā)展和微信營銷價(jià)值實(shí)現(xiàn)最大化提供有效參考。
[Abstract]:The number of users of WeChat has soared, and its commercial value and potential are enormous. As a novel and efficient marketing method, WeChat advertising has been paid more and more attention to how to make full use of its wide WeChat platform and to transform a large number of users into commercial value. This paper first analyzes the advantages of WeChat promotion, and then puts forward the strategy and skills of WeChat advertising according to the WeChat characteristics, in order to provide an effective reference for the development of WeChat marketing mode and the realization of maximization of WeChat marketing value.
【作者單位】： 西安郵電大學(xué);
【分類號(hào)】：G206-F

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本文編號(hào)：2388735