【摘要】：正確理解和評價營銷渠道力是農(nóng)民專業(yè)合作經(jīng)濟組織營銷渠道力培育和提升的重要前提,它對于減輕或消除農(nóng)產(chǎn)品市場中"農(nóng)民賣難,市民買貴"的問題具有重要意義。本文在構(gòu)建了農(nóng)民專業(yè)合作經(jīng)濟組織渠道力評價指標體系的基礎(chǔ)上,采用AH PFCEM分析方法對農(nóng)民專業(yè)合作經(jīng)濟組織的營銷渠道力進行評價,并結(jié)合內(nèi)蒙古呼和浩特市百歲果蔬種植專業(yè)合作社營銷渠道力的定性分析對評價結(jié)果進行檢驗,試圖為農(nóng)戶專業(yè)合作經(jīng)濟組織營銷渠道力的正確評價和有效提升奠定基礎(chǔ)。
[Abstract]:The correct understanding and evaluation of marketing channel strength is an important prerequisite for farmers' professional cooperative economic organization to cultivate and enhance marketing channel strength. It is of great significance to alleviate or eliminate the problem of "farmers are difficult to sell and citizens buy expensive" in the agricultural product market. On the basis of constructing the evaluation index system of channel strength of farmer's professional cooperative economic organization, this paper uses AH PFCEM analysis method to evaluate the marketing channel strength of farmer's professional cooperative economic organization. Combined with the qualitative analysis of the marketing channel strength of the 100-year-old cooperative of fruit and vegetable planting in Hohhot, Inner Mongolia, the evaluation results are tested in order to lay a foundation for the correct evaluation and effective promotion of the marketing channel strength of farmers' professional cooperative economic organizations.
【作者單位】： 內(nèi)蒙古財經(jīng)大學(xué)商務(wù)學(xué)院;
【基金】：國家自然基金(71163024):基于縱向組織關(guān)系的西部地區(qū)農(nóng)民專業(yè)合作經(jīng)濟組織營銷渠道力研究 農(nóng)產(chǎn)品流通創(chuàng)新團隊課題(NMGIRT1306)
【分類號】：F321.42

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