【摘要】：如今,在社會(huì)高速進(jìn)步、經(jīng)濟(jì)飛速發(fā)展同時(shí),加大了現(xiàn)代文明對(duì)傳統(tǒng)文化的沖擊。這種沖擊一方面發(fā)展了民族文化,另一方面民族文化也會(huì)面臨改變。本論文的研究目的在對(duì)河口、金平兩地瑤族文化進(jìn)行挖掘,在旅游戰(zhàn)略的背景之下進(jìn)行開(kāi)發(fā)并將其運(yùn)用到商業(yè)家紡設(shè)計(jì)之中,這樣才能將少數(shù)民族特有的文化進(jìn)行更深層的保護(hù)和傳承。本文研究了云南河口、金平兩地瑤族傳統(tǒng)符號(hào),也進(jìn)一步調(diào)查分析了家紡市場(chǎng),把現(xiàn)代家用紡織品當(dāng)作載體,并在現(xiàn)代家用紡織品上面,運(yùn)用一些必要的設(shè)計(jì)手法,把河口、金平瑤族的傳統(tǒng)文化符號(hào)進(jìn)行提取和設(shè)計(jì)運(yùn)用,最后設(shè)計(jì)出了5套方案,其中每一套方案中包括冰川家紡的品牌形象設(shè)計(jì),床品設(shè)計(jì),家具蒙塵罩設(shè)計(jì),廚衛(wèi)家紡用品設(shè)計(jì),衛(wèi)浴產(chǎn)品設(shè)計(jì),窗簾、裝飾家紡用品設(shè)計(jì),以及每套產(chǎn)品的包裝設(shè)計(jì)。其中,根據(jù)不同的紋樣,設(shè)計(jì)了五套不同風(fēng)格的家紡設(shè)計(jì),如下:幾何紋樣的現(xiàn)代風(fēng)格家具、動(dòng)物紋樣的新中式風(fēng)格家具、植物紋樣的現(xiàn)代中式風(fēng)格家具、傳統(tǒng)節(jié)慶符號(hào)紋樣的田園風(fēng)格家具和建筑紋樣的歐式古典家具。整個(gè)設(shè)計(jì)方案涵括了品牌設(shè)計(jì),產(chǎn)品紋樣設(shè)計(jì)以及后期市場(chǎng)推廣的包裝設(shè)計(jì)。通過(guò)對(duì)其民族文化、風(fēng)土人情,以及當(dāng)?shù)芈糜问袌?chǎng)及瑤族傳統(tǒng)符號(hào)進(jìn)行詳細(xì)調(diào)查了解,對(duì)民族色彩、材料、造型、圖案等元素進(jìn)行采集歸納,實(shí)物拍攝,同時(shí)查閱相關(guān)文獻(xiàn)資料,進(jìn)行綜合的案例分析研究,將瑤族的民族傳統(tǒng)符號(hào)與現(xiàn)代家用紡織品進(jìn)行有效地結(jié)合,這是對(duì)當(dāng)?shù)噩幾暹M(jìn)行一次設(shè)計(jì)創(chuàng)新嘗試與挑戰(zhàn),發(fā)展瑤族紋樣創(chuàng)意設(shè)計(jì)、探究瑤族精湛文化。此次設(shè)計(jì)把河口、金平傳統(tǒng)文化符號(hào)進(jìn)行研究,再將其中最富有代表性的瑤族符號(hào)中的幾何紋樣、動(dòng)物紋樣、花卉紋樣、節(jié)慶元素、以及建筑元素符號(hào)提取,設(shè)計(jì)出具有瑤族文化的現(xiàn)代家用紡織品。此次設(shè)計(jì)不僅局限于家紡設(shè)計(jì),也包含了冰川家紡的品牌規(guī)范設(shè)計(jì)、以及營(yíng)銷渠道的設(shè)計(jì),使得在開(kāi)發(fā)這一市場(chǎng)區(qū)域時(shí)更加有針對(duì)性和突破性。
[Abstract]:Nowadays, with the rapid progress of society and the rapid development of economy, the impact of modern civilization on traditional culture has been intensified. On the one hand, this kind of shock develops the national culture, on the other hand, the national culture will also face change. The purpose of this paper is to excavate the Yao culture in Hekou and Jinping, develop it under the background of tourism strategy and apply it to the design of commercial home textile. Only in this way can the unique culture of ethnic minorities be further protected and passed on. This paper studies the traditional symbols of Yao nationality in Yunnan Estuary and Jinping, and further investigates and analyzes the home textile market, regards modern household textiles as a carrier, and applies some necessary design techniques to the estuary. The traditional cultural symbols of the Jin-ping Yao nationality are extracted and designed. Finally, five sets of schemes are designed, each of which includes the brand image design of Glacier Home Textile, bed design, furniture dust cover design, kitchen and bathroom home textile products design. Bathroom product design, curtain, decorative home textile products design, as well as each set of product packaging design. Among them, according to different patterns, design five sets of different styles of home textile design, as follows: geometric patterns of modern style furniture, animal patterns of new Chinese style furniture, plant patterns of modern Chinese style furniture, Traditional festival symbol patterns of pastoral style furniture and architectural patterns of European classical furniture. The whole design includes brand design, product pattern design and later marketing packaging design. Through the detailed investigation and understanding of its national culture, local customs, local tourist markets and Yao traditional symbols, collecting and summarizing elements such as national colors, materials, shapes, patterns, etc., and shooting in kind, At the same time, referring to the relevant literature, carrying on the comprehensive case analysis and research, combining the traditional symbol of Yao nationality with the modern household textile effectively, this is a design innovation attempt and challenge to the local Yao nationality. To develop the creative design of Yao pattern and explore the exquisite culture of Yao nationality. This design studies the traditional cultural symbols of Estuary and Jinping, and then extracts the geometric patterns, animal patterns, flower patterns, festival elements, and architectural elements from the most representative Yao symbols. Design the modern household textiles with Yao culture. This design is not only limited to home textile design, but also includes the design of glacial home textile brand standard, as well as the design of marketing channel, which makes it more targeted and breakthrough in the development of this market area.
【學(xué)位授予單位】：昆明理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：TS106.7

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