【摘要】：韓國不僅是中國第一大入境客源國,也是河南的第一大入境客源國。文章在韓國出境旅游快速膨脹與中國入境旅游持續(xù)穩(wěn)定發(fā)展的時代背景下,進(jìn)一步深入細(xì)化到韓國入豫旅游流的時空演變與市場開發(fā)研究中,對提高河南入境旅游市場發(fā)展水平具有重要的意義。文章結(jié)合河南省韓國客源市場發(fā)展特點,從時空維度對河南省韓國客源市場的現(xiàn)狀、分布及演化進(jìn)行了分析,并以市場生命周期理論為基礎(chǔ),劃分了河南省各市域韓國客源市場所處的生命周期。從時間分布來看,在2009-2014年間,河南省對韓國游客的吸引力整體上高于全國的平均水平,河南省及絕大多數(shù)市域的時間分布均勻程度高于韓國入華旅游流,韓國入豫旅游流隨時間變動的穩(wěn)定性高于韓國入華旅游流,整體吸引力表現(xiàn)為豫北最高,豫西次之;豫東最低,豫南第二低,豫中內(nèi)部吸引力分布差異非常大。從空間分布來看,河南省的韓國游客具有高度的聚集性與空間變異度,但聚集方向與變異方向具有一致性。從小區(qū)域角度來看,韓國游客對河南省個別市域的偏好尤為明顯,親睞度程度較高。通過波士頓矩陣模型方法,分析了河南省各市域在2009-2011和2012-2014年兩個階段不同的韓國客源市場競爭態(tài),并由此將韓國客源市場生命周期劃分為參與、興起、成長、成熟、停滯、衰退六個階段。通過偏離份額模型分析法,得到河南省相對于全國擁有極其明顯且獨(dú)特的市場基礎(chǔ)和競爭偏離優(yōu)勢;洛陽、安陽、新鄉(xiāng)相對于全省擁有極其明顯且獨(dú)特的市場基礎(chǔ)和競爭偏離優(yōu)勢;鄭州、開封、焦作擁有比較良好的韓國客源市場基礎(chǔ),但韓國客源市場地位處于下降趨勢。最后,根據(jù)結(jié)構(gòu)轉(zhuǎn)移分量、份額分量和競爭力分量三個分量的特征,將韓國客源市場生命周期劃分為停滯、機(jī)會(潛在)、成長、成熟四個階段。立足于理論分析以及實證研究,最終將河南省的韓國客源市場生命周期劃分為:參與、興起、成長、成熟、停滯五個階段。并在此基礎(chǔ)上提出了河南省各市域處于不同發(fā)展階段的韓國客源市場的開發(fā)策略,可歸納為四大策略:加強(qiáng)區(qū)域旅游合作;旅游形象整合營銷宣傳;互通友好城市合作;尋求中韓旅游市場交融點,開發(fā)特色旅游產(chǎn)品。
[Abstract]:South Korea is not only the largest inbound country in China, but also the largest inbound country in Henan Province. Under the background of the rapid expansion of Korean outbound tourism and the sustained and stable development of China's inbound tourism, the article further details the temporal and spatial evolution and market development of Korean inbound tourism flows. It is of great significance to improve the development level of Henan inbound tourism market. This paper analyzes the present situation, distribution and evolution of Korean tourist market in Henan Province from the perspective of time and space, and based on the theory of market life cycle. The life cycle of Korean tourist market in Henan Province is divided. In terms of time distribution, Henan Province's overall attractiveness to Korean tourists in 2009-2014 was higher than the national average, and the time distribution in Henan Province and most cities was more uniform than Korean tourist flows into China. The stability of Korean inbound tourism flow with time is higher than that of Korean tourism flow into China. The overall attraction is the highest in North Henan Province, followed by Western Henan Province. East Henan is the lowest, South Henan is the second lowest, and the internal attraction distribution is very different in the middle of Henan. In terms of spatial distribution, South Korean tourists in Henan Province have a high degree of agglomeration and spatial variability, but the direction of aggregation and variation is consistent. From a small regional point of view, the preference of Korean tourists to individual cities in Henan Province is particularly obvious, and the degree of preference is high. By using Boston matrix model, this paper analyzes the competitive state of Korean tourist market in different stages of 2009-2011 and 2012-2014 in Henan Province, and divides the life cycle of Korean tourist market into participation, rise, growth and maturity. Stagnation, recession, six stages. Through the analysis of deviation share model, it is concluded that Henan Province has a very obvious and unique market basis and competitive deviation advantage compared with the whole country. Luoyang, Anyang, Xinxiang have extremely obvious and unique market basis and competitive deviation advantage compared with the whole province; Zhengzhou, Kaifeng, Jiaozuo have a good base of Korean tourist market, but the status of Korean tourist market is in a downward trend. Finally, according to the characteristics of structural transfer component, share component and competitive component, the life cycle of Korean tourist market is divided into four stages: stagnation, opportunity (potential), growth and maturity. Based on theoretical analysis and empirical research, the life cycle of Korean tourist market in Henan Province is divided into five stages: participation, rise, growth, maturity and stagnation. On the basis of this, the paper puts forward the development strategy of Korean tourist market in different stages of Henan province, which can be summed up as four strategies: strengthening regional tourism cooperation, tourism image integration marketing, mutual cooperation of friendly cities, and so on. To seek the blending point of tourism market between China and South Korea, and to develop characteristic tourism products.
【學(xué)位授予單位】：鄭州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F592.7

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