【摘要】：正對(duì)于一個(gè)衛(wèi)視來說,覆蓋無異于就是基礎(chǔ)工程——鋪路,鋪路當(dāng)然需要砸錢,錢花得越多,路就鋪得越長越寬。但是,在三網(wǎng)融合條件下,這項(xiàng)鋪路工作也發(fā)生了巨大的變化,越來越多的衛(wèi)視將覆蓋業(yè)務(wù)當(dāng)做品牌戰(zhàn)略的一項(xiàng)重要環(huán)節(jié)來看待。事實(shí)上,覆蓋作為一種傳播渠道平臺(tái),其發(fā)展戰(zhàn)略和營銷模式的探索對(duì)當(dāng)今中國電視行業(yè)顯得尤為重要�；ヂ�(lián)網(wǎng)的飛速發(fā)展,使電視節(jié)目的傳播渠道、覆蓋渠道也越來越多樣化。前有傳統(tǒng)公共有線電視網(wǎng)費(fèi)用的水漲船高,后有新興互聯(lián)
[Abstract]:For a satellite TV, coverage is the same as basic engineering-paving the road, of course, the more money you spend, the longer and wider the road will be paved. However, under the condition of three-network convergence, this paving work has also undergone tremendous changes, more and more satellite TV will cover business as an important part of brand strategy. In fact, as a communication channel platform, the exploration of its development strategy and marketing model is particularly important to the Chinese television industry. With the rapid development of the Internet, the channels of TV programs are becoming more and more diversified. Before the rise in the cost of traditional public cable television network, there is a new interconnection
【作者單位】： 云南衛(wèi)視覆蓋辦公室;
【分類號(hào)】：G229.2

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