【摘要】：探研在"互聯(lián)網(wǎng)+"背景下實(shí)體書(shū)店的生存危機(jī)及運(yùn)營(yíng)模式,通過(guò)"誠(chéng)品模式"的解構(gòu)、書(shū)業(yè)歷史發(fā)展規(guī)律的認(rèn)識(shí),對(duì)新經(jīng)濟(jì)時(shí)代下的實(shí)體書(shū)店經(jīng)營(yíng)范式進(jìn)行了梳理,預(yù)示在資本及技術(shù)的推動(dòng)下實(shí)體書(shū)店必將由單純書(shū)業(yè)營(yíng)銷(xiāo)商向文化產(chǎn)業(yè)聚合供應(yīng)商轉(zhuǎn)變。
[Abstract]:This paper probes into the existence crisis and operation mode of the physical bookstores under the background of "Internet", through the deconstruction of the "honest quality mode" and the understanding of the historical development law of the book industry, the management paradigm of the physical bookstores in the new economic era is combed out. It indicates that under the promotion of capital and technology, physical bookstores will be transformed from mere booksellers to converging suppliers in cultural industries.
【作者單位】： 湖北人民出版社有限公司;
【分類(lèi)號(hào)】：G239.23-F
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本文編號(hào)：2189468