【摘要】：伴隨我國自助游的興起與流行,對人們出游提供信息指導(dǎo)幫助的旅游指南圖書越來越多地受到自助游客的關(guān)注,從而使得旅游與出版兩大產(chǎn)業(yè)的耦合度越發(fā)緊密。而在相關(guān)政策、技術(shù)等宏觀環(huán)境發(fā)生變動的驅(qū)使之下,這類圖書的出版特點出現(xiàn)了較大變化,隨之也產(chǎn)生了一些新的發(fā)展問題,值得學(xué)界關(guān)注探討。本文從我國旅游指南圖書的出版背景出發(fā),綜合考查了紙質(zhì)旅游指南圖書和網(wǎng)絡(luò)旅游指南圖書在內(nèi)容、讀者需求、營銷策略等方面的特點,從而以當(dāng)前該類圖書的發(fā)展現(xiàn)狀為依據(jù),指出了這類圖書存在的問題及原因,并針對這些問題提出了可行的解決對策,以供出版者在未來的出版工作中進(jìn)行參考。本論文的寫作共分為七個章節(jié)。第一章為緒論部分,主要論述了對我國旅游指南圖書開展研究的背景及意義,并對相關(guān)研究的現(xiàn)狀和本論文的研究方法進(jìn)行了必要說明;第二章從旅游指南圖書的定義、選題分類、具備的屬性特征等方面來對其整體的特點進(jìn)行總結(jié)概述;第三章到第五章是對旅游指南圖書出版現(xiàn)狀的研究分析,分別從這類圖書的內(nèi)容、讀者需求、宣傳策略等三大方面入手來進(jìn)行綜合的考量;第六章是在分析旅游指南圖書特點及出版現(xiàn)狀的基礎(chǔ)上,指出旅游指南圖書在傳統(tǒng)出版和網(wǎng)絡(luò)出版的不同出版形式下分別所存在的一些問題和局限;最后,在第七章中針對上述問題的討論,提出諸如加強(qiáng)不同出版形態(tài)旅游指南圖書的優(yōu)勢互補(bǔ)、提升網(wǎng)絡(luò)旅游指南圖書內(nèi)容表現(xiàn)形式的多樣性、增強(qiáng)圖書品牌的“范圍經(jīng)濟(jì)”效應(yīng)和輸出力等相應(yīng)的解決對策,從而探討我國旅游指南圖書在今后良性發(fā)展的可能。在對選題進(jìn)行研究的過程當(dāng)中,筆者除查閱大量的參考文獻(xiàn)以外,還對該類圖書市場上的主要紙質(zhì)圖書產(chǎn)品和網(wǎng)絡(luò)圖書產(chǎn)品進(jìn)行了綜合的調(diào)查分析,同時輔以相關(guān)的讀者調(diào)查,以對我國旅游指南圖書的出版現(xiàn)狀進(jìn)行全面、客觀的衡量。
[Abstract]:With the rise and popularity of self-help tours in China, more and more self-help tourists pay attention to the tourist guidebooks, which provide information guidance for people to travel, which makes the coupling between tourism and publishing industry more and more close. However, driven by the changes in the macro environment, such as related policies and technologies, the publishing characteristics of such books have changed greatly, and some new development problems have emerged, which are worthy of academic attention and discussion. Based on the background of the publication of tourist guidebooks in China, this paper comprehensively examines the characteristics of paper-based tourism guidebooks and online tourist guidebooks in terms of content, readers' needs, marketing strategies, etc. On the basis of the present development situation of this kind of books, this paper points out the problems and causes of these books, and puts forward some feasible countermeasures to solve these problems, so as to provide a reference for publishers in the future publishing work. This thesis is divided into seven chapters. The first chapter is the introduction part, which mainly discusses the background and significance of the research on the tourism guidebook in China, and explains the current situation of the related research and the research methods of this paper. Chapter three to chapter five is the research and analysis of the status quo of the publication of the tourist guidebook, respectively from the content of this kind of books, readers' needs, The sixth chapter is based on the analysis of the characteristics of the tourist guidebook and the present situation of publication. This paper points out the problems and limitations of the travel guide books under the different publishing forms of traditional publishing and online publishing. Finally, the paper discusses the above problems in Chapter 7. The corresponding solutions such as strengthening the complementary advantages of tourism guidebooks of different publishing forms, enhancing the diversity of the content expression forms of online tourism guidebooks, and enhancing the "scope economy" effect and output force of book brands are put forward. In order to explore our country travel guide book in the future the possibility of benign development. In the course of the research on this topic, besides consulting a large number of references, the author also makes a comprehensive investigation and analysis of the main paper book products and network book products in this kind of book market, supplemented by a related reader survey. In order to our country travel guide book publication present situation carries on the comprehensive, the objective measurement.
【學(xué)位授予單位】：北京印刷學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G237.9

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本文編號：2185830