【摘要】：隨著綿陽移動的快速發(fā)展,管理手段逐漸走向精細化與數(shù)據(jù)化,移動的營銷管理,離不開市場數(shù)據(jù)的支撐。對于市場經(jīng)營性數(shù)據(jù)進行分析,可以有效的促進綿陽移動公司的發(fā)展。以市場數(shù)據(jù)為依托,通過對市場經(jīng)營化的各種數(shù)據(jù)分析,加強市場管理,是綿陽移動信息化建設(shè)的主要方向。系統(tǒng)的開發(fā)過程,遵循軟件工程原則。系統(tǒng)開發(fā)環(huán)節(jié)包括需求分析,詳細設(shè)計,開發(fā),測試與部署。在需求分析中,是以綿陽移動市場經(jīng)營管理過程為導(dǎo)向,利用UML面向?qū)ο蠹夹g(shù),采用自頂向下的方式,根據(jù)業(yè)務(wù)邏輯,對系統(tǒng)功能模塊進行了劃分,將系統(tǒng)分為運營指標模塊,片區(qū)支撐模塊,綜合運營模塊,存量運營模塊以及系統(tǒng)管理模塊,通過各模塊實現(xiàn)綿陽移動市場化數(shù)據(jù)統(tǒng)計管理。并在需求分析中,對各模塊的實現(xiàn)功能進行了闡述。在系統(tǒng)的詳細設(shè)計中,以需求分析模塊為單位,以實現(xiàn)數(shù)據(jù)為基礎(chǔ),主要涉及的內(nèi)容為,模塊的主要數(shù)據(jù)庫結(jié)構(gòu),業(yè)務(wù)邏輯實現(xiàn),并以偽代碼的形式詳細的表示出來。比如在系統(tǒng)管理模塊中,詳細說明了系統(tǒng)的自動化配置邏輯,在運營指標中,詳細說明了運營指標管理邏輯,系統(tǒng)的詳細設(shè)計,為系統(tǒng)的開發(fā)奠定了基礎(chǔ)。系統(tǒng)采用CS架構(gòu),開發(fā)以.net技術(shù)為依托,C#語言開發(fā)實現(xiàn)。在開發(fā)實現(xiàn)過程中,首先分析需求設(shè)計,以及詳細設(shè)計,從其中抽象出開發(fā)的公共函數(shù),并將其封裝為代碼庫,而后分模塊進行了開發(fā)。開發(fā)實現(xiàn)了運營指標統(tǒng)計分析功能模塊,片區(qū)支撐統(tǒng)計分析模塊,綜合運營統(tǒng)計分析模塊,存量運營統(tǒng)計分析模塊以及系統(tǒng)管理模塊。系統(tǒng)開發(fā)完成后,進行了相應(yīng)的測試,測試的過程遵循測試原理,首先根據(jù)需求,編寫測試用例數(shù)據(jù),根據(jù)測試用例數(shù)據(jù),對各模塊進行單體測試與集成測試,從最后的測試結(jié)果來看,系統(tǒng)在功能上滿足了需求,系統(tǒng)能夠以綿陽移動市場數(shù)據(jù)為依托,為市場化管理提供有益的數(shù)據(jù)統(tǒng)計分析資源,為綿陽移動市場化決策提供數(shù)據(jù)支持,有效的促進了綿陽移動市場信息化管理的發(fā)展。
[Abstract]:With the rapid development of Mianyang Mobile, the management means are gradually moving towards refinement and data. The mobile marketing management can not be separated from the support of market data. Analysis of market management data can effectively promote the development of Mianyang Mobile Company. Based on market data, it is the main direction of Mianyang mobile information construction to strengthen market management by analyzing all kinds of data of market management. System development process, follow the principles of software engineering. System development links include requirements analysis, detailed design, development, testing and deployment. In the requirement analysis, the system function module is divided into operation index module by using UML object-oriented technology, adopting top-down mode, according to business logic, and taking Mianyang mobile market management process as guidance, the system is divided into operation index module. Area support module, integrated operation module, stock operation module and system management module, through each module to achieve Mianyang mobile market data statistics management. And in the requirement analysis, the realization function of each module is expounded. In the detailed design of the system, the requirement analysis module is taken as the unit and the data is realized. The main contents are the main database structure of the module, the realization of business logic, and the detailed representation in the form of pseudo code. For example, in the system management module, the automatic configuration logic of the system is explained in detail. In the operation index, the management logic of the operation index is explained in detail. The detailed design of the system lays the foundation for the development of the system. The system adopts CS structure, and the development is based on. Net technology and C # language. In the process of development and implementation, the requirement design and detailed design are analyzed firstly, and the common functions are abstracted from them and encapsulated into code base, and then the modules are developed. The function module of statistical analysis of operation index, the module of supporting statistics and analysis of area, the module of comprehensive operation statistics analysis, the module of statistic analysis of stock operation and the module of system management are developed and realized. After the development of the system, the corresponding tests are carried out, and the testing process follows the test principle. Firstly, according to the requirements, the test case data is compiled. According to the test case data, each module is tested by single unit test and integration test. From the final test results, the system meets the demand in function, the system can rely on Mianyang mobile market data, provide useful data statistical analysis resources for market management, and provide data support for Mianyang mobile market decision-making. Effective promotion of Mianyang mobile market information management development.
【學位授予單位】：電子科技大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：TP311.52

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