【摘要】：隨著電力體制改革的進行和售電側(cè)的放開,基于對客戶需求的深入掌握而制定精準營銷策略和差異化服務(wù),成為電力企業(yè)提升客戶體驗、拓展市場份額的關(guān)鍵,而客戶畫像是實現(xiàn)客戶隱性特征顯性化,輔助深入洞察客戶需求的有效技術(shù)手段。借鑒金融、通信等領(lǐng)域客戶畫像技術(shù)應(yīng)用實踐,根據(jù)電力企業(yè)的行業(yè)特征和信息系統(tǒng)數(shù)據(jù)特點,研究并構(gòu)建適用于電力行業(yè)的標簽庫系統(tǒng),并基于業(yè)務(wù)數(shù)據(jù)開展模型訓(xùn)練,構(gòu)建電力客戶信用評價及電費風險防控應(yīng)用主題標簽,初步構(gòu)建電力客戶畫像。研究表明,基于標簽庫的客戶畫像技術(shù)可運用于電力行業(yè),電力客戶信用評價及電費風險標簽應(yīng)用可更精準地指導(dǎo)回收電費工作的開展,并顯著降低試點區(qū)域的欠費率,為提高效益提供了技術(shù)支撐。
[Abstract]:With the reform of the electric power system and the opening of the selling side, it is the key for the electric power enterprises to develop precise marketing strategies and differentiated services based on the in-depth mastery of customers'needs. The customer portrait is an effective technology to realize the dominance of customers' recessive characteristics and to assist in in-depth insight into customers'needs. Means. Referring to the application of customer portrait technology in finance, communication and other fields, according to the industry characteristics of electric power enterprises and the data characteristics of information system, this paper studies and constructs a tag library system suitable for electric power industry, carries out model training based on business data, and constructs a subject tag for electric power customer credit evaluation and risk prevention and control. The research shows that the technology of customer portrait based on tag library can be applied to the power industry, and the application of credit evaluation and risk tag can guide the work of reclaiming electricity charges more accurately, and reduce the rate of arrears in the pilot area significantly, which provides technical support for improving efficiency.
【作者單位】： 國網(wǎng)浙江省電力公司;
【分類號】：F274;F426.61
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本文編號：2178658