【摘要】：傳統(tǒng)手工藝是民間文化的代表性產(chǎn)物,是民族智慧的結(jié)晶。通過對(duì)傳統(tǒng)手工藝的綜合調(diào)研與文獻(xiàn)閱讀與整理,了解了我國在傳統(tǒng)手工藝保護(hù)與發(fā)展進(jìn)程中取得的成績(jī)與存在的問題,了解并分析它們的當(dāng)代價(jià)值,以竹工藝為落腳點(diǎn)提出了傳統(tǒng)竹工藝?yán)^承和發(fā)展的基本思路,尋求使傳統(tǒng)竹工藝適應(yīng)現(xiàn)代的生產(chǎn)生活方式的突破口,使其自身具有可持續(xù)化的發(fā)展途徑,用商業(yè)模式實(shí)現(xiàn)自我造血。首先對(duì)傳統(tǒng)竹工藝的對(duì)象進(jìn)行研究,本文選取了竹絲鑲嵌和竹編工藝這兩個(gè)作為研究對(duì)象。對(duì)上述兩項(xiàng)工藝者從工藝流程、工藝特點(diǎn)、目前發(fā)展現(xiàn)狀、所遇到的問題分別進(jìn)行了分析,在實(shí)現(xiàn)傳統(tǒng)手工藝的現(xiàn)代價(jià)值中存在的困境。并結(jié)合竹工藝在其他國家和地區(qū)的發(fā)展現(xiàn)狀進(jìn)行進(jìn)一步的分析,以尋找合適的入手點(diǎn)。隨后,圍繞當(dāng)代手工藝有相關(guān)性的商業(yè)模式進(jìn)行了分析與論證,以“上下”品牌、城市手工作坊、以及以眾籌為例的現(xiàn)代背景下的營銷方式等為例,得出手工藝的文化價(jià)值和體驗(yàn)需求,高端產(chǎn)品的定制趨勢(shì),以及結(jié)合現(xiàn)代生活的網(wǎng)絡(luò)平臺(tái)及其相關(guān)的商業(yè)模式。再次,根據(jù)分析結(jié)果,歸納得出竹工藝衍生品設(shè)計(jì)的方向,即:工藝精細(xì)化、定制化、模塊體驗(yàn)化。并在此基礎(chǔ)上對(duì)主工藝的發(fā)展提出了體驗(yàn)?zāi)Ｊ�。具體包含工藝體驗(yàn)、文化體驗(yàn)等還有結(jié)合現(xiàn)代的輔助設(shè)計(jì)實(shí)現(xiàn)圖案的個(gè)人定制,并在如網(wǎng)絡(luò)直播平臺(tái)直播課程,在微信平臺(tái)眾籌平臺(tái)等進(jìn)行傳統(tǒng)手工藝的文化傳播與網(wǎng)絡(luò)銷售,借助各種新媒體進(jìn)行線上的傳播與互動(dòng)等。最后,將兩方面再次結(jié)合,根據(jù)工藝特征與所分析的商業(yè)模式,分析需求,做出與適用的商業(yè)模式相契合的新的設(shè)計(jì)應(yīng)用。
[Abstract]:Traditional handicraft is the representative product of folk culture and the crystallization of national wisdom. Based on the comprehensive investigation of traditional handicrafts and the reading and sorting of documents, the achievements and problems in the process of protection and development of traditional handicrafts in China are understood, and their contemporary value is analyzed. Taking bamboo craft as the foothold, this paper puts forward the basic idea of inheriting and developing traditional bamboo craft, and seeks for a breakthrough to make traditional bamboo craft adapt to modern production and life style, so that it has a sustainable way of development. Use the business model to achieve self-hematopoiesis. Firstly, the object of traditional bamboo technology is studied, and the two objects of bamboo silk mosaic and bamboo knitting are selected as the research objects. This paper analyzes the process flow, process characteristics, current development status and problems encountered by the above two craftsmen respectively. The difficulties in realizing the modern value of traditional handicraft are analyzed respectively. Combined with the development of bamboo technology in other countries and regions for further analysis in order to find a suitable starting point. Then, the paper analyzes and demonstrates the relevant business models of contemporary handicraft, such as "upper and lower" brands, urban handicraft workshops, and marketing methods in the modern context of crowdfunding. The cultural value and experience needs of craftsmanship, the customization trend of high-end products, and the network platform combined with modern life and its related business model. Thirdly, according to the analysis results, the paper concludes the direction of bamboo process derivatives design, that is, process refinement, customization, module experience. On this basis, the experience mode of the main process is put forward. It includes process experience, cultural experience and so on. It also combines modern aided design to realize individual customization of patterns, and carries on the cultural dissemination and network sale of traditional handicrafts in such as webcast live broadcast courses, WeChat platform crowdfunding platform and so on. With the help of a variety of new media online communication and interaction. Finally, the two aspects are combined again, according to the process characteristics and the business model analyzed, the requirements are analyzed, and a new design application is made, which is in line with the applicable business model.
【學(xué)位授予單位】：東華大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：J528

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1 周智;竹絲鑲嵌和竹編工藝的設(shè)計(jì)應(yīng)用和商業(yè)模式探究[D];東華大學(xué);2017年

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本文編號(hào)：2175250