【摘要】：正當(dāng)前,分眾化作為成熟的理論概念和媒介發(fā)展趨勢(shì),已經(jīng)得到了業(yè)界的普遍接受和認(rèn)可,并作為一種高效的指導(dǎo)方式深入到各種媒體產(chǎn)品的生產(chǎn)過(guò)程中。不管是新聞報(bào)道的分眾化,還是品牌營(yíng)銷的分眾化,或者是圖書(shū)出版、體育傳媒等領(lǐng)域的分眾化,歸根結(jié)底都是為了滿足受眾的需求。隨著移動(dòng)互聯(lián)時(shí)代的到來(lái),網(wǎng)絡(luò)媒體加速推進(jìn)分眾化媒體形態(tài),引領(lǐng)了分眾化時(shí)代的到來(lái)。對(duì)于體育報(bào)刊的發(fā)展,部分業(yè)內(nèi)人士持悲觀的看法,認(rèn)為體育報(bào)刊
[Abstract]:At present, diversification is a mature theoretical concept and media development trend, which has been widely accepted and recognized by the industry, and as an efficient way to guide the production of various media products into the process. In the final analysis, the focus of news reports, brand marketing, book publishing, sports media and other fields is to meet the needs of the audience. With the arrival of mobile internet era, network media accelerates to promote the media form of diversity, leading the arrival of the age of diversity. With regard to the development of sports newspapers and periodicals, some people in the industry take a pessimistic view that sports newspapers and periodicals
【作者單位】： 河南師范大學(xué)體育學(xué)院;
【基金】：國(guó)家社會(huì)科學(xué)基金青年項(xiàng)目“我國(guó)體育文化品牌的培植研究”(項(xiàng)目編號(hào):13CTYO11)的成果之一
【分類號(hào)】：G80-05
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本文編號(hào)：2138223