發(fā)布時間：2018-07-17 00:02

【摘要】：目的:為促進連鎖藥店藥學服務的進一步開展和相關部門實施監(jiān)管提供參考。方法:通過實地調(diào)查和問卷調(diào)查相結合的方式對成都市區(qū)5家連鎖藥店分店開展藥學服務的基本情況進行調(diào)查與分析。結果:核心服務方面,調(diào)查發(fā)現(xiàn)2家藥店未懸掛藥師證且藥師不在崗;各藥店藥師提供用藥指導頻度的差異有統(tǒng)計學意義(P0.05),超過50%的受訪消費者在藥店B、C和E購藥時藥師經(jīng)常會提供用藥指導。感知服務方面,存在違法廣告和促銷情況的藥店各有3家;各藥店藥品分區(qū)情況均較好;服務存檔材料情況藥店C最好,藥店D最差;服務咨詢區(qū)設置上獨立咨詢區(qū)的設置情況較差。擴展服務方面,會員卡業(yè)務一項除會員日優(yōu)惠外5家藥店對會員的優(yōu)惠方式各有不同;各藥店藥品拆零服務開展情況較差,無一家藥店拆零品種數(shù)≥10。結論:成都市區(qū)連鎖藥店藥學服務基本情況差強人意。除了采取藥店加強對藥師的考核和管理、完善藥學服務項目,監(jiān)管部門強化對藥品廣告和促銷的監(jiān)管等手段外,建議借助互聯(lián)網(wǎng)信息技術手段,建立云監(jiān)管平臺,開展遠程服務和云服務,加強互聯(lián)網(wǎng)品牌服務營銷,以提升連鎖藥店的藥學服務水平。
[Abstract]:Objective: to provide a reference for the further development of pharmaceutical services in chain pharmacies and the supervision of relevant departments. Methods: through field investigation and questionnaire survey, the basic situation of pharmaceutical service in 5 chain drugstore stores in Chengdu city was investigated and analyzed. Results: in terms of core service, the investigation found that 2 pharmacies did not have the pharmacist's card and the pharmacist was not on the job. The difference of the frequency of drugstore pharmacists to provide drug guidance was statistically significant (P0.05). More than 50% of the surveyed consumers often provided drug guidance when they bought drugs in the drugstore BUC and E. In the aspect of perceived service, there are 3 drugstores with illegal advertising and promotion, 3 drugstores with better drug zoning, the best drugstore C with the best service archival materials and the worst drugstore D; The setting of the independent consultation area in the service consultation area is poor. Expansion of services, membership card business in addition to the membership days of 5 drugstores in addition to the members of different preferential ways; the drugstore zero service is poor, none of the drugstore zero variety 鈮，

本文編號：2128143