發(fā)布時(shí)間：2018-06-28 06:14

  本文選題：功能對(duì)等理論 + 網(wǎng)絡(luò)營(yíng)銷��； 參考：《遼寧大學(xué)》2015年碩士論文

【摘要】：隨著互聯(lián)網(wǎng)技術(shù)的飛速發(fā)展,網(wǎng)絡(luò)已經(jīng)毫無(wú)質(zhì)疑地成為二十一世紀(jì)的關(guān)鍵詞。在國(guó)內(nèi),各大電商的競(jìng)爭(zhēng)正處于白熱化階段;在世界范圍內(nèi),網(wǎng)絡(luò)營(yíng)銷已經(jīng)打響了一場(chǎng)爭(zhēng)奪全球市場(chǎng)和資源的風(fēng)潮。在美國(guó)的暢銷書排行榜中,網(wǎng)絡(luò)營(yíng)銷類書籍通常名列前茅,而國(guó)內(nèi)的多數(shù)營(yíng)銷類書籍大多取材于這些英文原版書籍。本報(bào)告基于對(duì)《有效的網(wǎng)絡(luò)營(yíng)銷》一書的前五章內(nèi)容的研究和翻譯,以尤金奈達(dá)的功能對(duì)等理論為依托,同時(shí)歸納并結(jié)合網(wǎng)絡(luò)營(yíng)銷英語(yǔ)的特點(diǎn),運(yùn)用長(zhǎng)句的基本翻譯方法以解決網(wǎng)絡(luò)營(yíng)銷英語(yǔ)文本翻譯過(guò)程中的問(wèn)題。本報(bào)告主要依據(jù)附錄中的翻譯內(nèi)容,本文包括三部分,分別為導(dǎo)論、正文以及結(jié)論。第一部分是導(dǎo)論,主要介紹了網(wǎng)絡(luò)營(yíng)銷的發(fā)展現(xiàn)狀和網(wǎng)絡(luò)營(yíng)銷類書籍的相關(guān)背景知識(shí)。第二部分是正文,主要分為三章:第一章是翻譯任務(wù)描述。介紹本次翻譯任務(wù)的選題原因及所選《有效的網(wǎng)絡(luò)營(yíng)銷》一書的意義和價(jià)值,并結(jié)合本書作者的簡(jiǎn)要介紹對(duì)翻譯內(nèi)容進(jìn)行了評(píng)價(jià)。第二章是翻譯過(guò)程描述。簡(jiǎn)要描述了譯者在總體上了解全文的基礎(chǔ)上,完成翻譯的材料籌備工作,對(duì)翻譯進(jìn)行數(shù)量與質(zhì)量的控制以及翻譯任務(wù)完成后所進(jìn)行的修改校驗(yàn)工作。在介紹本文翻譯的籌備過(guò)程時(shí),主要對(duì)奈達(dá)功能對(duì)等理論進(jìn)行了闡述。第三章是案例分析。通過(guò)對(duì)材料中詞匯和句子層面的分析和研究,譯者總結(jié)了網(wǎng)絡(luò)營(yíng)銷英語(yǔ)的詞匯和句式特點(diǎn)。第一,通過(guò)對(duì)材料中詞匯的翻譯方法進(jìn)行研究,總結(jié)網(wǎng)絡(luò)營(yíng)銷類書籍的詞匯構(gòu)成形式:復(fù)合詞和縮略詞。第二,譯者在處理營(yíng)銷英語(yǔ)的長(zhǎng)句時(shí)運(yùn)用順譯法、逆序法、分譯法以及綜合法對(duì)網(wǎng)絡(luò)營(yíng)銷英語(yǔ)中的長(zhǎng)句進(jìn)行有批判性的翻譯。本報(bào)告的最后一部分是結(jié)論。是對(duì)翻譯實(shí)踐中的技巧和問(wèn)題進(jìn)行總結(jié),簡(jiǎn)述了對(duì)今后提高翻譯水平的期望。
[Abstract]:With the rapid development of Internet technology, the Internet has become the keyword of the 21 century without any doubt. At home, the competition of the major e-commerce companies is in the white-hot stage; in the world, network marketing has started a global market and resources competition. Online marketing books are usually top of the list of best-selling books in the United States, while most of the domestic marketing books are based on these original English books. Based on the research and translation of the first five chapters of effective online Marketing, this report is based on Eugene Nida's functional equivalence theory and summarizes and combines the characteristics of E-Marketing English. The basic translation method of long sentences is used to solve the problems in the process of online marketing English text translation. This report is mainly based on the translation in the appendix. It consists of three parts: introduction, text and conclusion. The first part is the introduction, mainly introduces the network marketing development present situation and the related background knowledge of the network marketing books. The second part is the text, which is divided into three chapters: the first chapter is the translation task description. This paper introduces the reasons for the topic selection of this translation task and the significance and value of the selected book "effective Network Marketing", and evaluates the translation content with the brief introduction of the author of this book. Chapter two is the description of translation process. On the basis of a general understanding of the full text, the author briefly describes the preparation of translation materials, the quantitative and qualitative control of translation, and the revision and verification of translation tasks. In introducing the preparatory process of translation, Nida's functional equivalence theory is discussed. The third chapter is case analysis. Through the analysis and study of the lexical and sentence levels in the materials, the translator summarizes the lexical and sentence characteristics of online marketing English. First, through the study of the translation methods of the words in the materials, the paper summarizes the lexical forms of online marketing books: compound words and acronyms. Second, the translator uses following translation, reverse order, sub-translation and synthesis to critically translate long sentences in marketing English. The final part of this report is the conclusion. This paper summarizes the skills and problems in translation practice, and briefly discusses the expectations of improving the translation level in the future.
【學(xué)位授予單位】：遼寧大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：H315.9

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