本文選題：閩筍干 + 產(chǎn)業(yè)發(fā)展�。� 參考：《福建農(nóng)林大學(xué)》2015年碩士論文

【摘要】：永安地處福建省中部偏西區(qū)域,系“中國(guó)筍竹之鄉(xiāng)”、“中國(guó)竹子之鄉(xiāng)”。長(zhǎng)期以來(lái),在永安市政府和地方群眾的努力下,永安市圍繞促進(jìn)農(nóng)林產(chǎn)業(yè)增收、壯大林業(yè)經(jīng)濟(jì)的竹產(chǎn)業(yè)發(fā)展思路,將竹產(chǎn)業(yè)列為促進(jìn)農(nóng)業(yè)增效、調(diào)整農(nóng)業(yè)產(chǎn)業(yè)結(jié)構(gòu),農(nóng)民增收的主導(dǎo)產(chǎn)業(yè)來(lái)抓,目前已經(jīng)取得不錯(cuò)的發(fā)展勢(shì)頭,但是永安閩筍干作為竹產(chǎn)業(yè)的一個(gè)細(xì)分的鏈條產(chǎn)業(yè),其發(fā)展還面臨著一些諸如資源限制、科技投入不足,產(chǎn)品豐富程度不夠等問題。因此,如何破解永安閩筍干產(chǎn)業(yè)發(fā)展的問題,全面提升產(chǎn)業(yè)發(fā)展成為各界關(guān)注的一個(gè)問題。本文以永安閩筍干產(chǎn)業(yè)的發(fā)展為研究對(duì)象,首先分析了永安閩筍干產(chǎn)業(yè)發(fā)展的自然條件、交通區(qū)位條件和經(jīng)濟(jì)社會(huì)基礎(chǔ),分析發(fā)現(xiàn),永安具備發(fā)展閩筍干產(chǎn)業(yè)的良好基礎(chǔ)。其次,文章通過各方資料和數(shù)據(jù)的收集整理歸納了永安閩筍干產(chǎn)業(yè)發(fā)展的現(xiàn)狀,包括永安閩筍干的技術(shù)標(biāo)準(zhǔn)制定現(xiàn)狀,永安閩筍干質(zhì)量特色,永安閩筍干生產(chǎn)、銷售狀況及知名度等。第三,在分析現(xiàn)狀的基礎(chǔ)上,文章對(duì)閩筍干行業(yè)市場(chǎng)分析與開發(fā)策略進(jìn)行探索,研究了當(dāng)前竹筍的市場(chǎng)情況,對(duì)閩筍干的消費(fèi)者和生產(chǎn)經(jīng)銷者進(jìn)行,并針對(duì)這些調(diào)查提出永安閩筍干的營(yíng)銷策略和創(chuàng)新銷售模式。第四,把相關(guān)文獻(xiàn)和調(diào)查獲取的數(shù)據(jù)進(jìn)行總結(jié)歸納,找到永安閩筍干產(chǎn)業(yè)發(fā)展的存在問題,包括低產(chǎn)低效竹林比重大,竹筍加工機(jī)械化程度低；技術(shù)標(biāo)準(zhǔn)執(zhí)行不到位,部分關(guān)鍵環(huán)節(jié)技術(shù)不過關(guān)；缺乏知名品牌,龍頭企業(yè)偏少；市場(chǎng)認(rèn)識(shí)不足,產(chǎn)業(yè)鏈條不成熟；投入不足,科技含量不高,服務(wù)體系不健全；竹林經(jīng)營(yíng)管理粗放、掠奪式采集盛行等。最后文章在總結(jié)全文所有研究的基礎(chǔ)上提出促進(jìn)永安閩筍干產(chǎn)業(yè)發(fā)展的建議。
[Abstract]:Yongan is located in the west-central region of Fujian Province, the hometown of bamboo shoots and bamboo shoots in China. For a long time, with the efforts of the Yongan Municipal Government and the local people, Yongan City has listed bamboo industry as promoting agricultural efficiency and adjusting agricultural industrial structure around the idea of promoting the increase of income in agriculture and forestry industry and the development of bamboo industry in forestry economy. The leading industry of increasing farmers' income has gained a good momentum of development at present. However, as a sub-chain industry of bamboo industry, Yongan Minjian shoot and dry shoot still faces some problems such as limited resources and insufficient investment in science and technology. Product abundance is not enough and so on. Therefore, how to solve the problem of Yongan bamboo shoot and Mingan industry development and promote the industry development has become a problem concerned by all walks of life. This paper takes the development of Yongan shoot and Mingan industry as the research object. Firstly, it analyzes the natural conditions, traffic location conditions and economic and social basis of the development of Yongan shoot industry, and finds that Yongan has a good foundation for the development of Fujian shoot dry industry. Secondly, the article summarizes the present situation of the development of Yongan bamboo shoot and Fujian dry industry through the collection of data and data, including the status quo of the technical standard formulation of Yongan bamboo shoot and Fujian dry shoot, the characteristics of Yongan bamboo shoot dry quality, and the Yongan bamboo shoot dry production. Sales status and popularity, etc. Third, on the basis of analyzing the present situation, the paper explores the market analysis and development strategy of Fujian shoot dry industry, studies the current market situation of bamboo shoots, and carries on the research on the consumers and producers of Fujian shoot dry industry. Aiming at these investigations, this paper puts forward the marketing strategy and innovative sales model of Yongan Mingan. Fourth, summarize and sum up the relevant documents and data obtained from the investigation, and find out the existing problems in the development of Yongan bamboo shoot dry industry, including the large proportion of low-yield and low-efficiency bamboo forests, the low degree of mechanization of bamboo shoot processing, and the lack of implementation of technical standards. Some key links are technical failure; lack of well-known brands, small number of leading enterprises; insufficient understanding of the market, immature industrial chain; inadequate investment, low scientific and technological content, imperfect service system; extensive management of bamboo forests, The prevalence of predatory collection, etc. Finally, on the basis of summarizing all the researches in this paper, the paper puts forward some suggestions to promote the development of shoot industry in Yongan.
【學(xué)位授予單位】：福建農(nóng)林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F326.13

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本文編號(hào)：2074965