本文選題：城市臺(tái) + 魅力中國(guó)城��； 參考：《新聞戰(zhàn)線》2017年10期

【摘要】：縱觀城市臺(tái)近幾年舉辦的大型活動(dòng),有許多活動(dòng)策劃傳播力不夠、宣傳引導(dǎo)力不夠、內(nèi)容影響力不夠、營(yíng)銷(xiāo)公信力不夠,陷入發(fā)展困境。要提升活動(dòng)的傳播力、引導(dǎo)力、影響力、公信力,必須把責(zé)任扛在肩上,把服務(wù)做到極致,把受眾放在心上,尋找城市臺(tái)大型活動(dòng)走出發(fā)展困境的有效路徑。
[Abstract]:Looking at the large-scale activities held by the city station in recent years, there are many activities which are not enough in planning and dissemination, insufficient in propaganda and guidance, insufficient in the influence of content, and lack of credibility in marketing, so they fall into a dilemma of development. In order to enhance the dissemination, guidance, influence and credibility of the activities, we must shoulder the responsibility, do the service to the utmost, put the audience in mind, and find an effective way to get out of the difficult position of the development of the large-scale activities of the city station.
【作者單位】： 鹽城廣播電視臺(tái)文藝中心;
【分類(lèi)號(hào)】：G229.2

【相似文獻(xiàn)】

相關(guān)期刊論文 前2條

1 張文峰;林楊;;城市臺(tái)廣播劇創(chuàng)作的思考[J];價(jià)值工程;2011年01期

2 劉瑋;;城市臺(tái)財(cái)經(jīng)類(lèi)節(jié)目持續(xù)發(fā)展的關(guān)鍵點(diǎn)[J];西部廣播電視;2014年13期

，

本文編號(hào)：2041493