本文選題：福文化 + 淮陽非遺產(chǎn)品��； 參考：《廣西師范大學(xué)》2017年碩士論文

【摘要】：福文化是中國傳統(tǒng)文化的重要組成部分,具有廣泛的傳播性和高度的認(rèn)同感。其深邃的文化內(nèi)涵和多樣的表現(xiàn)形式,給現(xiàn)代設(shè)計(jì)創(chuàng)作提供了無限靈感的源泉。在多元文化背景下,探討福文化的文化價(jià)值和審美價(jià)值,并將其應(yīng)用于現(xiàn)代包裝設(shè)計(jì)中,有利于提升包裝的文化內(nèi)涵和審美意境,使得包裝能更快速有效的被消費(fèi)者所認(rèn)同和接受。非物質(zhì)文化遺產(chǎn)是某一地區(qū)、某一民族悠久歷史、文化精髓、民族特色的活態(tài)傳承,具有獨(dú)特性、活態(tài)性、傳承性、民族性、地域性的基本特點(diǎn)。非物質(zhì)文化遺產(chǎn)包蘊(yùn)含著豐富的歷史文化和精神傳承價(jià)值,鮮活的記錄了不同時(shí)代、不同民族、不同地域的文化精髓,是巨大的歷史文化財(cái)富。非物質(zhì)文化遺產(chǎn)的保護(hù)是對傳統(tǒng)文化的傳承,也是社會(huì)發(fā)展的現(xiàn)實(shí)需要。加強(qiáng)非物質(zhì)文化遺產(chǎn)的保護(hù)傳承,關(guān)鍵在于強(qiáng)化傳承途徑的多元化,通過資金扶持、宣傳推廣等,調(diào)動(dòng)傳承人的積極性,同時(shí)在不改變其精神文化內(nèi)涵的基礎(chǔ)上,對非遺產(chǎn)品進(jìn)行適度包裝、展示與營銷,在市場上創(chuàng)造需求,為非遺產(chǎn)品的傳承和發(fā)展創(chuàng)造更大的空間。在非物質(zhì)文化遺產(chǎn)保護(hù)、傳承與發(fā)展中,采用多元化的傳承方式,從設(shè)計(jì)的角度,探究非物質(zhì)文化遺產(chǎn)的傳承途徑,通過包裝設(shè)計(jì)拓寬非遺產(chǎn)品的宣傳和傳承途徑,有重要的理論價(jià)值與實(shí)踐意義。本文以淮陽非遺產(chǎn)品包裝設(shè)計(jì)為主要研究對象,以福文化為切入點(diǎn),試圖探討福文化在淮陽非遺產(chǎn)品包裝設(shè)計(jì)中的應(yīng)用方法和創(chuàng)新思路,以提升淮陽非遺產(chǎn)品包裝的文化內(nèi)涵和審美意境,從而增加其產(chǎn)品附加值。通過對福文化和淮陽非遺產(chǎn)品包裝設(shè)計(jì)概述,分析了淮陽非遺產(chǎn)品包裝設(shè)計(jì)現(xiàn)狀,論述了福文化在淮陽非遺產(chǎn)品包裝設(shè)計(jì)中的應(yīng)用價(jià)值;在符號(hào)學(xué)理論、包裝設(shè)計(jì)理論指導(dǎo)下,結(jié)合具體的設(shè)計(jì)案例對福文化在包裝設(shè)計(jì)中的符號(hào)化應(yīng)用以及福文化在包裝設(shè)計(jì)中的演變與創(chuàng)新進(jìn)行研究,在此基礎(chǔ)上,重點(diǎn)探討福文化應(yīng)用于淮陽非遺產(chǎn)品包裝設(shè)計(jì)中的原則和方法。最后以淮陽非遺產(chǎn)品泥泥狗包裝設(shè)計(jì)為設(shè)計(jì)實(shí)踐案例,對福文化在淮陽非遺產(chǎn)品包裝設(shè)計(jì)中的應(yīng)用進(jìn)行了具體的分析探討。希望借此為相關(guān)設(shè)計(jì)研究提供借鑒,為福文化的傳承發(fā)展以及非遺產(chǎn)品的宣傳推廣做出努力。
[Abstract]:Blessing culture is an important part of Chinese traditional culture, with wide spread and high identity. Its profound cultural connotation and various forms of expression provide an infinite source of inspiration for modern design creation. Under the background of multiculturalism, this paper probes into the cultural value and aesthetic value of Fu culture, and applies it to modern packaging design, which is helpful to promote the cultural connotation and aesthetic conception of packaging. So that packaging can be more quickly and effectively recognized and accepted by consumers. The intangible cultural heritage is the basic characteristic of a certain region, a nation with long history, cultural essence, and national characteristics, which is characterized by its uniqueness, livability, inheritance, nationality and region. The intangible cultural heritage package contains rich historical and cultural and spiritual heritage value, fresh record of different times, different nationalities, different regions of the cultural essence, is a huge historical and cultural wealth. The protection of intangible cultural heritage is not only the heritage of traditional culture, but also the practical need of social development. To strengthen the protection and inheritance of intangible cultural heritage, the key lies in strengthening the diversity of inheritance ways, mobilizing the enthusiasm of inheritors through financial support, propaganda and promotion, and at the same time, without changing their spiritual and cultural connotations. The proper packaging, display and marketing of non-legacy products create demand in the market and create greater space for the inheritance and development of non-legacy products. In the course of the protection, inheritance and development of intangible cultural heritage, we adopt a diversified way of inheritance, explore the ways of inheritance of intangible cultural heritage from the angle of design, and broaden the propaganda and inheritance path of non-legacy products through packaging design. It has important theoretical value and practical significance. This paper takes the packaging design of Huaiyang non-legacy products as the main research object and the Fu-culture as the breakthrough point, and attempts to explore the application and innovative thinking of Fu-culture in the packaging design of non-legacy products of Huaiyang. In order to enhance the cultural connotation and aesthetic conception of Huaiyang non-legacy product packaging, thus increasing the added value of its products. By summarizing the packaging design of Fu-culture and Huaiyang non-legacy products, this paper analyzes the present situation of the packaging design of non-relict products in Huaiyang, discusses the application value of Fu-culture in the packaging design of non-relict products of Huaiyang, under the guidance of semiotics theory and packaging design theory, The symbolic application of Fu culture in packaging design and the evolution and innovation of Fu culture in packaging design are studied in combination with specific design cases. This paper mainly discusses the principles and methods of the application of Fu culture in the packaging design of Huaiyang non-posthumous products. Finally, the application of Fu-culture in the packaging design of Huaiyang non-relict products is analyzed and discussed by taking the design of puddle dog packaging as a practical case. Hope to provide reference for the relevant design research, for the inheritance and development of the blessing culture and the promotion of non-legacy products to make efforts.
【學(xué)位授予單位】：廣西師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：J524.2

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本文編號(hào)：2035000