本文選題：貴賓客戶財富管理 + 資產(chǎn)檢視�。� 參考：《山東大學(xué)》2015年碩士論文

【摘要】：當(dāng)前中國的財富管理工作還剛剛起步,隨著中國經(jīng)濟的發(fā)展,人們的錢袋子越來越鼓,對投資理財從而實現(xiàn)其保值增值的愿望日益迫切。這進一步推動了金融部門開辟各種財富管理業(yè)務(wù)的干勁和熱情。其中,尤其對影響銀行營銷業(yè)績的大客戶特別是貴賓客戶的投資理財和財務(wù)管理給予更多的關(guān)注。因此,如何把握由這類客戶所引發(fā)的市場機遇,為銀行培育新的利潤增長點,是各家銀行業(yè)務(wù)部門的領(lǐng)導(dǎo)們需要費思量的事。隨著當(dāng)前銀行業(yè)競爭的加劇,各家銀行都有利用當(dāng)代信息技術(shù)最新發(fā)展成果來開發(fā)各種用途的信息管理系統(tǒng)的迫切需要,在此大背景下,泰安市農(nóng)業(yè)銀行決定結(jié)合本行所開展的貴賓客戶財富管理的現(xiàn)狀,決定開發(fā)一套貴賓客戶財富管理系統(tǒng),用于對本行高資產(chǎn)客戶的財富實施信息化和網(wǎng)絡(luò)化的先進管理。本文對泰安市農(nóng)業(yè)銀行貴賓客戶財富管理系統(tǒng)的設(shè)計思想與實現(xiàn)結(jié)果進行了綜合全面的闡述。首先對開發(fā)這一款泰安市農(nóng)業(yè)銀行貴賓客戶財富管理系統(tǒng)的現(xiàn)實背景和帶來的實用價值予以了介紹,對當(dāng)前泰安市農(nóng)業(yè)銀行在貴賓客戶財富管理工作過程中存在的不足以及由此而產(chǎn)生的對開發(fā)貴賓客戶財富管理系統(tǒng)的迫切需求予以揭示,從而為系統(tǒng)開發(fā)的必要性找到了根源；其次,對泰安市農(nóng)業(yè)銀行貴賓客戶財富管理工作需要以什么樣的工作流程來進行而進行了界定,對其管理過程中數(shù)據(jù)類型以及數(shù)據(jù)形式的選定進行了規(guī)劃,然后以所獲取的需求為指導(dǎo),對貴賓客戶財富管理系統(tǒng)進行詳細的各類架構(gòu)分析,包括總體架構(gòu)、邏輯架構(gòu)和網(wǎng)絡(luò)拓撲架構(gòu)。并且借助統(tǒng)一建模語言所提供的各種建模工具對系統(tǒng)進行了靜態(tài)建模和動態(tài)建模；在設(shè)計系統(tǒng)的整體架構(gòu)設(shè)計方面,采用面向?qū)ο蟮募夹g(shù)設(shè)計出系統(tǒng)的整體框架；在對其功能進行詳細設(shè)計時,根據(jù)類圖和時序圖未設(shè)計系統(tǒng)的動態(tài)結(jié)構(gòu)；采用J2EE架構(gòu)的MVC模式來設(shè)計完成系統(tǒng)的各種功能界面,為用戶提供了界面友好、操作方面的功能操作模式。本系統(tǒng)由工作平臺、我的客戶、財富管理、營銷支持、客戶資源調(diào)配、產(chǎn)品庫、知識庫、資訊庫和系統(tǒng)管理共9大功能子模塊組成。作為零售業(yè)務(wù)綜合營銷平臺,能滿足低柜柜員、個人客戶經(jīng)理、個人理財顧問日常開展非現(xiàn)金業(yè)務(wù)辦理、客戶營銷管理的需要,通過與PCRM、CIF等系統(tǒng)的聯(lián)合應(yīng)用,能為網(wǎng)點轉(zhuǎn)型提供最直接的科技支撐。以一種全新的模式開啟了貴賓服務(wù)的新模式。推動和促進了銀行高端客戶群的工作。
[Abstract]:At present, China's wealth management work is just beginning, with the development of Chinese economy, people's money bag is more and more bulky, and the desire of investment and financial management to realize its value keeping and increasing value is increasingly urgent. This further boosted the financial sector's drive and enthusiasm to open up a variety of wealth management businesses. Especially, it pays more attention to the investment management and financial management of the big clients, especially the VIP customers, who affect the bank's marketing performance. Therefore, how to seize the market opportunities caused by such customers and cultivate new profit growth points for banks is a matter for the leaders of banking business departments to think about. With the intensification of banking competition, banks have the urgent need to use the latest development of information technology to develop information management systems for various purposes. Taian Agricultural Bank has decided to develop a VIP customer wealth management system based on the current situation of VIP customer wealth management, which is used to carry out information and network advanced management of the wealth of our bank's high-asset customers. In this paper, the design ideas and implementation results of VIP customer wealth management system of Taian Agricultural Bank are comprehensively expounded. First of all, it introduces the realistic background and practical value of developing the VIP customer wealth management system of Taian Agricultural Bank. The deficiency of Taian Agricultural Bank in the process of VIP customer wealth management and the urgent need of developing VIP customer wealth management system are revealed, thus finding the root of the necessity of system development. Secondly, it defines what kind of work flow should be used to manage the wealth of VIP customers in Taian Agricultural Bank, and plans the data type and data form selection in the process of management. Then, based on the requirements obtained, the detailed analysis of various architectures of VIP customer wealth management system is carried out, including the overall architecture, logical architecture and network topology architecture. With the help of various modeling tools provided by the unified modeling language, the static modeling and dynamic modeling of the system are carried out, and the overall framework of the system is designed using object-oriented technology in the aspect of the overall architecture design of the design system. In the detailed design of its functions, the dynamic structure of the system is not designed according to the class diagram and timing diagram, and the MVC pattern of J2EE architecture is used to design and complete the various functional interfaces of the system, which provides a friendly interface for the users. Function mode of operation. This system consists of 9 functional submodules: working platform, my customer, wealth management, marketing support, customer resource allocation, product library, knowledge base, information base and system management. As a comprehensive marketing platform for retail business, it can meet the needs of non-cash business management, customer marketing management and other systems such as low counter, personal account manager, personal finance consultant, and so on, through the joint application with PCRMU CIF and so on. Can provide the most direct scientific and technological support for network transformation. A brand-new model has opened the new mode of VIP service. Promote and promote the work of the bank's high-end customer base.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：TP311.52

【引證文獻】

相關(guān)會議論文 前2條

1 陳曉東;劉穎;;沈陽市城市貧困群體社區(qū)救助的對策[A];第八屆沈陽科學(xué)學(xué)術(shù)年會論文集[C];2011年

2 喻文光;;德國社會救助法律制度簡介及其對我國的啟示[A];中國法學(xué)會行政法學(xué)研究會2010年會論文集[C];2010年

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本文編號：2018671