本文選題：價格競爭 + 營銷方法�。� 參考：《時代經(jīng)貿(mào)》2016年26期

【摘要】：正強化單品營銷,淡化大范圍促銷。也就是打造重點拳頭單品,弱化沒有新意的傳統(tǒng)促銷模式。此舉本質上是考驗一家超市回歸商品本質的經(jīng)營能力,而淡化或去除過度依賴供應商價格差的經(jīng)營模式。趨勢使然,實際上,一些優(yōu)秀企業(yè)已經(jīng)在這樣做了。單品營銷不僅是山姆·沃爾頓十分推崇的營銷方法,也是我們在日常營銷中常用到的營銷利器。價廉物美永遠是超市競爭的法寶,但在大家都使用價格競爭的今天,全面價格競爭會極大影響超市的利潤。
[Abstract]:Is strengthening the individual product marketing, desalination wide range promotion. That is to create key fist single products, weakening the traditional promotion model without new ideas. The move is essentially a test of a supermarket's ability to return to the essence of a commodity and downplay or remove the business model that relies too heavily on poor prices for suppliers. As a result of the trend, in fact, some good companies are already doing so. Single product marketing is not only the marketing method that Sam Walton admires very much, but also the marketing weapon we often use in daily marketing. Low price and good quality is always the magic weapon of supermarket competition, but today when everyone uses price competition, overall price competition will greatly affect the profits of supermarket.
【作者單位】： 納爾森(香港)商業(yè)管理有限公司;
【分類號】：F274;F721.7
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本文編號：1965009