發(fā)布時間：2018-05-31 21:55

  本文選題：書媒 + 出版�。� 參考：《出版廣角》2015年14期

【摘要】：書媒廣告是利用圖書作為載體來進(jìn)行信息傳播的形式。它以新穎的形式、獨特的營銷手段、多種多樣的銷售渠道吸引了廣告商和出版商的目光。目前,書媒廣告在發(fā)展中面臨很多問題,必須認(rèn)真研究其特點和優(yōu)化策略,堅持以書為媒、內(nèi)容為王、產(chǎn)業(yè)利益并重,才能實現(xiàn)書媒廣告更長遠(yuǎn)的發(fā)展。
[Abstract]:Book advertising is a form of information dissemination using books as a carrier. It attracts the attention of advertisers and publishers with novel forms, unique marketing methods and various sales channels. At present, there are many problems in the development of book advertising. We must study its characteristics and optimization strategies, insist on taking books as media, content as king, and pay equal attention to industry interests, in order to realize the long-term development of book advertising.
【作者單位】： 常州大學(xué);
【基金】：教育部人文社會科學(xué)研究項目,編號:12YJA760022
【分類號】：G239.2-F
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本文編號：1961403