本文選題：體驗式營銷 + 市場經(jīng)濟��； 參考：《商場現(xiàn)代化》2016年12期

【摘要】：隨著我國經(jīng)濟發(fā)展水平的不斷提高,市場經(jīng)濟日趨繁榮,但競爭也日漸激烈,體驗式營銷的出現(xiàn)無疑為家居產(chǎn)業(yè)營銷帶來了希望,促使家居業(yè)營銷深化改革。但是比起西方國家的成熟營銷模式,體驗式營銷在我國發(fā)展依然緩慢,并且起步較晚,依然需要不斷探索與應(yīng)用,本文將結(jié)合體驗式營銷內(nèi)涵、特點對其在宜家企業(yè)中的應(yīng)用進行分析,以表現(xiàn)其在促進營銷方面的優(yōu)勢。
[Abstract]:With the continuous improvement of the level of economic development in China, the market economy is becoming more and more prosperous, but the competition is becoming increasingly fierce. The emergence of experiential marketing undoubtedly brings hope for the marketing of home industry and promotes the deepening of the reform of the home industry marketing. But compared with the mature marketing mode of the western countries, the experiential marketing is still slow in our country and started to start. Later, we still need to continue to explore and apply it. This article will combine the connotation of experiential marketing and analyze its application in IKEA enterprise to show its advantages in promoting marketing.
【作者單位】： 長江師范學院管理學院;
【分類號】：F274;F416.88

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本文編號：1959813