本文選題：微博客 + 微博營銷��； 參考：《商業(yè)經濟研究》2016年10期

【摘要】：微博營銷模式的開展,是現代信息化發(fā)展的必然要求,也是當前企業(yè)組織客觀施展企業(yè)營銷的一種便捷式方式,微博營銷可以為更多企業(yè)組織獲取更多價值,通過微博營銷擴大企業(yè)宣傳,向廣大受眾傳遞更多營銷信息,增加企業(yè)營銷知名度,提升企業(yè)營銷效率。當前隨著微博受眾群體的擴大,微博營銷模式也更加受到企業(yè)的青睞,其欠佳的價值也得以挖掘�；诖�,本文以微博營銷模式及其價值為研究方向,首先闡述微博營銷的概念及特點,其次進行微博營銷模式分析,在此基礎上分析微博營銷的價值,最后探索企業(yè)微博營銷推廣方式。
[Abstract]:The development of Weibo marketing mode is the inevitable requirement of the development of modern information, and it is also a convenient way for enterprise organization to carry out enterprise marketing objectively. Weibo marketing can obtain more value for more enterprise organizations. Through the Weibo marketing to expand the enterprise propaganda, transmit more marketing information to the broad audience, increase the enterprise marketing popularity, enhance the enterprise marketing efficiency. At present, with the expansion of Weibo audience, Weibo marketing model is more favored by enterprises, and its poor value can also be excavated. Based on this, this paper takes the Weibo marketing model and its value as the research direction, firstly expounds the concept and characteristics of Weibo marketing, then analyzes the Weibo marketing model, and then analyzes the value of Weibo marketing. Finally, explore the enterprise Weibo marketing promotion.
【作者單位】： 重慶工業(yè)職業(yè)技術學院;
【分類號】：F274
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本文編號：1945552