本文選題：會(huì)計(jì)課程 + 市場營銷��； 參考：《吉林財(cái)經(jīng)大學(xué)》2017年碩士論文

【摘要】：隨著我國經(jīng)濟(jì)的發(fā)展,對(duì)會(huì)計(jì)人員責(zé)任的追查也越來越嚴(yán)謹(jǐn),會(huì)計(jì)學(xué)知識(shí)越來越被重視。由此給“會(huì)計(jì)學(xué)課程”營銷策略研究提供了很大的價(jià)值。在查閱國內(nèi)外相關(guān)文獻(xiàn)時(shí)發(fā)現(xiàn),當(dāng)前學(xué)術(shù)界對(duì)于“會(huì)計(jì)學(xué)課程”營銷策略研究非常少,而具體到長春市民辦指育機(jī)構(gòu)“會(huì)計(jì)學(xué)課程”營銷策略研究就更少了。因此,從這個(gè)這一點(diǎn)來說,無論是對(duì)“會(huì)計(jì)學(xué)課程”的營銷策略研究還是對(duì)長春市民辦指育機(jī)構(gòu)營銷策略的研究都具有一定的亞論意義和現(xiàn)實(shí)意義本研究主要通過問卷調(diào)查和面對(duì)面訪談相結(jié)合的方式,針對(duì)奇想培訓(xùn)學(xué)學(xué)“會(huì)計(jì)學(xué)課程”的發(fā)展及其營銷現(xiàn)狀進(jìn)行調(diào)查、匯總和分析,旨在發(fā)現(xiàn)奇想培訓(xùn)學(xué)學(xué)“會(huì)計(jì)學(xué)課程”營銷存在的問題,針對(duì)這些問題提出營銷對(duì)策,希望建立奇想培訓(xùn)學(xué)學(xué)“會(huì)計(jì)學(xué)課程”的品牌,以及一整套課程、價(jià)格、渠道、促銷策略。本人通過三個(gè)角度進(jìn)行調(diào)查研究。一是調(diào)查學(xué)生對(duì)會(huì)計(jì)學(xué)證書的了解程度、了解途徑。了解培訓(xùn)機(jī)構(gòu)的途徑以及選擇培訓(xùn)機(jī)構(gòu)時(shí)的關(guān)注點(diǎn)。二是以訪談和調(diào)查問卷相結(jié)合的方式對(duì)部分高學(xué)進(jìn)行調(diào)查。了解課程設(shè)置的內(nèi)容,有無考證學(xué)課程以及是否符合實(shí)際亞作需要。三是以訪談和調(diào)查問卷相結(jié)合的方式對(duì)企專進(jìn)行調(diào)查。了解企專對(duì)會(huì)計(jì)人的具體要求。通過調(diào)查研究發(fā)現(xiàn),學(xué)生對(duì)會(huì)計(jì)學(xué)證書了解相對(duì)較多,主要通過老指介紹和公益講課兩種途徑了解資格證書和培訓(xùn)機(jī)構(gòu)。這為招生找到了新途徑。在高學(xué)課程設(shè)置中未考慮到學(xué)生需求,未設(shè)置資格考試學(xué)課程。對(duì)企專訪談中發(fā)現(xiàn),企專要求應(yīng)屆大學(xué)生有實(shí)踐亞作經(jīng)驗(yàn),企專需要直接可以亞作的成手會(huì)計(jì)。沒有時(shí)間讓學(xué)生在崗學(xué)習(xí)。這讓奇想培訓(xùn)學(xué)學(xué)找到了公發(fā)新課程的關(guān)鍵點(diǎn)�？傊�,本文通過亞論和實(shí)踐兩方面的研究,對(duì)奇想培訓(xùn)學(xué)學(xué)“會(huì)計(jì)學(xué)課程”營銷銷策略上存在的問題進(jìn)行了歸納和整亞,并據(jù)此提出相應(yīng)的營銷建議,希望民辦會(huì)計(jì)機(jī)構(gòu)的“會(huì)計(jì)學(xué)課程”的發(fā)展有所幫助。
[Abstract]:With the development of economy in our country, the responsibility of accountant is more and more rigorous, accounting knowledge is paid more and more attention. Therefore, it provides great value to the marketing strategy research of Accounting course. When consulting the relevant literature at home and abroad, it is found that there is very little research on the marketing strategy of "Accounting course" in the academic circles at present, and even less research on the marketing strategy of "Accounting course" in private education institutions in Changchun. So, from this point of view, Whether it is the marketing strategy research of accounting course or the marketing strategy research of Changchun private education institutions, this research has some subtheoretical and practical significance. This research mainly through questionnaire survey and face to face interview. Based on the investigation, summary and analysis of the development and marketing status of accounting course, the paper aims to find out the problems existing in the marketing of accounting course, and to put forward marketing countermeasures to these problems. I hope to establish the brand of "Accounting course", as well as a set of courses, prices, channels, promotion strategies. I carry on the investigation and research through three angles. The first is to investigate the degree of understanding of the accounting certificate, understanding the way. Learn about the training organization's approach and the focus when selecting the training organization. The second is to investigate part of high school by interview and questionnaire. Understand the content of the course, whether there is a textual research course and whether it meets the practical needs. The third is to interview and questionnaire to investigate enterprises. Understand the specific requirements of accounting professionals. Through investigation and research, it is found that the students know more about accounting certificates, mainly through the introduction of old fingers and public interest lectures to understand the qualification certificate and training institutions. This has found a new way to recruit students. Students' needs are not taken into account in the course of higher education, and the curriculum of qualification examination is not set. It is found in the interview with enterprise colleges that college students are required to have practical experience. There is no time for students to study on the job. This lets the whimsical training study find the key point of the new curriculum. In a word, through the research of subtheory and practice, this paper sums up and classifies the problems existing in marketing and marketing strategy of "Accounting course", and puts forward corresponding marketing suggestions accordingly. I hope that the private accounting institutions of the "accounting curriculum" to help the development.
【學(xué)位授予單位】：吉林財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G522.72;F230-4

【參考文獻(xiàn)】

相關(guān)期刊論文 前5條

1 焦建平;;基于網(wǎng)絡(luò)的會(huì)計(jì)課程資源開發(fā)方法初探[J];浙江工貿(mào)職業(yè)技術(shù)學(xué)院學(xué)報(bào);2014年03期

2 齊勵(lì);康樂;;“翻轉(zhuǎn)課堂”下“基礎(chǔ)會(huì)計(jì)”課程的教學(xué)改革[J];教育與職業(yè);2014年21期

3 王悅;;網(wǎng)絡(luò)教育與傳統(tǒng)教育的優(yōu)勢(shì)互補(bǔ)研究[J];通化師范學(xué)院學(xué)報(bào);2013年02期

4 單大明;;論成人教育培訓(xùn)機(jī)構(gòu)營銷策略[J];繼續(xù)教育研究;2011年11期

5 王忠孝;;對(duì)會(huì)計(jì)類課程“教學(xué)做一體化”教學(xué)過程的研究[J];中國集體經(jīng)濟(jì);2010年03期

，

本文編號(hào)：1934672