發(fā)布時(shí)間：2018-05-25 16:40

  本文選題：弱勢(shì)營(yíng)銷 + 合成謬誤��； 參考：《企業(yè)管理》2017年03期

【摘要】：正面對(duì)競(jìng)爭(zhēng),有時(shí)候意料之外卻又在情理之中的小眾邏輯往往更加有效:成功者不敢做什么、做不到什么,我們就想方設(shè)法做什么。一、合成謬誤與小眾邏輯普通或暫時(shí)的成功,遵循一般邏輯;而取得重大的、持久的成功往往需要遵循特殊邏輯。也可以這樣說(shuō),已經(jīng)被商業(yè)或營(yíng)銷領(lǐng)域普遍認(rèn)知的成功邏輯往往難以使遵循這一邏輯的企業(yè)再獲得巨大成功。商業(yè)和營(yíng)銷領(lǐng)域充滿競(jìng)爭(zhēng),而競(jìng)爭(zhēng)就要規(guī)避合成謬誤陷阱。所謂合成謬誤,簡(jiǎn)單理解就是只被少數(shù)人掌握的知識(shí)在面對(duì)競(jìng)爭(zhēng)時(shí)往往更有效,并能夠甩開(kāi)競(jìng)爭(zhēng)對(duì)手,而大多數(shù)競(jìng)
[Abstract]:In the face of competition, sometimes unexpected but reasonable minority logic is often more effective: successful people dare not do anything, can not do what we try to do. First, the synthesis fallacy and the ordinary or temporary success of the minority logic follow the general logic, while the achievement of the important and lasting success often requires following the special logic. It can also be said that the logic of success, which has been widely recognized in business or marketing, often makes it difficult for companies to follow this logic to achieve great success again. Business and marketing are full of competition, and competition must avoid the fallacy trap of composition. The so-called fallacy of composition, simple understanding is that knowledge that is held only by a few people is often more effective in the face of competition and able to get rid of competitors, while most competitions
【作者單位】： 通化師范學(xué)院政法學(xué)院;沈陽(yáng)鐵道文化傳媒集團(tuán)有限公司;
【基金】：吉林省教育廳人文社會(huì)科學(xué)項(xiàng)目(編號(hào):吉教科文合字[2016]第231號(hào))的階段性成果
【分類號(hào)】：F274

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本文編號(hào)：1933924