本文選題：輸配設(shè)備 + SWOT分析��； 參考：《西南交通大學(xué)》2015年碩士論文

【摘要】：一直以來(lái),科技在人們心目中是崇高的。提起科技密集型企業(yè),人們不禁會(huì)想到其帶來(lái)的自動(dòng)化和智能化。隨著全球經(jīng)濟(jì)的發(fā)展,人們生活水平的提高,農(nóng)業(yè)、工業(yè)、商業(yè)對(duì)科學(xué)技術(shù)的需求越來(lái)越強(qiáng)烈,技術(shù)密集型企業(yè)有很大的發(fā)展空間。然而,其類企業(yè)在快速發(fā)展和成熟的同時(shí),其競(jìng)爭(zhēng)程度也愈來(lái)愈激烈。所以,在競(jìng)爭(zhēng)加劇的同時(shí),技術(shù)密集型企業(yè)如何保持在行業(yè)內(nèi)的既有地位?如何開發(fā)新的市場(chǎng)?哪些市場(chǎng)是有開發(fā)潛力的?如何爭(zhēng)取更多的顧客呢?本研究擬回答這些問(wèn)題。世界500強(qiáng)的艾默生(紐約證券交易所股票代碼：EMR)是一家集多種業(yè)務(wù)于一體的全球性技術(shù)領(lǐng)先公司。該公司的技術(shù)與工程相結(jié)合,在網(wǎng)絡(luò)資源、過(guò)程管理、工業(yè)自動(dòng)化、環(huán)境優(yōu)化技術(shù)及家電和工具等領(lǐng)域?yàn)槿蚩蛻籼峁﹦?chuàng)新性的解決方案。費(fèi)希爾久安輸配設(shè)備(成都)有限公司(以下簡(jiǎn)稱A輸配設(shè)備公司)是艾默生在中國(guó)西部投資成立的一家專業(yè)從事設(shè)計(jì)、開發(fā)、生產(chǎn)于一體的獨(dú)資企業(yè),在輸配設(shè)備行業(yè)一直處于領(lǐng)先地位。筆者根據(jù)其親身經(jīng)歷,以A輸配設(shè)備公司為載體,就中國(guó)市場(chǎng)營(yíng)銷策略做相應(yīng)研究。本研究的第1、2章,筆者通過(guò)對(duì)國(guó)內(nèi)外學(xué)者的文獻(xiàn)綜述,對(duì)A輸配設(shè)備公司中國(guó)市場(chǎng)開發(fā)策略的必然性進(jìn)行了分析；接著,第3章對(duì)A輸配設(shè)備公司做了簡(jiǎn)介。然后,在第4章中對(duì)A輸配設(shè)備公司進(jìn)行內(nèi)外部環(huán)境分析；本研究的第5、6章是重點(diǎn),在第5章中,筆者用企業(yè)策略中著名的‘'SWOT理論”對(duì)A輸配設(shè)備公司內(nèi)外部環(huán)境作了深度分析,通過(guò)內(nèi)部?jī)?yōu)勢(shì)、劣勢(shì)和外部機(jī)會(huì)、威脅的交叉,得出了一系列可采用的策略選擇；接著第6章,對(duì)A輸配設(shè)備公司的產(chǎn)品組合策略做了相關(guān)研究,包括渠道、品牌、促銷、新產(chǎn)品開發(fā)等。本研究認(rèn)為,A輸配設(shè)備公司應(yīng)發(fā)展應(yīng)用于管道天然氣和應(yīng)用于LNG二級(jí)減壓站的調(diào)壓閥；在深度了解中國(guó)市場(chǎng)顧客需求的同時(shí),精益生產(chǎn)及質(zhì)量管理,進(jìn)一步優(yōu)化服務(wù)質(zhì)量,與顧客一起制定營(yíng)銷方案是最有力的競(jìng)爭(zhēng)策略；營(yíng)銷機(jī)構(gòu)的優(yōu)化與健全是保障,營(yíng)銷隊(duì)伍的組建、培訓(xùn)和考核是手段；建立覆蓋全國(guó)的本地化售后服務(wù)體系,制定考核和評(píng)價(jià)渠道商的制度。
[Abstract]:All along, science and technology is lofty in people's minds. When it comes to technology-intensive enterprises, people can't help thinking about the automation and intelligence they bring. With the development of global economy and the improvement of people's living standard, the demand for science and technology in agriculture, industry and commerce is more and more intense. However, with the rapid development and maturity of the enterprises, their competition is becoming more and more fierce. So, while competition intensifies, how can technology-intensive enterprises maintain their existing position in the industry? How to develop new markets? Which markets have potential for development? How to win more customers? This study intends to answer these questions. Emerson of the Fortune 500 is a global technology leader that integrates multiple businesses. The company combines technology with engineering to provide innovative solutions to global customers in areas such as network resources, process management, industrial automation, environmental optimization technologies, and appliances and tools. Fisher Jiu'an Transmission and Distribution equipment (Chengdu) Co., Ltd. (hereinafter referred to as A Transmission and Distribution equipment Company) is a sole proprietorship invested by Emerson in the design, development and production of western China. In the transmission and distribution equipment industry has been in the leading position. According to his own experience, this paper studies the marketing strategy of China with A transmission equipment company as its carrier. In the first and second chapter of this research, the author analyzes the inevitability of the development strategy of A transmission equipment company in China through the literature review of domestic and foreign scholars, and then, the third chapter gives a brief introduction to A transmission and distribution equipment company. Then, in chapter 4, the internal and external environment of A transmission and distribution equipment company is analyzed. Chapter 5 and 6 of this study are the key points, in chapter 5, Using the famous SWOT theory of enterprise strategy, the author makes a deep analysis of the internal and external environment of A transmission and distribution equipment company. Through the intersection of internal advantages, disadvantages, external opportunities and threats, a series of strategy choices are obtained. Chapter 6 studies the product combination strategy of A transmission equipment company, including channel, brand, promotion, new product development and so on. In this study, it is concluded that the company should develop the pressure regulating valves for pipeline natural gas and LNG secondary decompression station, and further optimize the service quality by lean production and quality management while deeply understanding the customer needs of the Chinese market. It is the most effective competitive strategy to make marketing plan with customers, the optimization and perfection of marketing organization is the guarantee, the formation of marketing team, the training and examination are the means, and the localization after-sales service system covering the whole country is established. Establish a system for assessing and evaluating channel vendors.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F416.4;F274

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