本文選題：IT服務(wù)外包 + 市場營銷�。� 參考：《廣西大學(xué)》2015年碩士論文

【摘要】：全球經(jīng)濟(jì)進(jìn)入二十一世紀(jì),在移動互聯(lián)網(wǎng)快速發(fā)展的推動下,信息化進(jìn)一步向各行各業(yè)進(jìn)行深入。企業(yè)信息化程度在某一方面體現(xiàn)企業(yè)的競爭力程度,面對專業(yè)的信息技術(shù),許多企業(yè)將內(nèi)部信息技術(shù)需求轉(zhuǎn)化成外包給專業(yè)的IT服務(wù)外包公司完成。通過將企業(yè)信息技術(shù)需求轉(zhuǎn)化成外包給專業(yè)的IT服務(wù)公司,一方面專業(yè)的IT服務(wù),提高企業(yè)的工作效率和質(zhì)量,另一方面對無限的信息技術(shù)需求進(jìn)行量化成本控制,降低企業(yè)成本。IT服務(wù)外包已成為企業(yè)發(fā)展的趨勢,在這一背景下,從1998年開始,IT服務(wù)外包行業(yè)得到快速發(fā)展。IT服務(wù)外包行業(yè)經(jīng)過十幾年的發(fā)展,信息技術(shù)也快速的更新,市場需求也快速變化,外包的業(yè)務(wù)模式也不斷變化,對IT服務(wù)外包公司提出了相應(yīng)的挑戰(zhàn),而對市場如何做產(chǎn)品創(chuàng)新?如何做好市場營銷的戰(zhàn)略和策略?G公司在IT服務(wù)外包行業(yè)走過了15年,一直以ITO為主要業(yè)務(wù)模式發(fā)展,現(xiàn)面臨企業(yè)發(fā)展的困難期。ITO業(yè)務(wù)市場已進(jìn)入市場的“紅�！�,而在開發(fā)BPO業(yè)務(wù)市場的“藍(lán)�！蹦芰Σ蛔�。結(jié)合最前沿的市場營銷理論體系,對G公司面臨的市場營銷環(huán)境進(jìn)行分析(PEST、五力模型法、SWOT分析),對G公司IT服務(wù)外包市場營銷戰(zhàn)略選擇(STP分析法)及市場營銷相關(guān)策略研究(7PS等),通過以上的研究為G公司未來發(fā)展提供了新的方向和相關(guān)的理論指導(dǎo)。
[Abstract]:With the rapid development of mobile Internet, the global economy has entered the 21 century. The degree of enterprise informatization reflects the competitiveness of the enterprise in a certain aspect. In the face of the professional information technology, many enterprises transform the internal information technology demand into outsourcing to the professional IT service outsourcing company. By transforming enterprise information technology requirements into outsourcing to professional IT service companies, on the one hand, professional IT services will improve the efficiency and quality of enterprises, and on the other hand, the unlimited information technology needs will be quantified and cost controlled. It service outsourcing has become the trend of enterprise development. Under this background, IT service outsourcing industry has been developing rapidly since 1998. After more than ten years of development, information technology has also been rapidly updated. Market demand also changes rapidly, the business model of outsourcing is also constantly changing, it services outsourcing companies put forward the corresponding challenges, and how to do product innovation to the market? How to do well the Strategy and Strategy of Marketing? after 15 years in the IT service outsourcing industry, ITO has been the main business model development, and now facing the difficult period of enterprise development, the business market has entered the "Red Sea" of the market. And in the development of BPO business market, "Blue Sea" capacity is insufficient. Combining with the most advanced marketing theory system, This paper analyzes the marketing environment faced by G Company, analyzes the marketing strategy of IT service outsourcing in G Company by SWOT analysis, and studies the relevant marketing strategies of G Company through the above research. It provides a new direction and relevant theoretical guidance for the future development of G Company.
【學(xué)位授予單位】：廣西大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F274

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