本文選題：電力營銷 + 實用化�。� 參考：《華北電力大學(xué)》2015年碩士論文

【摘要】：這些年來,中國國家電網(wǎng)公司把發(fā)展“堅強(qiáng)智能”、建設(shè)“一強(qiáng)三優(yōu)”電網(wǎng)作為發(fā)展的奮斗目標(biāo),把“轉(zhuǎn)變公司發(fā)展方式,轉(zhuǎn)變電網(wǎng)發(fā)展方式”作為公司發(fā)展的口號,以“四化”為要求努力建設(shè)“三集五大”發(fā)展體系。國家電網(wǎng)公司努力構(gòu)建“大營銷”的策略,在保證公司良好運(yùn)營狀態(tài)前提下積極了解電力市場的發(fā)展現(xiàn)狀和市場需求、客戶要求,不斷提升對市場的把握能力和與客戶溝通的服務(wù)水平,以實現(xiàn)國家電網(wǎng)的可持續(xù)健康高效發(fā)展。與此同時,國家電網(wǎng)將電力營銷策略列為公司“堅強(qiáng)智能電網(wǎng)”系統(tǒng)的發(fā)展模式下,嚴(yán)格按照“四化”的目標(biāo)和要求實行制定相關(guān)策略,使“大營銷”策略更加高度信息化、自動化和互動化,成為國家電網(wǎng)發(fā)展強(qiáng)有力的動力。因此,本研究對系統(tǒng)建設(shè)過程中的業(yè)務(wù)模型的合理性、技術(shù)的先進(jìn)性、功能的復(fù)雜性和系統(tǒng)的安全性等因素進(jìn)行分析和評價,總結(jié)經(jīng)驗,發(fā)現(xiàn)不足,提出合理建議,對系統(tǒng)的成功應(yīng)用具有重要的意義。本文結(jié)合國家電網(wǎng)標(biāo)準(zhǔn)化建設(shè)要求和工作實際,對大同電力營銷業(yè)務(wù)應(yīng)用系統(tǒng)進(jìn)行評價。首先綜述了大同電力營銷業(yè)務(wù)應(yīng)用系統(tǒng)的建設(shè)現(xiàn)狀,分析了目前資源情況；然后分析了當(dāng)前熱門的幾種綜合評價方法,并重點介紹了現(xiàn)代常用模糊綜合評價法的原理、優(yōu)點及缺點；隨后按照國家電網(wǎng)公司營銷信息化系統(tǒng)實用化工作規(guī)范要求設(shè)計系統(tǒng)評價指標(biāo)；最后運(yùn)用模糊綜合評價法對大同市電力營銷業(yè)務(wù)應(yīng)用系統(tǒng)從系統(tǒng)運(yùn)行的穩(wěn)定性、標(biāo)準(zhǔn)化設(shè)計成果應(yīng)用的符合度、業(yè)務(wù)應(yīng)用的廣度和深度、數(shù)據(jù)支持的可信度等方面,對實用化應(yīng)用水平進(jìn)行評價。
[Abstract]:Over the years, the State Grid Company of China has taken the development of "strong intelligence", the construction of "one strong and three excellent" grid as the goal of development, and the slogan of "changing the mode of development of the company and changing the mode of development of the power grid". "four modernizations" as a requirement to build the "three sets of five" development system. The State Grid Company strives to build a "big marketing" strategy to actively understand the current situation of the electricity market, the market demand, and the customer requirements under the premise of ensuring the company's good operating state. Constantly improve the ability to grasp the market and communicate with customers to achieve sustainable, healthy and efficient development of the State Grid. At the same time, the State Grid listed the power marketing strategy as the development mode of the company's "strong smart grid" system, strictly according to the objectives and requirements of the "four modernizations" to formulate relevant strategies to make the "big marketing" strategy more highly information. Automation and interaction have become a powerful driving force for the development of the State Grid. Therefore, this study analyzes and evaluates the factors such as the rationality of business model, the advanced technology, the complexity of function and the security of the system in the process of system construction, summarizes the experience, finds out the shortcomings, and puts forward some reasonable suggestions. It is of great significance to the successful application of the system. This paper evaluates the application system of Datong electric power marketing business according to the requirement and practice of the standardization construction of State Grid. This paper first summarizes the current situation of the construction of Datong electric power marketing business application system, analyzes the current situation of resources, then analyzes several popular comprehensive evaluation methods, and emphatically introduces the principle of fuzzy comprehensive evaluation method commonly used in modern times. Advantages and disadvantages; then according to the requirements of the State Grid Corporation marketing information system practical work specifications to design the evaluation index; finally, the fuzzy comprehensive evaluation method is applied to the stability of Datong electric power marketing application system running from the system, The degree of conformity of the application of standardized design results, the breadth and depth of business application, the reliability of data support and so on are evaluated.
【學(xué)位授予單位】：華北電力大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F426.61;F274

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本文編號：1847505