本文選題：奢侈品 + 會展營銷　； 參考：《陜西教育(高教)》2016年03期

【摘要】：文章在簡要論述了會展營銷的特點后,系統(tǒng)研究了奢侈品企業(yè)會展營銷的現(xiàn)狀、營銷中存在的問題,并提出了奢侈品會展營銷策略的創(chuàng)新方法,一方面對我國當前會展營銷業(yè)有一個深入、全面的認識;另一方面也能夠為奢侈品會展營銷活動提供一定的指導與借鑒價值。
[Abstract]:After a brief discussion on the characteristics of exhibition marketing, this paper systematically studies the present situation of the exhibition marketing of luxury goods enterprises, the problems existing in the marketing, and puts forward the innovative methods of the luxury goods exhibition marketing strategy. On the one hand, it has a deep and comprehensive understanding of the current exhibition marketing industry in China; on the other hand, it can also provide some guidance and reference value for the luxury exhibition marketing activities.
【作者單位】： 陜西國防工業(yè)職業(yè)技術學院;
【分類號】：F713.83-4;G712
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本文編號：1847296